WORLD OF LINGUISTICS AND COMMUNICATION 2009, 3(16)

CONTENT

I. RESEARCH

1. Yu.A. Sorokin
Institute of linguistics of the Russian Academy of Sciences, Moscow

CULTURAL AND ETHNOLOGICAL NICHES: DEFINITION OF CONCEPTS AND THEIR INTERPRETATION
ID number 0420900038\0025

Keywords: cultural niche, ethnologic niche, sign, diachrony, synchrony, axiology.

The author gives some definitions of «cultural niche» and «ethnological niche», axiological status of content of culture/ethnological niches is also considered in the article, components of cultural/ethnologic niches are described and estimated on diachronic and synchronic levels, some illustrative verbal material on the subject is analyzed.

more details...Þ.À. Ñîðîêèí ÊÓËÜÒÓÐÀËÜÍÛÅ È ÝÒÍÎËÎÃÈ×ÅÑÊÈÅ ÍÈØÈ: ÎÏÐÅÄÅËÅÍÈÅ ÏÎÍßÒÈÉ È ÈÕ ÈÍÒÅÐÏÐÅÒÀÖÈÈ   Þ.À. Ñîðîêèí ÊÓËÜÒÓÐÀËÜÍÛÅ È ÝÒÍÎËÎÃÈ×ÅÑÊÈÅ ÍÈØÈ: ÎÏÐÅÄÅËÅÍÈÅ ÏÎÍßÒÈÉ È ÈÕ ÈÍÒÅÐÏÐÅÒÀÖÈÈ

Reviewed. Recommended for publication

2. V.I. Shakhovsky
Volgograd state pedagogical University, Volgograd

AFFECTIVE/EMOTIONAL COMPETENCE IN INTERCULTURAL COMMUNICATION (ARE THERE UNEMOTIONAL CONCEPTS?)
ID number 0420900038\0026

Keywords: culture, emotional/emotive competence, communications, concept.

Emotions are an intercultural referent, which representation and adaptation vary in different lingua-cultures. All cultural (both national, and universal) concepts are emotional. There is both emotional and emotive competence of interlocutors necessary for any effective intercultural communications.

more details... Â.È. Øàõîâñêèé ÝÌÎÖÈÎÍÀËÜÍÀß/ÝÌÎÒÈÂÍÀß ÊÎÌÏÅÒÅÍÖÈß Â ÌÅÆÊÓËÜÒÓÐÍÎÉ ÊÎÌÌÓÍÈÊÀÖÈÈ (ÅÑÒÜ ËÈ ÍÅÝÌÎÖÈÎÍÀËÜÍÛÅ ÊÎÍÖÅÏÒÛ?)  Â.È. Øàõîâñêèé ÝÌÎÖÈÎÍÀËÜÍÀß/ÝÌÎÒÈÂÍÀß ÊÎÌÏÅÒÅÍÖÈß Â ÌÅÆÊÓËÜÒÓÐÍÎÉ ÊÎÌÌÓÍÈÊÀÖÈÈ (ÅÑÒÜ ËÈ ÍÅÝÌÎÖÈÎÍÀËÜÍÛÅ ÊÎÍÖÅÏÒÛ?)

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3. Yu.N. Varzonin
Tver state University, Tver

COMMUNICATION IN THE SPACE OF ORTHODOX CULTURE: THE RHETORIC OF DESIRE AND HERMENEUTICS MEASURES
ID number 0420900038\0027

Keywords: communication, religion, orthodox culture, rhetoric, hermeneutic.

Different approaches to the problem of links between religion and culture are being described in this article. Different interpretations of their role determine not similar communicative contexts.

more details...Þ.Í. Âàðçîíèí ÊÎÌÌÓÍÈÊÀÖÈß Â ÏÐÎÑÒÐÀÍÑÒÂÅ ÏÐÀÂÎÑËÀÂÍÎÉ ÊÓËÜÒÓÐÛ: ÐÈÒÎÐÈÊÀ ÆÅËÀÍÈß È ÃÅÐÌÅÍÅÂÒÈÊÀ ÌÅÐÛ  Þ.Í. Âàðçîíèí ÊÎÌÌÓÍÈÊÀÖÈß Â ÏÐÎÑÒÐÀÍÑÒÂÅ ÏÐÀÂÎÑËÀÂÍÎÉ ÊÓËÜÒÓÐÛ: ÐÈÒÎÐÈÊÀ ÆÅËÀÍÈß È ÃÅÐÌÅÍÅÂÒÈÊÀ ÌÅÐÛ

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II. MATERIALS AND REPORTS
PROBLEMS OF EDUCATION IN HIGHER EDUCATIONAL INSTITUTION AND SCHOOL

4. V.A. Balzamov
Tver state University, Tver

THEMATIC VOCABULARY BASED ON PHRASES
ID number 0420900038\0028

Keywords: vocabulary, word-combination, English language, lexis.

