WORLD OF LINGUISTICS AND COMMUNICATION 2015,  5

Dear readers!

"World of linguistics and communication: electronic scientific journal" (ISSN 1999 – 8406; El № FS 77-50391; five-year impact factor RSCI 0,234) was organized at the beginning of 2005 on the base of the Department of theory of language and intercultural communication and the Institute of applied linguistics and mass communications at the Tver state agricultural Academy. The first issue of the journal was published in October of the same year . So, in October 2015, we celebrated our modest anniversary – 10 years since the release of the first issue of the journal.

10 YEARS: RESULTS AND PROSPECTS

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  CONTENT

   I. PUBLICATIONS

1. O.A. Ksenzenko
Moscow state University named after M. V. Lomonosov, Moscow

TRADITIONS AND INNOVATIONS IN HEURISTICS AND DIDACTICS OF PROFESSIONAL COMMUNICATION
ID 0421200038\XXXX

Keywords: integrated approach, methodological principles, subject framework, professional communication, stylistic variability, efficiency of communication
  Contemporary linguistic paradigm is under the process of dynamic changes. This contribution focuses on essential issues of linguistic methodology and didactics which arise due to these changes. The paper highlights the main tendencies in the development of innovative branches of linguistics, describes linguostylistic and pragmatic features of professional discourse, and outlines its typological characteristics. The research also considers systemic aspects of professional terminology and meta language.

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Reviewed. Recommended for publication

2. A.A. Romanov, L.A. Romanova, O.N. Morozova
Tver state agricultural Academy, Tver

MASS MEDIA INQUIRY AS THE PROCESSING METHOD OF SPIN-DOCTORING MANIPULATION (on the materials of the discussion of the inquiry on TV channel «Rain» 26.01.2014)
ID 0421200038\XXXX

Keywords: mass media inquiry, manipulation spin-doktoring new technology, meaning, mass media meaning, "deceitful" meaning, memetic meaning
  The article deals with the mechanism of mass media formation of memetic meanings, which are able to replicate copies of themselves and replicate them resonant in spin-doktoring information "stuffing" in mass media.

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Reviewed. Recommended for publication

3. E.S. Nikitina
The Institute of linguistics of the Russian Academy of Sciences, Moscow

TEXT AS THE MECHANISM OF CONVEY MEANINGS IN SOCIAL COMMUNICATIVE SPACE
ID 0421200038\XXXX

Keywords: text, sense, comprehension, communicative space, technology interpretations
  The feature of the proposed approach can be characterized as the dual concept of the text; sense, and comprehension in the communicative space build the model of sense text analysis. And then the problem can be defined as understanding the sense of the text in the communication process. The task of the specific description is to establish the productivity of this approach for applied research in the work with the text.

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4. Yu.Yu. Utkin
Tver Institute of retraining and advanced training of agroindustrial complex, Tver

SEMANTIC DEFAMATION: AUTHOR'S INTENT OR INCOMPETENCE
ID 0421200038\XXXX

Keywords: semantic defamation, author, the competence of the author, media text.
  The given work describes examples of semantic defamation which were found on the Information online media portal Rambler, the example header provides methods to mislead the reader by the author, qualified the author's attitude to the text information.

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5. I.V. Ponomaryova
Tver state university, Tver

POLITENESS PRINCIPLE INFRINGEMENT AS THE SIGN OF PSEUDOCOMMUNICATION (on the material of English dialogue speesh)
ID 0421200038\XXXX

Keywords: communications, pseudo communication, intention, interaction, politeness principle
  The article deals with the politeness principle infringements at the example of S. Beckett's, B. Show's, O. Wilde's plays. Situations that have pseudo communication character are described. Factors that testify about the politeness principle infringements are considered and classified.

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6. O.V. Novosyolova
Tver state agricultural Academy, Tver

MODELS OF COMMUNICATIVE FAIRNESS DISCOURSE-CONSTRUCT
ID 0421200038\XXXX

Keywords: discursive practice, category of communicative fairness, discourse-construct, communicative fair practices, social interaction
  The article deals with the communicative fair and communicative unfair discourses that have a special place in the interactive space of social communication because of their specific purposes and their complex semantic and pragmatic structure. Special attention is given to models of communicative fairness discourse-construct.

