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I. PUBLICATIONS

1. A.A. Romanov, P.B. Tsarkov
Tver state agricultural Academy, Tver

THE ROLE OF POLITICAL LINGUISTICS IN THE FORMATION OF THE PARTY'S DISCOURSE
ID number 0420900038\0034

Keywords: discourse, politics, communications, political linguistics, speech.

This article describes some urgent problems of political linguistics; ways of their decision are presented. Political linguistics does an important applied task of objective transfer of information to the leaders and party members in political discourse. The article suggests the effectiveness of methods of politician image reconstruction policy by studying linguistic characteristics of communicators in political sphere.

2. I.V. Mikhailova
Tomsk Polytechnic University, Tomsk

NARRATIVE CONSTRUCT OF OPEN VERBAL KIND
ID number 0420900038\0035

Keywords: narration, narrative structures, advertisement, narrator, post-modernism, pragmatic aim.

The article focuses on some narrative structures and their application in advertising communication statements. In the article the author turns to the studying the influence of advertisement pragmatic aims on the addressee psychological and emotional perception of his or her social surroundings.

3. E.I. Gubenko
Tver state agricultural Academy, Tver

DIRECTIVE COMPONENT IN ILLOCUTIVE STRUCTURE OF A COMMUNICATIVE ACT OF JOURNALISTIC INVESTIGATION
ID number 0420900038\0036

Keywords: journalistic investigation, communicative act, speech action, directive function, invariant.

Actions of journalist, forming a block of directive speech acts in the course of professional communication in journalistic investigation, are described in the article. Communicative act of journalistic investigation has an implicit appeal to the addressee to react any actions on the publication. Directive actions which are used at final phase of journalistic investigation, induce the addressee to solve described problems.

4. S.E. Noskova
Tver state agricultural Academy, Tver

SEMANTICS, PRAGMATICS AND REGULATION OF FINAL REMARKS IN THE DIALOGICAL DISCOURSE
ID number 0420900038\0037

Keywords: discourse, dialogue phases, interaction, semantics, pragmatics, regulative action.

Functional and meta-functional character of final dialogue units of a dialogue discourse is researched according to following integral criteria: mutual estimation of interactive actions, impact of speech activities to reach communicative purposes, necessity to change uncooperative attitudes / negative appraisals to positive ones while coming communicative failure or mismatch, some reasons to complete exchange of speech steps, complementarity of communicators’ verbal and non-verbal actions, kind of verbal contact breaking.

5. A. A. Stasyuk
Tver state agricultural Academy, Tver

COMMUNICATIVE CHARACTERISTICS OF A COMPLIMENT AS A SPEECH ACT
ID number 0420900038\0038

The article focuses on the compliment as speech act. In the article the author turns to the studying the communicative description of the compliment and the detection of the compliment’s distinctions conditional on their gender belonging.

6. V.I. Shakhovsky
Volgograd state pedagogical University, Volgograd

NOVEL, THE MEMORY OF V.B. SMIRNOV «THE LIFE OF SAINT GLEB»
ID number 0420900038\0039

The author of article analyzes V. Smirnov’s novel devoted to the life of holy Gleb Uspenskiy. It is established that the novel text possesses characteristic stylistic features and substantial parameters in accordance with the literary canons which do not coincide with modern literary tendencies.

In the current issue of the journal "World of linguistics and communication" with permission of the author, we publish an extract from the book "Verbal - and psychosomatics: two cards of the human body: monograph / A. A. Romanov, Yu. A. Sorokin. - M: S RAS - Tver: AGROSFERA TGSA, 2008. - 172 C."

7. A.A. Romanov
Tver state agricultural Academy, Tver

TWO APPROACHES IN THE DESCRIPTION OF THE CORPOREAL BEING
ID number 0420900038\0040

Keywords: map of corporal existence, verbal / nonverbal interaction, toponoma, corporality, habitus.

The proposed research contains description of the phenomenon of corporeality and its maintenance. Thus the phenomenon of human body is considered as spiritual and material unity and is to be regarded as central in philosophical outlook constructing. The integrity principle (holism) in interpretation and understanding of the nature of corporeality is fundamental for the description of its role and maintenance in social interactions. The semantic description of corporeality parameters can be obtained only on the basis of the complex of «body language» components (body – corporeality – habitus).

8. V.I. Shakhovsky
Volgograd state pedagogical University, Volgograd

THE COMMANDMENTS OF PROFESSOR YURY SOROKIN

The article presents some memoirs on life and scientific activity of the Doctor of Philology, professor, leading researcher of Institute of linguistics, Russian Academy of Sciences Juri A. Sorokin.

9.Yu.A. Sorokin
Institute of linguistics of the Russian Academy of Sciences, Moscow

THE ATTEMPT TO COMPREHEND THE PHENOMENON OF CULTURE IN THE FRAMEWORK OF THE NEW CONCEPTUAL APPARATUS
ID number 0420900038\0041

For effective studying of cross-cultural dialogue it is necessary to study two kinds of mentality: ethnic sin-mentality and paleo-mentality, and also some interrelation forms between them. Collective ethnic and institutional portraits and self- portraits are elements of «ethnic types» (by analogy to Young’s psychological types). According to it concepts «ethnic repeat» and «reservation of ethnic nature» are to be used, because there is some similarity both in the methods of the structuring of portraits and self-portraits and in the nature of their cognitive- axiological components.

Gubenko Evgeny Ivanovich
Mikhailova Irina Vladimirovna
Noskova Svetlana Eduardovna
Romanov Alexey Arkadyevich
Sorokin Yury Aleksandrovich
Stasyuk Anastasiya Aleksandrovna
Tsarkov Pavel Borisovich
Shakhovsky Viktor Ivanovich

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