This article deals with possible ways to minimize mistakes while communicating in English. Thematically organized words and word combinations help students to broaden their vocabulary and definite collocations help avoid of incorrect sentences.

more details... Â.À. Áàëüçàìîâ ÒÅÌÀÒÈ×ÅÑÊÈÉ  ÂÎÊÀÁÓËßÐ  ÍÀ  ÎÑÍÎÂÅ  ÑËÎÂÎÑÎ×ÅÒÀÍÈÉ  Â.À. Áàëüçàìîâ ÒÅÌÀÒÈ×ÅÑÊÈÉ  ÂÎÊÀÁÓËßÐ  ÍÀ  ÎÑÍÎÂÅ  ÑËÎÂÎÑÎ×ÅÒÀÍÈÉ

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III. PUBLICATIONS

5. M.A. Seregina
Pedagogical Institute of South Federal University, Rostov-on-don

IMPLEMENTATION OF THE CONTENT OF ARCHETYPES (ON THE MATERIAL OF RUSSIAN AND GERMAN LANGUAGES)
ID number 0420900038\0029

Keywords: proverb/proverbial phrase, collective unconscious, archetype, mythologem, binary oppositions, Russian language, German language.

In the article the author turns to the studying the definition of archetypes as the collective unconscious content, to the correlating the archetypes and mythologems and to its filling with Russian and German proverbs and proverbial phrases.

more details... Ì.À. Ñåð¸ãèíà ÏÀÐÅÌÈÎËÎÃÈ×ÅÑÊÀß ÐÅÀËÈÇÀÖÈß ÑÎÄÅÐÆÀÍÈß ÀÐÕÅÒÈÏΠ (ÍÀ ÌÀÒÅÐÈÀËÅ ÐÓÑÑÊÎÃÎ È ÍÅÌÅÖÊÎÃÎ ßÇÛÊÎÂ)  Ì.À. Ñåð¸ãèíà ÏÀÐÅÌÈÎËÎÃÈ×ÅÑÊÀß ÐÅÀËÈÇÀÖÈß ÑÎÄÅÐÆÀÍÈß ÀÐÕÅÒÈÏΠ (ÍÀ ÌÀÒÅÐÈÀËÅ ÐÓÑÑÊÎÃÎ È ÍÅÌÅÖÊÎÃÎ ßÇÛÊÎÂ)

Reviewed. Recommended for publication

6. I.V. Mikhailova
Tomsk state Polytechnic University, Tomsk

HALO-EFFECT AS A FACTOR OF EFFECTIVE INFLUENCE IN ADVERTISING DISCOURSE
ID number 0420900038\0030

Keywords: advertising, discourse, sex-role stereotype, advertising character.

The article examines some mechanism for creating social stereotypes and advertising images, based on the proposed stereotypes. The image of any person represents a set of components that are correlated with a set of components making image of an advertising character. An important role to ensure consumers’ interest to the given advertising message belongs to halo effect application.

more details...  È.Â. Ìèõàéëîâà ÃÀËÎ-ÝÔÔÅÊÒ ÊÀÊ ÔÀÊÒÎÐ ÝÔÔÅÊÒÈÂÍÎÃÎ ÂÎÇÄÅÉÑÒÂÈß  Â ÐÅÊËÀÌÍÎÌ ÄÈÑÊÓÐÑÅ  È.Â. Ìèõàéëîâà ÃÀËÎ-ÝÔÔÅÊÒ ÊÀÊ ÔÀÊÒÎÐ ÝÔÔÅÊÒÈÂÍÎÃÎ ÂÎÇÄÅÉÑÒÂÈß  Â ÐÅÊËÀÌÍÎÌ ÄÈÑÊÓÐÑÅ

Reviewed. Recommended for publication

7. E.V. Malysheva
Tver state agricultural Academy, Tver

EXPERIENCE OF RESEARCH KINESTHETIC ACTION IN THE DIALOGUE INTERACTION
ID number 0420900038\0031

Keywords: dialogue interaction, nonverbal communication, kinesthetic actions, touch.

