WORLD OF LINGUISTICS AND COMMUNICATION, 2015 № 3
CONTENT
I.
PUBLICATIONS
1. A.A. Romanov, L.A. Romanova
Tver state agricultural Academy, Tver, Russia
MEMETICS MECHANISM OF CONSTRUCTION OF MASS-MEDIA MEANINGS
IN INFORMATIVE CONFRONTATION
ID 0421200038\XXXX
Keywords: informative
confrontation, Internet-communication, mass-media, media-technology, memetics,
media-technology, memetics mechanism of mass-media meanings, communicative and
informative medium, mem
The
article discusses the problem of communicative medium as a basic model of
produce memetics mass-media meanings of Internet-communication in the
informative confrontation.
more details...
Reviewed. Recommended for publication
2. L.N. Sinelnikova
Humanitarian-pedagogical Academy, Yalta
Lugansk national University, Lugansk
NETWORK TROLLING: ATTEMPTING SYSTEM DESCRIPTION
ID 0421200038\XXXX
Keywords: discourse
trolling, trolls, pyramid of needs, provocative act, forum abuse, insult, flame,
flood, elfing
Trolling is an integral and rapidly growing segment of network communication. A
pyramid of troll needs includes: a need in a multi-role communication,
increasing self-esteem, self-expression, and entertainment. The peculiarity is
that these requirements are implemented through aggression and conflict.
more details...
Reviewed. Recommended for publication
3. E.V. Malysheva
Tver state agricultural Academy, Tver, Russia
PRESUPPOSITIONAL BASIS OF COMMUNICATIVE ACT OF TACTILE
ORIENTATION
ID 0421200038\XXXX
Keywords: communicative act,
dialogue, social interaction, touch, presupposition
The
article deals with the presuppositional basis of the communicative act of
tactile orientation. The author concludes that the system of complex interactive
presuppositional basis of successful coordinated interaction consists of
different interactive knowledge.
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Reviewed. Recommended for publication
4. Yu. Oliynykova
NT Services Limited, Calgary, AB, Canada
THE TRANSLATION AND LOCALIZATION OF GAMING RELATED
WEBSITES: SOLVING SEMANTIC PROBLEMS
ID 0421200038\XXXX
Keywords: translation,
localization, globalization, content, adaptation, online marketing
The
given work provides recommendations to the content writers, translators and game
testers as for potential terminology translation issues and best practices for
translation localization.
more details...
Reviewed. Recommended for publication
II. MATERIALS AND REPORTS
5. O.V. Vrublevskaya
Volgograd state socio-pedagogical University, Volgograd
UNIVERSALITY AND MODERNITY AS CRITERIA OF FASHONABLE
ANTHROPONYM
ID 0421200038\XXXX
Keywords: anthroponym,
fashion, universality, modernity, fashionable name, traditional name
The
article analyzes the composition and the frequency of anthroponyms in different
time periods, based on such attribute values of the fashion proposed by
sociologist A.B. Hoffmann as universality and modernity. This approach allows us
to define fashionable names in contemporary Russian linguistic culture.
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Reviewed. Recommended for publication
6. O.G. Ostapenko
Moscow state regional Institute of Humanities, Orekhovo-Zuyevo
PECULIARITIES OF THE TRANSLATION OF ENGLISH PROPER
NAMES INTO RUSSIAN IN DIPLOMATIC PAPERS IN XVI–XVII CENTURIES
ID 0421200038\XXXX
Keywords: proper name, the
translation equivalent, report, transcription, national originality, diplomatic
papers
The
paper reveals a specific aspect of translating of English proper names into
Russian in XVI–XVII centuries. The author analyzes the ways of translation of
English proper names into Russian, which took place in those times. The basis
for the research was reports of Russian ambassadors to England and other
diplomatic papers of XVI–XVII centuries.
more details...
Reviewed. Recommended for publication
7. N.O. Rakhimova
Tver state agricultural Academy, Tver, Russia
THE ROLE OF REGIONAL MEDIA IN FORMATION OF THE ECONOMIC
THINKING
ID 0421200038\XXXX
Keywords: economic thinking,
factors of formation of economic thinking, regional media, media function
The
role of the media today is very high. Mass media is a powerful force to
influence the minds of people. One of the major factors in the formation of
economic thinking is the media, including regional ones.
