, 2012 1 (26)

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SEMANTICS AND SEMIOTICS OF INSULTS IN CONFLICT COMMUNICATIVE SITUATION
0421200038\0001

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Keywords: semantics, semiotics, conflict communicative situation, insult

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The article considers the analysis of legal problem of separating insults from affective explicative with emotive linguo-ecology.

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FACTOR OF ADDRESSEE AND SUBJECT IN COMMUNICATIVE ACT OF JOURNALISTIC INVESTIGATION
0421200038\0002

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Keywords: style, journalistic investigation, communicative act, speech act, communication

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The article deals with the addressee`s factor in communicative act of journalistic investigation. Also it identifies the necessity for the author of journalistic investigation to possess the skills of "communicative addition ".

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ON THE NOTION OF PRAGMATIC MATRIX
0421200038\0003

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Keywords: effective communication, author-addressee dialog, communicative effect, harmony, pragmatic matrix

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The article deals with some aspects of the author-addressee dialogue which in literary communication is aimed to achieve a special communicative effect the harmony, which is reflected in the pragmacticon of the communicants, whose interaction is possible due to corresponding pictures of the world and is subjected to certain experimentally proved rules.

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THEORETICAL FOUNDATION OF LINGUISTIC ANALYSIS OF THE ETHICAL IDENDIFICATION OF A COMMUNICANT
0421200038\0004

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Keywords
: ethical system, outlook, communication, speech, presupposition

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The article focuses on the ethical categories in communication. Texts from the books by the English authors (J. Galsworthy, W. Shakespeare, W. Scott, S. Maugham, J. Lindsay etc.) are used to show how the ethical principles of a speaker are reflected in the language.

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CATEGORISATION OF MENTAL REPRESENTATION A COLLECTIVE IMAGE (ON THE MATERIALS OF ENGLISH AND RUSSIAN LANGUAGES)
0421200038\0005

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Keywords: figure, ground, profiling

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The article is dedicated to a comparative analysis of a collective image among Russian and English speaking people and it is explained why this category is investigated through the prism of cognitive linguistics.

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TOWARDS THE NOTION OF BOUNDARY IN LINGUISTICS (INTERPRETATION OF LITERARY TEXT AND ITS PARTS)
0421200038\0006

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Keywords:  boundary/limit, segmentation, delimitation, characters microtexts, interpretation of literary text

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he article analyzes the notion of boundary used in linguistics and in some allied human sciences. The methodological value of the notion under discussion within the framework of interpretation of literary prosaic text and its parts /characters microtexts/ manifests itself in application of two interpretative procedures (segmentation and delimitation). The author focuses upon the problem of segmentation and delimitation of a fictional communicative situation.

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WORDS WITH NO DIRECT EQUIVALENTS IN OTHER LANGUAGES. TRANSLITERATION AND TRANSCRIPTION AS WAYS OF ITS TRANSLATION
0421200038\0007

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Keywords: words with no direct equivalents in other languages, equivalent, transliteration, transcription, actual, lacuna, term

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The differences among languages are more evident in vocabulary and phraseology, which are caused by the differences in cultures. Each language and dialect has got words not having one-word translation in other languages. They are so called words with no direct equivalents in other languages, as a rule are the signs of local culture. In this article we are going to contemplate the definitions of words with no direct equivalents, and some ways of their translation - transliteration and transcription.

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THE IMPORTANCE OF INTERCULTURAL COMMUNICATION IN THE FIELD OF ACADEMIC MOBILITY
0421200038\0008

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Keywords: cademic mobility, intercultural communication, intercultural competence, European Higher Education Area, education technologies

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The article considers the issue of intercultural communication in the field of academic mobility and integration of education technologies, debate and project, in program of academic mobility as obligatory conditions for the development of intercultural competence extremely important for creation the European Higher Education Area.

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SPECIFIC CHARACTER OF FLATTERY DISCOURSE REALIZATION
0421200038\0009

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Keywords: communicative space, flatterer, conditions of communication in flattery realization

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Different levels of interaction between interactants by realization of flattery discourse have been considered, invariant pattern of communicative behavior of flatterer has been defined, reasonability of its use has been revealed in this article.

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IV.

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FRAME ORGANIZATION OF DIALOGUE INTERACTION; GENERAL COMMENTS. ROLE CHARACTERISTICS OF PARTNERS IN DISCOURSE

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TEXTUAL PROCEDINGS: PRESSING OF ANTROPOMORFIZMA OR ORGANIZMIC PROPERTY? (in memory of Anatoly Novikov)
0421200038\0010

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Keywords:  textual proceding, speech, egocentrism, sign, deviance

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This article considers textual errors the measure of admissibility of which is the only thing: how they deform the process of understanding and distort its summary results.
 

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12. (1930-2011)

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Keywords: scientist, linguist, memories

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The article presents some memories about a famous Russian scientist. This woman will remain in the memory of all his colleagues and those who happened to know her as an eminent scholar and a good and true woman.

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