The article examines the experience of researches of kinesthetic actions in the system of dialogue interactive communication. In addition to that, language and non-language (in particular kinesthetic actions) phenomena as the modes of communications are the principle of communication in all its various manifestations.

more details...  Å.Â. Ìàëûøåâà ÎÏÛÒ ÈÑÑËÅÄÎÂÀÍÈß ÊÈÍÅÑÒÅÒÈ×ÅÑÊÈÕ ÄÅÉÑÒÂÈÉ Â ÄÈÀËÎÃÎÂÎÉ ÈÍÒÅÐÀÊÖÈÈ  Å.Â. Ìàëûøåâà ÎÏÛÒ ÈÑÑËÅÄÎÂÀÍÈß ÊÈÍÅÑÒÅÒÈ×ÅÑÊÈÕ ÄÅÉÑÒÂÈÉ Â ÄÈÀËÎÃÎÂÎÉ ÈÍÒÅÐÀÊÖÈÈ

Reviewed. Recommended for publication

8. P.B. Tsarkov
Tver state agricultural Academy, Tver

POLITICAL LINGUISTICS IN THE THEORY AND PRACTICE OF FORMATION OF THE PARTY OF THE DISCOURSE (ON THE EXAMPLE OF THE PARTY «UNITED RUSSIA»)
ID number 0420900038\0032

Keywords: discourse, politics, communications, political linguistics, speech.

This article describes some urgent problems of political linguistics; ways of their decision are presented. Political linguistics does an important applied task of objective transfer of information to the leaders and party members in political discourse. The article suggests the effectiveness of methods of politician image reconstruction policy by studying linguistic characteristics of communicators in political sphere.

more details...  Ï.Á. Öàðüêîâ ÏÎËÈÒÈ×ÅÑÊÀß ËÈÍÃÂÈÑÒÈÊÀ  ÒÅÎÐÈÈ È ÏÐÀÊÒÈÊÅ  ÔÎÐÌÈÐÎÂÀÍÈÈ ÏÀÐÒÈÉÍÎÃÎ ÄÈÑÊÓÐÑÀ (ÍÀ ÏÐÈÌÅÐÅ ÏÀÐÒÈÈ «ÅÄÈÍÀß ÐÎÑÑÈß»)  Ï.Á. Öàðüêîâ ÏÎËÈÒÈ×ÅÑÊÀß ËÈÍÃÂÈÑÒÈÊÀ  ÒÅÎÐÈÈ È ÏÐÀÊÒÈÊÅ  ÔÎÐÌÈÐÎÂÀÍÈÈ ÏÀÐÒÈÉÍÎÃÎ ÄÈÑÊÓÐÑÀ (ÍÀ ÏÐÈÌÅÐÅ ÏÀÐÒÈÈ «ÅÄÈÍÀß ÐÎÑÑÈß»)

Reviewed. Recommended for publication

9. E.I. Gubenko
Tver state agricultural Academy, Tver

PECULIARITIES OF THE REALIZATION OF ARGUMENTATIVE SPEECH ACTS IN THE COMMUNICATIVE ACT JOURNALISTIC INVESTIGATION
ID number 0420900038\0033

Keywords: compound word, grammatical structure, complex term, semantic relations.

The article describes the system of complex terms in the agricultural terminology of the English language, including the structure of the complex terms and their semantic relations.

more details... Å.È. Ãóáåíêî ÎÑÎÁÅÍÍÎÑÒÈ ÐÅÀËÈÇÀÖÈÈ ÀÐÃÓÌÅÍÒÀÒÈÂÍÛÕ ÐÅ×ÅÂÛÕ ÄÅÉÑÒÂÈÉ Â ÊÎÌÌÓÍÈÊÀÒÈÂÍÎÌ ÀÊÒÅ ÆÓÐÍÀËÈÑÒÑÊÎÃÎ ÐÀÑÑËÅÄÎÂÀÍÈß  Å.È. Ãóáåíêî ÎÑÎÁÅÍÍÎÑÒÈ ÐÅÀËÈÇÀÖÈÈ ÀÐÃÓÌÅÍÒÀÒÈÂÍÛÕ ÐÅ×ÅÂÛÕ ÄÅÉÑÒÂÈÉ Â ÊÎÌÌÓÍÈÊÀÒÈÂÍÎÌ ÀÊÒÅ ÆÓÐÍÀËÈÑÒÑÊÎÃÎ ÐÀÑÑËÅÄÎÂÀÍÈß

Reviewed. Recommended for publication

OUR AUTHORS

Balzamov Viktor Anatolievich
Varzonin Yuri Nikolaevich
Gubenko Evgeny Ivanovich
Malysheva Ekaterina Valerievna
Mikhailova Irina Vladimirovna
Seregina Marina Aleksandrovna
Sorokin Yury Aleksandrovich
Tsarkov Pavel Borisovich
Shakhovsky Viktor Ivanovich

more details...