WORLD OF LINGUISTICS AND COMMUNICATION, 2015 № 3

  CONTENT

  I. PUBLICATIONS

1. A.A. Romanov, L.A. Romanova
Tver state agricultural Academy, Tver, Russia

MEMETICS MECHANISM OF CONSTRUCTION OF MASS-MEDIA MEANINGS IN INFORMATIVE CONFRONTATION
ID 0421200038\XXXX

Keywords: informative confrontation, Internet-communication, mass-media, media-technology, memetics, media-technology, memetics mechanism of mass-media meanings, communicative and informative medium, mem
  The article discusses the problem of communicative medium as a basic model of produce memetics mass-media meanings of Internet-communication in the informative confrontation.

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2. L.N. Sinelnikova
Humanitarian-pedagogical Academy, Yalta
Lugansk national University, Lugansk

NETWORK TROLLING: ATTEMPTING SYSTEM DESCRIPTION
ID 0421200038\XXXX

Keywords: discourse trolling, trolls, pyramid of needs, provocative act, forum abuse, insult, flame, flood, elfing
  Trolling is an integral and rapidly growing segment of network communication. A pyramid of troll needs includes: a need in a multi-role communication, increasing self-esteem, self-expression, and entertainment. The peculiarity is that these requirements are implemented through aggression and conflict.

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3. E.V. Malysheva
Tver state agricultural Academy, Tver, Russia

PRESUPPOSITIONAL BASIS OF COMMUNICATIVE ACT OF TACTILE ORIENTATION
ID 0421200038\XXXX

Keywords: communicative act, dialogue, social interaction, touch, presupposition
  The article deals with the presuppositional basis of the communicative act of tactile orientation. The author concludes that the system of complex interactive presuppositional basis of successful coordinated interaction consists of different interactive knowledge.

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4. Yu. Oliynykova
NT Services Limited, Calgary, AB, Canada

THE TRANSLATION AND LOCALIZATION OF GAMING RELATED WEBSITES: SOLVING SEMANTIC PROBLEMS
ID 0421200038\XXXX

Keywords: translation, localization, globalization, content, adaptation, online marketing
  The given work provides recommendations to the content writers, translators and game testers as for potential terminology translation issues and best practices for translation localization.

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  II. MATERIALS AND REPORTS

5. O.V. Vrublevskaya
Volgograd state socio-pedagogical University, Volgograd

UNIVERSALITY AND MODERNITY AS CRITERIA OF FASHONABLE ANTHROPONYM
ID 0421200038\XXXX

Keywords: anthroponym, fashion, universality, modernity, fashionable name, traditional name
  The article analyzes the composition and the frequency of anthroponyms in different time periods, based on such attribute values of the fashion proposed by sociologist A.B. Hoffmann as universality and modernity. This approach allows us to define fashionable names in contemporary Russian linguistic culture.

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6. O.G. Ostapenko
Moscow state regional Institute of Humanities, Orekhovo-Zuyevo

PECULIARITIES OF THE TRANSLATION OF ENGLISH PROPER NAMES INTO RUSSIAN IN DIPLOMATIC PAPERS IN XVI–XVII CENTURIES
ID 0421200038\XXXX

Keywords: proper name, the translation equivalent, report, transcription, national originality, diplomatic papers
  The paper reveals a specific aspect of translating of English proper names into Russian in XVI–XVII centuries. The author analyzes the ways of translation of English proper names into Russian, which took place in those times. The basis for the research was reports of Russian ambassadors to England and other diplomatic papers of XVI–XVII centuries.

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7. N.O. Rakhimova
Tver state agricultural Academy, Tver, Russia

THE ROLE OF REGIONAL MEDIA IN FORMATION OF THE ECONOMIC THINKING
ID 0421200038\XXXX

Keywords: economic thinking, factors of formation of economic thinking, regional media, media function
  The role of the media today is very high. Mass media is a powerful force to influence the minds of people. One of the major factors in the formation of economic thinking is the media, including regional ones.

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8. E.I. Karpenlo
Moscow state linguistic University, Moscow

VARIATION OF THE CONCEPTUAL FRAMEWORK OF THE BIBLICAL STORY IN DRAMA OF THE XVI CENTURY
ID 0421200038\XXXX

Keywords: the Reformation drama; conceptual framework in a writer’s theme; text and discourse analysis
  The paper shows how Swiss dramatist and humanist J. Ruf modifies the conceptual framework of the biblical story of Cain and Abel in his play «Adam and Heva» (1550) in order to represent his conception of the three main principles of The Reformation: sola fide,
sola gratia and sola scriptura.

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  III. RESEARCH

9. A.A. Kretov
Voronezh state University, Voronezh

GRAPHON AS GRAPHIC ANALOGUE OF A SOUND PATTERN OF LANGUAGE
ID 0421200038\XXXX

Keywords: writing system, phonemes, graphemes, optic-articulatory isomorphism, graphic symbolization of phonemes, GraPhon, Russian phonemology
  The paper suggests a realization of Baudouin de Courtenay’s idea of inventing graphic equivalent of the sound pattern of a certain language (for example, Russian). If phonemes are interpreted as combinations of articulatory (or acoustic) distinctive features (tokens), graphemes (letters) also can be constructed from equivalent elementary graphic tokens.

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10. O.V. Novosyolova
Tver state agricultural Academy, Tver, Russia

FUNCTIONAL CHARACTERISTICS OF COMMUNICATIVE FAIR DISCOURSE
ID 0421200038\XXXX

Keywords: discursive practice, discourse of communicative fairness, social interaction
  The article deals with the communicative fair discourse taking a special place in the interactive space of social communication because of its goals and specific applicability in various fields of human activity.

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11. I.I. Mishutkina
Khakass state University named after Katanov, Abakan

SEMANTIC CATEGORY OF LIFE IN DIACHRONY (on the basis of the German and Russian languages)
ID 0421200038\XXXX

Keywords: etymology, categories,semantics, semantic space, language
  This article deals with the etymology of the German lexeme “Leben” and the Russian lexeme “Жизнь” to identify common and original features in their development.

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12. E.N. Vazhina, G.G. Moskalchuk
Orenburg state pedagogical University, Orenburg

FORMATIVE FAMILY AS AN HIERARCHICALY ORGANIZED TEXT
ID 0421200038\XXXX

Keywords: text, hierarchy, formative families, iterative, bifurcation, self-organization
  The article deals with the structural set of hierachical text models of a formative family as a scientific construct. Parallels with naturally generated texts are drawn. Rules of constructing a formative family as a scientific texts are brought out: spacial self-accretion down and to the right (bifurcation), hierarchical dependence of the following repeated elements on the main word which is occuring in all family components as a one-rooted repetition. The article reveals a very interesting thing: symmetry of hierarchical depth is kept on the same level when the text is expanding to the right (from 2 to 6 steps) and down.

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