, 2009 3 (16)


I.

1. .. /Yu.A. Sorokin
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Institute of linguistics of the Russian Academy of Sciences, Moscow

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CULTURAL AND ETHNOLOGICAL NICHES: DEFINITION OF CONCEPTS AND THEIR INTERPRETATION
0420900038\0025

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Keywords: cultural niche, ethnologic niche, sign, diachrony, synchrony, axiology.

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The author gives some definitions of cultural niche and ethnological niche, axiological status of content of culture/ethnological niches is also considered in the article, components of cultural/ethnologic niches are described and estimated on diachronic and synchronic levels, some illustrative verbal material on the subject is analyzed.

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2. .. /V.I. Shakhovsky
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Volgograd state pedagogical University, Volgograd

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AFFECTIVE/EMOTIONAL COMPETENCE IN INTERCULTURAL COMMUNICATION (ARE THERE UNEMOTIONAL CONCEPTS?)
0420900038\0026

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Keywords: culture, emotional/emotive competence, communications, concept.

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Emotions are an intercultural referent, which representation and adaptation vary in different lingua-cultures. All cultural (both national, and universal) concepts are emotional. There is both emotional and emotive competence of interlocutors necessary for any effective intercultural communications.

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3. .. /Yu.N. Varzonin
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Tver state University, Tver

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COMMUNICATION IN THE SPACE OF ORTHODOX CULTURE: THE RHETORIC OF DESIRE AND HERMENEUTICS MEASURES
0420900038\0027

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Keywords: communication, religion, orthodox culture, rhetoric, hermeneutic.

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Different approaches to the problem of links between religion and culture are being described in this article. Different interpretations of their role determine not similar communicative contexts.

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II.


4. .. /V.A. Balzamov
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Tver state University, Tver


THEMATIC VOCABULARY BASED ON PHRASES
0420900038\0028

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Keywords: vocabulary, word-combination, English language, lexis.

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This article deals with possible ways to minimize mistakes while communicating in English. Thematically organized words and word combinations help students to broaden their vocabulary and definite collocations help avoid of incorrect sentences.

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III.

5. .. /M.A. Seregina
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Pedagogical Institute of South Federal University, Rostov-on-don

( ) PAREMIOLOGIC IMPLEMENTATION OF THE CONTENT OF ARCHETYPES (ON THE MATERIAL OF RUSSIAN AND GERMAN LANGUAGES)
0420900038\0029

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Keywords: proverb/proverbial phrase, collective unconscious, archetype, mythologem, binary oppositions, Russian language, German language.

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In the article the author turns to the studying the definition of archetypes as the collective unconscious content, to the correlating the archetypes and mythologems and to its filling with Russian and German proverbs and proverbial phrases.

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6. .. /I.V. Mikhailova
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Tomsk state Polytechnic University, Tomsk

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HALO-EFFECT AS A FACTOR OF EFFECTIVE INFLUENCE IN ADVERTISING DISCOURSE
0420900038\0030

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Keywords: advertising, discourse, sex-role stereotype, advertising character.

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The article examines some mechanism for creating social stereotypes and advertising images, based on the proposed stereotypes. The image of any person represents a set of components that are correlated with a set of components making image of an advertising character. An important role to ensure consumers interest to the given advertising message belongs to halo effect application.

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7. .. /E.V. Malysheva
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Tver state agricultural Academy, Tver


EXPERIENCE OF RESEARCH KINESTHETIC ACTION IN THE DIALOGUE INTERACTION
0420900038\0031

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Keywords: dialogue interaction, nonverbal communication, kinesthetic actions, touch.

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The article examines the experience of researches of kinesthetic actions in the system of dialogue interactive communication. In addition to that, language and non-language (in particular kinesthetic actions) phenomena as the modes of communications are the principle of communication in all its various manifestations.

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8. .. /P.B. Tsarkov
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Tver state agricultural Academy, Tver

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POLITICAL LINGUISTICS IN THE THEORY AND PRACTICE OF FORMATION OF THE PARTY OF THE DISCOURSE (ON THE EXAMPLE OF THE PARTY UNITED RUSSIA)
0420900038\0032

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Keywords: discourse, politics, communications, political linguistics, speech.

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This article describes some urgent problems of political linguistics; ways of their decision are presented. Political linguistics does an important applied task of objective transfer of information to the leaders and party members in political discourse. The article suggests the effectiveness of methods of politician image reconstruction policy by studying linguistic characteristics of communicators in political sphere.

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9. .. /E.I. Gubenko
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Tver state agricultural Academy, Tver


PECULIARITIES OF THE REALIZATION OF ARGUMENTATIVE SPEECH ACTS IN THE COMMUNICATIVE ACT JOURNALISTIC INVESTIGATION
0420900038\0033

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Keywords: compound word, grammatical structure, complex term, semantic relations.

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The article describes the system of complex terms in the agricultural terminology of the English language, including the structure of the complex terms and their semantic relations.

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