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  II.  RESEARCH

7. T.G. Logutenkova
Russian University of Economics named after G. V. Plekhanov (Moscow), Tver branch

“PROSPECTIVE” GRAMMAR OF CONTEMPORARY ENGLISH: TERMINOLOGY PROBLEMS
ID 0421200038\XXXX

Keywords: grammar of Contemporary English, prospective grammar, grammatical terms
  Taking into account all drastic changes occurred in the grammatical system of the English language in the course of its evolution the author introduces a new approach to grammatical studies of the Contemporary English. The approach of “prospective grammar” presupposes a number of due changes in grammatical terminology describing some new grammatical categories and grammatical characteristics relevant to grammar.

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8. A.A. Bogatyryov, A.V. Tikhomirova
Tver state university, Tver

CHOICE-BASED STYLISTICS IN ENGLISH FOR ACADEMIC PURPOSES WRITING COMPETENCY ACQUISITION
ID 0421200038\XXXX

Keywords: choice-based stylistics, academic discourse, academic writing, style, text construction, text processing, education, acceptability, textualization, strategy, lingua didactics, communicative competency, individuation, communicator
  The paper describes methodological principles of the choice-based text construction stylistics, meant to stipulate and sustain EAP educational program design, founded on choice-based learning alternative rhetorical strategies for effective AP text construction. There are some basic elements of the typology of alternative text construction styles pinpointed; the concepts of rhetoric strategies of textualization and de-textualization of meaning and content introduced.

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9. I.V. Utkina
Military Academy of air and space defense, Tver

SUBJECT NOMINALS OF LAUDATION IN RUSSIAN LANGUAGE (based on the analysis of the dictionary definitions)
ID 0421200038\XXXX

Keywords: meaning, semantic similarity, connotations, laudator, object of laudation
  The article analyses the meaning of words denoting the subject of laudation in Russian language, determined these words’ connotations and frequency of use, describes the lexical group including three subgroup.

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10. L.A. Romanova, L.M. Solovyova
Tver state agricultural Academy, Tver

LINGUISTIC MEANS OF EXPRESSION APOLOGY IN ENGLISH LANGUAGE
ID 0421200038\XXXX

Keywords: form of apology, degree of blame, interlocutor
  The article deals with features of expression of the different forms of apology in English language, the frequency of their usage and meaning of these phrases.

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11. A.Yu. Sokolova
Russian University of Economics named after G. V. Plekhanov (Moscow), Tver branch

ABOUT THE EXISTENCE OF THE ENGLISH PIDGIN
ID 0421200038\XXXX

Keywords: pidginization, creolization, the destruction of the grammatical structure of the language, literary tradition brake, pragmatic code
  This article deals with the question of whether English was subject to pidginization or not. It is not possible to give a definite answer to this question, but such a conclusion can be drawn from the study of historical evidence that reveals the necessary conditions for pidginization. Such conditions indeed took place in the history of the English language.

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  III. MATERIALS AND REPORTS

12. N.O. Rakhimova, L.V. Nikiforova
Tver state agricultural Academy, Tver
Tver state University, Tver

ECONOMICAL DISCOURSE IN TVER MASS MEDIA SPACE
ID 0421200038\XXXX

Keywords: mass media, Tver region, survey, respondent
  The article deals with the features of perception of information in the Tver region by the mass media. The author concludes that the current system of regional media in the Tver region needs to optimize its working.

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13. I.Yu. Cherepanova, T.I. Pitsenko
Tver state agricultural Academy, Tver
Tver state University, Tver

EMOGI AS THE ELEMENTS OF INTERNET COMMUNICATION
ID 0421200038\XXXX

Keywords: Emoji, communication, Internet, Internet language
  The article deals with Emoji as the elements of Internet communication. The authors conclude that today Emoji extend far the features of web communication and they penetrate all spheres of social and cultural life.

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14. E.V. Malysheva, A.A. Bynyov
Tver state agricultural Academy, Tver

INTERNET-COMMUNICATION AS THE INSTRUMENT OF FORMATION OF PUBLIC OPINION
ID 0421200038\XXXX

Keywords: information attack, cyber simulacra, internet space, information virus, social media, media
  The article discusses the ways of influence public consciousness in order to create public opinion using the electronic communication means.

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   IV. CHRONICLES

  29-30 October 2015 on the base of the Tver Institute of applied linguistics and mass communication and Department of language theory and intercultural communication of Tver state agricultural Academy was held a round table discussion "Codes of Discourse in the communicative space", dedicated to the 10th anniversary of the electronic scientific journal "World of linguistics and communication" (ISSN 1999 – 8406; El № FS 77-50391; available at: http://www.tverlingua.ru/).

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OUR AUTHORS

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