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Reviewed. Recommended for publication
8. E.I. Karpenlo
Moscow state linguistic University, Moscow
VARIATION OF THE CONCEPTUAL FRAMEWORK OF THE BIBLICAL
STORY IN DRAMA OF THE XVI CENTURY
ID 0421200038\XXXX
Keywords: the Reformation
drama; conceptual framework in a writer’s theme; text and discourse analysis
The
paper shows how Swiss dramatist and humanist J. Ruf modifies the conceptual
framework of the biblical story of Cain and Abel in his play «Adam and Heva»
(1550) in order to represent his conception of the three main principles of The
Reformation: sola fide,
sola gratia and sola scriptura.
more details...
Reviewed. Recommended for publication
III. RESEARCH
9. A.A. Kretov
Voronezh state University, Voronezh
GRAPHON AS GRAPHIC ANALOGUE OF A SOUND PATTERN OF
LANGUAGE
ID 0421200038\XXXX
Keywords: writing system,
phonemes, graphemes, optic-articulatory isomorphism, graphic symbolization of
phonemes, GraPhon, Russian phonemology
The
paper suggests a realization of Baudouin de Courtenay’s idea of inventing
graphic equivalent of the sound pattern of a certain language (for example,
Russian). If phonemes are interpreted as combinations of articulatory (or
acoustic) distinctive features (tokens), graphemes (letters) also can be
constructed from equivalent elementary graphic tokens.
more details...
Reviewed. Recommended for publication
10. O.V. Novosyolova
Tver state agricultural Academy, Tver, Russia
FUNCTIONAL CHARACTERISTICS OF COMMUNICATIVE FAIR
DISCOURSE
ID 0421200038\XXXX
Keywords: discursive
practice, discourse of communicative fairness, social interaction
The
article deals with the communicative fair discourse taking a special place in
the interactive space of social communication because of its goals and specific
applicability in various fields of human activity.
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Reviewed. Recommended for publication
11. I.I. Mishutkina
Khakass state University named after Katanov, Abakan
SEMANTIC CATEGORY OF LIFE IN DIACHRONY (on the basis of
the German and Russian languages)
ID 0421200038\XXXX
Keywords: etymology,
categories,semantics, semantic space, language
This article deals with the etymology of the German lexeme “Leben” and the
Russian lexeme “Жизнь” to identify common and original features in their
development.
more details...
Reviewed. Recommended for publication
12. E.N. Vazhina, G.G. Moskalchuk
Orenburg state pedagogical University, Orenburg
FORMATIVE FAMILY AS AN HIERARCHICALY ORGANIZED TEXT
ID 0421200038\XXXX
Keywords: text, hierarchy,
formative families, iterative, bifurcation, self-organization
The
article deals with the structural set of hierachical text models of a formative
family as a scientific construct. Parallels with naturally generated texts are
drawn. Rules of constructing a formative family as a scientific texts are
brought out: spacial self-accretion down and to the right (bifurcation),
hierarchical dependence of the following repeated elements on the main word
which is occuring in all family components as a one-rooted repetition. The
article reveals a very interesting thing: symmetry of hierarchical depth is kept
on the same level when the text is expanding to the right (from 2 to 6 steps)
and down.
more details...
Reviewed. Recommended for publication
OUR AUTHORS
Vazhina Ekaterina Nikolaevna Vrublevskaya Oksana Valentinovna Karpenko Elena Igorevna Kretov Aleksey Aleksandrovich Malysheva Ekaterina Valerievna Moskalchuk Galina Grigorievna Mishutkina Irina Igorevna Novosyolova Olga Vladimirovna Oliynykova Yuliya Ostapenko Oksana Grigorievna Rakhimova Natalia Olegovna Romanov Aleksey Arkadievich Romanova Larisa Alekseevna Sinelnikova Lara Nikolaevna |