WORLD OF LINGUISTICS AND COMMUNICATION 2009, 3(16)
CONTENT
I. RESEARCH
1. Yu.A. Sorokin
Institute of linguistics of the Russian Academy of Sciences, Moscow
CULTURAL AND ETHNOLOGICAL NICHES: DEFINITION OF
CONCEPTS AND THEIR INTERPRETATION
ID number 0420900038\0025
Keywords: cultural niche, ethnologic niche, sign, diachrony, synchrony, axiology.
The author gives some definitions of «cultural niche» and «ethnological niche», axiological status of content of culture/ethnological niches is also considered in the article, components of cultural/ethnologic niches are described and estimated on diachronic and synchronic levels, some illustrative verbal material on the subject is analyzed.
Reviewed. Recommended for publication
2. V.I. Shakhovsky
Volgograd state pedagogical University, Volgograd
AFFECTIVE/EMOTIONAL COMPETENCE IN INTERCULTURAL
COMMUNICATION (ARE THERE UNEMOTIONAL CONCEPTS?)
ID number 0420900038\0026
Keywords: culture, emotional/emotive competence, communications, concept.
Emotions are an intercultural referent, which representation and adaptation vary in different lingua-cultures. All cultural (both national, and universal) concepts are emotional. There is both emotional and emotive competence of interlocutors necessary for any effective intercultural communications.
Reviewed. Recommended for publication
3. Yu.N. Varzonin
Tver state University, Tver
COMMUNICATION IN THE SPACE OF ORTHODOX
CULTURE: THE RHETORIC OF DESIRE AND HERMENEUTICS MEASURES
ID number 0420900038\0027
Keywords: communication, religion, orthodox culture, rhetoric, hermeneutic.
Different approaches to the problem of links between religion and culture are being described in this article. Different interpretations of their role determine not similar communicative contexts.
Reviewed. Recommended for publication
II. MATERIALS AND
REPORTS
PROBLEMS OF EDUCATION IN HIGHER EDUCATIONAL
INSTITUTION AND SCHOOL
4. V.A. Balzamov
Tver state University, Tver
THEMATIC VOCABULARY BASED ON PHRASES
ID number 0420900038\0028
Keywords: vocabulary, word-combination, English language, lexis.
This article deals with possible ways to minimize mistakes while communicating in English. Thematically organized words and word combinations help students to broaden their vocabulary and definite collocations help avoid of incorrect sentences.
Reviewed. Recommended for publication
III. PUBLICATIONS
5. M.A. Seregina
Pedagogical Institute of South Federal University, Rostov-on-don
IMPLEMENTATION OF THE CONTENT OF ARCHETYPES (ON THE
MATERIAL OF RUSSIAN AND GERMAN LANGUAGES)
ID number 0420900038\0029
Keywords: proverb/proverbial phrase, collective unconscious, archetype, mythologem, binary oppositions, Russian language, German language.
In the article the author turns to the studying the definition of archetypes as the collective unconscious content, to the correlating the archetypes and mythologems and to its filling with Russian and German proverbs and proverbial phrases.
Reviewed. Recommended for publication
6. I.V. Mikhailova
Tomsk state Polytechnic University, Tomsk
HALO-EFFECT AS A FACTOR OF EFFECTIVE INFLUENCE IN
ADVERTISING DISCOURSE
ID number 0420900038\0030
Keywords: advertising, discourse, sex-role stereotype, advertising character.
The article examines some mechanism for creating social stereotypes and advertising images, based on the proposed stereotypes. The image of any person represents a set of components that are correlated with a set of components making image of an advertising character. An important role to ensure consumers’ interest to the given advertising message belongs to halo effect application.
Reviewed. Recommended for publication
7. E.V. Malysheva
Tver state agricultural Academy, Tver
EXPERIENCE OF RESEARCH KINESTHETIC ACTION IN
THE DIALOGUE INTERACTION
ID number 0420900038\0031
Keywords: dialogue interaction, nonverbal communication, kinesthetic actions, touch.
The article examines the experience of researches of kinesthetic actions in the system of dialogue interactive communication. In addition to that, language and non-language (in particular kinesthetic actions) phenomena as the modes of communications are the principle of communication in all its various manifestations.
Reviewed. Recommended for publication
8. P.B. Tsarkov
Tver state agricultural Academy, Tver
POLITICAL LINGUISTICS IN THE THEORY AND
PRACTICE OF FORMATION OF THE PARTY OF THE DISCOURSE (ON THE EXAMPLE OF THE PARTY
«UNITED RUSSIA»)
ID number 0420900038\0032
Keywords: discourse, politics, communications, political linguistics, speech.
This article describes some urgent problems of political linguistics; ways of their decision are presented. Political linguistics does an important applied task of objective transfer of information to the leaders and party members in political discourse. The article suggests the effectiveness of methods of politician image reconstruction policy by studying linguistic characteristics of communicators in political sphere.
Reviewed. Recommended for publication
9. E.I. Gubenko
Tver state agricultural Academy, Tver
PECULIARITIES OF THE REALIZATION OF ARGUMENTATIVE
SPEECH ACTS IN THE COMMUNICATIVE ACT JOURNALISTIC INVESTIGATION
ID number 0420900038\0033
Keywords: compound word, grammatical structure, complex term, semantic relations.
The article describes the system of complex terms in the agricultural terminology of the English language, including the structure of the complex terms and their semantic relations.
Reviewed. Recommended for publication
OUR AUTHORS
Balzamov Viktor Anatolievich |