WORLD OF LINGUISTICS AND COMMUNICATION 2015,  4

CONTENT

  I. PUBLICATIONS

1. T.L. Kaminskaya
Novgorod state University named after Yaroslav the Wise, Velikiy Novgorod

THE MEDIATIZATION OF PERSONALITY: COMMUNICATIVE ASPECT
ID 0421200038\XXXX

Keywords: interpretation, personality, media discourse, mediatization
  The author explores the mediatization of personality, which are developing rapidly in the last decade. The paper places the emphasis on the communicative characteristics of the discourse and its options.

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2. A.A. Romanov, L.A. Romanova, O.N. Morozova
Tver state agricultural Academy, Tver

THE ROLE OF MEMETIC INFORMATION IN FORMATION OF «FRAUDULENT» MASS-MEDIA
ID 0421200038\XXXX

Keywords: mass-media, mass-media, memetics, mem, regulative
  The article discusses the role of memetic information in formation of «fraudulent» mass-media. The authors conclude that memeticscan be interpreted as a kind of multiple-target imposition assimilated in the society of ordinary knowledge of living conditions of the individual in the form of templates.

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3. I.A. Chesnokova, Yu.V. Kobenko
 National research Tomsk Polytechnic University, Tomsk

“LETTER TO THE FUTURE” AS A HYBRID AUTO-COMMUNICATIVE GENRE OF VIRTUAL DISCOURSE
ID 0421200038\XXXX

Keywords: virtual discourse, letter to the future, diary, personal letter, hybrid genres, auto-communication, temporal structure
  The article considers a new genre of the virtual discourse – “letter to the future”. This genre is viewed as the product of hybridization of a personal letter and a diary. Functioning of the auto-communicative genre in the virtual discourse results in the symbiosis of forms of communication (monologue/dialogue), multiple-vector address, and complicated temporal structure of the letter.

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4. A.V. Kashkina
Voronezh state University, Voronezh

FUTURE TENSE AND INTENSIONS OF EXPRESSION (on the materials of M. Bulgakov’s novel “The Master and Margarita” and its translations)
ID 0421200038\XXXX

Keywords: functional typology, parallel translations, future tense, intention, context
  The paper provides further examination of future tense forms in Russian literary texts and their translations. The research is based upon the corpora of parallel translations of M. Bulgakov’s novel “The Master and Margarita” into English, German, French, Italian, and Spanish. Forming one of the steps towards the creation of the functional typology of the future tense, the paper focuses on comparing and contrasting ways of expressing intentions in a certain context. The usage of future tense forms to state, discuss, confirm, accept and deny future plans and intentions is discussed. The dependence of utilizing simple future and present tense forms as well as analytic structures in translations on various parameters of a future action such as its occurrence in immediate future, stated time etc. and the speaker’s attitude towards the action is shown. The translator’s choice is determined by the factors mentioned above as well as the translator’s own interpretation of the context.

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5. O.V. Novosyolova
Tver state agricultural Academy, Tver

PRESUPPOSITIONAL FACTORS OF COMMUNICATIVE UNFAIRNESS
ID 0421200038\XXXX

Keywords: discursive practice, category of communicative fairness, communicative fair practices, social interaction
  The creation of a fair communicative space of dialogue is a difficult pragmatic problem for interlocutors. The appearance of communicative unfair discursive practices can be caused by a number of factors dependent and non-dependent on interlocutors.

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  II. MATERIALS AND REPORTS

6. E.A. Karabutova, Yu.A. Prokopenko
Belgorod state national research University, Belgorod

TRAINING STUDENTS OF NON-LINGUISTIC SPECIALTIES IN THE FOREIGN-LANGUAGE PROFESSIONAL DISCOURSE AS THE BASIS OF EFFECTIVE FORMATION OF FOREIGN-LANGUAGE COMMUNICATIVE COMPETENCE
ID 0421200038\XXXX

Keywords: professional discourse, intercultural communication, discourse competence, extra textual factors
  The article is devoted to the problem of foreign-language communicative competence formation in the training process of university students of non-linguistic specialties in a professional discourse caused by a social context, a definite communicative situation or the utterance of discursive character, pushing them to foreign-language communication.

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7. L.S. Chikileva
Financial University under the patronage of the Government of the Russian Federation, Moscow

FORMATION OF COMMUNICATIVE COMPETENCE IN THE PROCESS OF TEACHING PUBLIC SPEAKING AT THE LESSONS OF BUSINESS ENGLISH
ID 0421200038\XXXX

Keywords: business communication, presentation, public speech, effective communication
  The article highlights characteristic features of forming a communicative competence in the process of teaching Business English at the Financial University under the Government of the Russian Federation. Special attention is given to preparation of presentations and organizing public speaking contests.

