, 2010 4 (21)


I.

1. .. /O. I. Severskaya
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V.V. Vinogradov Institute of Russian language of Russian Academy of Science, Moscow


ACTUALIZATION OF THE POETIC UTTERANCE
0421000038\0027

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Keywords: actualization, immediate immersion in the situation, phonetic iconic image, referent, frame, communicative context
 

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The article discusses the methods of the actualization of poetic statement allowing to define the point in which the worldviews of the author and the readers coincide. That allows the reader to build further conclusions based on personal experience. The author considers phonetic gestures, direct references, deixis.

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2. .. /E. I. Litnevskaya
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M.V. Lomonosov Moscow State University

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STYLISTIC HETEROGENEITY OF TEXT AS A NORM, COMMUNICATIVE FAILURE, WORD PLAY AND A FEATURE OF IDIOSTYLE
0421000038\0028

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Keywords: stylistically marked and neutral linguistic units, the factor of an addressee, stylistic error, style play, idiostyle

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In the paper the author addresses the problem of stylistic heterogeneity uniformity of the text and its possible communicative consequences. Particular attention is paid to the correlation of stylistically marked and neutral linguistic units and to the effect produced on the choice of the style by such a speech parameter as the factor of addressee.

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II.

3. .. /E.I. Gubenko
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Tver State Agricultural Academy, Tver

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STRUCTURAL AND THEMATIC ORGANIZATION OF MEDIA TEXT OF JOURNALISTIC INVESTIGATION
0421000038\0029

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Keywords: style, journalistic investigation, media text, structural-thematic organization, text`s factuality

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The article deals with the structural organization of the journalistic investigation`s text. The structural and thematic organization of text material is analyzed.

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4... /G.L. Denisova
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V.N. Tatishchev Volzhsky University, Togliatti

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COGNITIVE FOUNDATION FOR ANALYSIS OF COMPARISON (BASED ON GERMAN LANGUAGE)
0421000038\0030

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Keywords: comparison as a cognitive mechanism, variety of comparative units, tertium comparationis

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Under the hypothesis, that comparison is a cognitive mechanism, the author makes a try to explain such characteristics of its projection on verbal-semantic level as a reflection of comparison subject in expressions with comparative semantic, structural variety of comparative units, use of language means that allow concretization of the search area of tertium comparationis.
 

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5. .. /P.B. Tsarkov
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Tver State Agricultural Academy, Tver

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DEFINITION OF THE LANGUAGE PORTRAIT OF DUMA LIBERAL POLITICIAN
0421000038\0031

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Keywords: Duma politician, liberal politician, liberalism, illocutionary meaning, concept, definition, parliamentary discourse, linguistic individual, linguistic portrait, frame

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The article deals with the conditions of formation and levels in realization of the "linguistic portrait" of Duma politician who demonstrates his liberal beliefs through the acts of the political discourse and through the existing forms of parliamentary democracy.

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III.

6. .. /V. I. Shakhovsky
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Volgograd State Social Pedagogical University, Volgograd

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REFLECTIONS ABOUT V.N. TELIA`S CONCEPT IN CULTURAL CODE OF RUSSIAN LANGUAGE
0421000038\0032

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Keywords: dictionary, dictionary entry, language, culture, fixed phrases

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The article deals with phrase-books. The author reflects about V.N. Telia`s conception in cultural code of Russian language.

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7... , .. /A.A. Romanov, A.P. Kostyaev
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Tver State Agricultural Academy, Tver
Tver State University, Tver


MODELS` TYPOLOGY OF VERBAL AGGRESSION IN PROFESSIONAL INTERACTION
0421000038\0033

 

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Keywords: affect, affective action, verbal aggression, verbal conflict, destructive speech act, invective, validity, intendment, semantics, emotion, emotive

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The type cooperation of the professional communications members in destructive aggressive practices realization is present in the work. Three basic models of conflict cooperation are assigned: the constructive conflict cooperations model, the destructive aggressive influences model and the destructive invectively gene influences model.

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8. .. /L. E. Moshkova
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Tver State University, Tver


AS FOR THE CORRELATION OF THE COMMUNICATION AND CREATION OF THE COMPETITIVE ADVANTAGES DURING THE ECONOMIC ACTIVITY
0421000038\0034

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Keywords: the communication, the relations, the manufacturing relations, the theory of management, the competitive ability, the consumer value, the corporative culture

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Communications play the important role in the modern economy. Communications are not only exchange of the information. They are forms of the relations between the participators of the economical processes (between producers outputs and services, partners and clients, between authority and business, between competitors in the market and so on).

 

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IV.

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9. .. , .. /A.A. Romanov, N.A. Belous
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Tver State University, Tver
Ulyanovsk State University, Ulyanovsk


LINGUISTIC IDENTITY IN THE COMMUNICATIVE SPACE OF DISCOURSE

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V.

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In the editorial portfolio of the journal there are some unpublished articles of doctor of Philology, Professor, leading researcher of the Institute of linguistics of Russian Academy of Sciences Yury Alexandrovich Sorokin. The editorial Board considers it his duty to publish his scientific works.

10. .. /Yu.A. Sorokin
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Linguistics Institute of Russian Academy of Science, Moscow


ATTEMPT TO COMPREHEND THE PHENOMENON OF THE CULTURE IN A NEW CONCEPTUAL APPARATUS
0421000038\0035
 

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Keywords: intercultural interaction, ethnic portrait, ethnic self-portrait, institutional self-portrait, institutional portrait, ethnic character

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The article deals with the structure of the ethnic and institutional self-portraits and portraits. The preference by which ethnic and institutional consciousness gets specific (priority) configuration is traced.

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VI.

( - , , .. ) IV "ARS GRAMMATICA" ( ) 2-3 2010 , (. , ).


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