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8. A.V. Stasyuk, A.A. Kazantseva
Tver state agricultural Academy, Tver

FORMAL MODELS OF SPEECH ACTS’ IMPLEMENTATION WITH THE SENSE OF COMPLIMENT (on the example of the German and Russian languages)
ID 0421200038\XXXX

Keywords: utterance, compliment, speech act, structure, semantics
  The article focuses on the speech act with the compliment’s sense, which expresses praise, admiration, approval told by the sender to his companion. The sender’s purpose is the social and emotional speech influence on the recipient. The paper describes the formal models of compliment’s speech acts’ implementation in German and English languages.

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9. V.V. Malyshev
Tver Suvorov cadet school, Tver

SPECIAL ASPECTS OF EDUCATIONAL DISCOURSE WITH USING THE MODERN COMMUNICATIVE TECHNOLOGIES
ID 0421200038\XXXX

Keywords: educational discourse, modern communicative technologies, regulative, lesson, teacher, pupil, communication
  The article deals with the special aspects of educational discourse with using modern communicative technologies at certain stages of the training session.

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10. K.S. Raschupkina
Tver state University, Tver

THE BASIC COMPONENTS OF SELF-PRESENTATION STRATEGY IN EDUCATIONAL DISCOURSE
ID 0421200038\XXXX

Keywords: self-presentation strategy, educational discourse, impression management, «non-linguistic presentation», «professional presentation», «personal presentation», «online presentation»
  The article deals with the self-presentation strategy within educational type of discourse. It reveals the basic components of the given strategy on the basis of quantitative data and presents  the description of every element.

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  III. RESEARCH

11. S.V. Ionova
Volgograd state University, Volgograd

HISTORY, AXIOLOGICAL CONSTANTS AND RHETORIC OF THE CHILDREN PATRIOTIC MOVEMENT (adapted from the encyclopedic anthology of the Volgograd Young Pioneers)
ID 0421200038\XXXX

Keywords: axiological constants, child organization, discourse, rhetoric, slogan, symbolism
  The article represents a new source – the anthology of the Volgograd Young Pioneers, which includes factual information, texts of documents, letters and memories, posters, slogans, cadences and symbols. They recall the discourse, symbols, rhetoric and events of the Young Pioneer movement for the period of the 20th and 21 centuries. The issue is becoming more important in relation to the Russian Federation President’s decree on the creation of new children patriotic organizations. Taking into consideration the 90-year history of the Young Pioneer movement in Russia the encyclopedic anthology can assist in the research of children's patriotic movement from the standpoint of linguistics and linguoculturology.

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12. E.V. Malysheva
Tver state agricultural Academy, Tver

FRAME MAKING MECHANISM OF TACTILE ACTIONS IN DIALOGUE
ID 0421200038\XXXX

Keywords: touch, dialogue, social interaction, communication, tactile action, frame
  The article deals with the frame making mechanism of tactile action in dialogue. The author concludes that each complex interactive partner`s step in the context of inter-individual relations considers as the communicative replica which is the interactive unit of dialogue with the definitive illocutionary force.

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13. A.V. Rudakova, I.A. Sternin
Voronezh state University, Voronezh

ALGORITHM OF THE DESCRIPTION OF PSYCHOLINGUISTIC WORD MEANING
ID 0421200038\XXXX

Keywords: psycholinguistic meaning, model description of meaning, psycholinguistic experiment, semantics
  This paper proposes a psycholinguistic model of describing the meaning in psycholinguistic explanatory seme dictionary. It also describes the basic components of dictionary entry and suggests quantitative description of the seme structure of word meaning (brightness index, seme brightness index).

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14. L.A. Yushkova
 Udmurt state University, Izhevsk

VERBAL UNITS WITH PREPOSITIONAL PARTICLES IN THE GERMAN VOCABULARY: TO THE QUESTION ON THEY WORD-BUILDING STATUS AND SPECIFICITY
ID 0421200038\XXXX

Keywords: word-formation in German, verbal units, preverbal particles
  The article reviews different approaches in the German linguistic tradition to the problem of distinguishing between verbal units with preverbal elements, prefixal verbs, compound words and syntactical structures. The article addresses the question of what criteria can be successfully applied to determine the status of the preverbal particles and models they are involved in. Finally the article presents the results of a complex structural-semantic analysis of colloquial verbal units with the durch-component. This analysis reveals the word-formative specificity of German preverbal particls in general.

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15. E.G. Fedoseeva, E.V. Perevezentseva
Tver state agricultural Academy, Tver

LINGUAL MEANS OF EXPRESION ETIQUETTE FORM OF GREETING IN ENGLISH DIALOGUE
ID 0421200038\XXXX

Keywords: greeting, speech etiquette, etymology of greetings, use of greetings
  This article considers language means of expression of etiquette forms of greeting in the English dialogue, as well as questions of origin and spheres of their usage.

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  V. CHRONICLES

The representatives of the Tver linguistic school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of Russian Federation A. A. Romanov) took part in the VII International Crimean linguistic Congress "Language and World" (05 October - 08 October 2015), which took place in Yalta with the support of Russian humanitarian scientific Fund and the Crimean Republican Institute of postgraduate pedagogical education.

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  OUR AUTHORS

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