WORLD OF LINGUISTICS AND COMMUNICATION 2017, 4
CONTENT
I.
PUBLICATIONS
1.
A.A. Romanov, L.A. Romanova, O.N. Morozova
Tver State Agricultural Academy, Tver
Tver State University, Tver
FUNCTIONAL SPECIFICITY OF THE "FAN SHIFT" OF THE WINDOW
OF DISCOURSE IN THE INFORMATIVE AND CONSCIENTAL CAMPAIGN
The second article: About the role and significance of mental representations in
the consecutive type of informative impact of the material injections "Panamagate"
ID: 0421200038\XXXX
Key words: "virus" information, informative
attack, communicative and media technology of "fan shift", consciental impact,
consciental campaign, mental representation, "window of discourse", pattern,
spin-doctoring technology, technology of informative impact
The article analyzes the mechanism of dissemination in the informative space of
sensational materials aimed at undermining the reputational capital of
statesmen, politicians, movie stars and sports. Communicative methods of
effective protection and reflection from "viral" information attacks are
disclosed. A regulating scheme-model for programming the distribution and
formation of a discursive and thematic content of the materials of consecutive
campaign "Panamagate" is described.
more details...
Reviewed. Recommended for publication
Citation: Romanov A.A., Romanova L.A., Morozova O.N. Functional specificity of the "fan shift" of the window of discourse in the informative and consciental campaign. The second article: About the role and significance of mental representations in the consecutive type of informative impact of the material injections "Panamagate" // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 1–66. Access mode: www.tverlingua.ru
2. Ì.V. Bokhieva, I.Zh. Stepanova
Institute of Philology and Mass communications of Buryat State University,
Ulan-Ude
PRAGMATIC FUNCTION OF LEXICAL ITEMS IN LITERARY TEXT
ID: 0421200038\XXXX
Key words: word pragmatic function, word
meaning pragmatic component, connotation, evaluative vocabulary, communicative
intention, speech situation, speech situation components, speech act
The
article considers the problems of pragmatic aspect of word lexical meaning in
the context of literary text. The author concludes that implementation of word
pragmatic meaning depends on different connotations which are cultural and
historical context of this unit existing. These connotations form pragmatic
functions in characters’ speech which are referred to making contact with
message addressee by defining us/them, speaker’s social portrait
characteristics, expressing his/her communicative intentions, invitation for
readers to the dialogue with the author. Pragmatic potential of word is revealed
in the speech of characters of literary text, but also in author’s text where
different communicative intentions of author are implemented.
more details...
Reviewed. Recommended for publication
Citation:
Bokhieva M.V.,
Stepanova I.Zh. Pragmatic function of lexical items in literary text // World of
linguistics and communication: electronic scientific journal. 2017. ¹ 4. P.
67–77. Access mode: www.tverlingua.ru
3. V.Ò. Malygin
Vladimir branch of Financial University under the Government of the Russian
Federation, Vladimir
ABOUT THE POSSIBILITIES OF TRANSLATING POETIC
DISCOURSE
ID: 0421200038\XXXX
Key words: translation, poetic discourse, model, transformations
The article deals with the possibilities of poetic discourse. The author
concludes that the poetic model of the world is built by the author in such a
way that the reader has the opportunity of his multiple interpretation.
more details...
Reviewed. Recommended for publication
Citation: Malygin V.T. About the possibilities of
translating poetic discourse // World of linguistics and communication:
electronic scientific journal. 2017. ¹ 4. P. 78–87. Access mode:
www.tverlingua.ru
II. MATERIALS AND REPORTS
4. N.L. Kolchikova, L.I. Chebodaeva
Khakass State University named after N.F. Katanov, Abakan
THE PECULIARITIES OF THE ORIGIN AND DEVELOPMENT OF
THE LANGUAGE CONSCIENCE OF THE KHAKASS PEOPLE
ID: 0421200038\XXXX
Key words: association, bilinguism,
ethnoculture, language personality, language map of the world
Òhe article deals with the analysis of the bilingual learners' language
conscience. It is believed that the tyniest archetypes of the national
conscience are the types of imaginary associations – the mechanisms of the most
intimate, subconscious imaginary reactions. They contain the generic memory of
the ethnos driven to reflex and are generated by the conditions of life –
nature, everyday life, work, morals and value conceptions that have developed
over many centuries. We studied the associative foundation of the national
specific vocabulary of the native and Russian languages of the Khakass learners
to identify ethnocultural differences of perception of ethno-cultural
vocabulary. Such an experiment helps to indentify the originality of the
bilingual students' associations, the extent of their introduction to both
cultures, native and Russian, and contributes to the development of their
associative foundation. Comparing the associative structures of the equivalent
words-stimuli, one can see the similarities and differences of associations that
arise from the bilingual Khakass learners and to point out specific features of
the structures of the associative fields of the Khakass and Russian learners.
more details...
Reviewed. Recommended for publication
Citation: Kolchikova N.P., Chebodaeva L.I. The
Peculiarities of the origin and development of the language conscience of the
Khakass people // World of linguistics and communication: electronic scientific
journal. 2017. ¹ 4. P. 88–103. Access mode: www.tverlingua.ru
5. À.V. Bystrykh, Ò.V. Kashko
Voronezh State University, Voronezh
Voronezh State Fire Safety Institute of Ministry of Emergency Situations,
Voronezh
BLURB: LITERARY CRITICISM OR ADVERTISEMENT?
ID: 0421200038\XXXX
Key words: blurb, literary critique,
advertising, discourse genre, discourse analysis
A corpus of blurbs was subjected to discourse analysis in order to investigate
the discourse nature of this prevalent yet poorly researched text type. The
paper suggests that the “critique” part of a blurb (as opposed to its “narrative
part”) embodies the fusion of two discourse genres: literary critique and
advertising. The empirically validated findings are obtained on various levels
of discourse analysis ranging from the study of the macro-level composition
structure of a blurb and its overlapping text modes to its speech act functions
and the morphological features of finite verb forms.
more details...
Reviewed. Recommended for publication
Citation: Bystrykh A.V., Kashko T.V. Blurb: literary
criticism or advertisement? // World of linguistics and communication: electronic
scientific journal. 2017. ¹ 4. P. 104–119. Access mode:
www.tverlingua.ru
6. I.Yu. Kukhno
Samara branch of Moscow City Pedagogical University, Samara
ON THE REASONS FOR THE "DEFINITION OF TERMS AND CONCEPTS
OF ETHNOLOGY": RECEPTION L.N. GUMILEV
ID: 0421200038\XXXX
Key words: metalanguage, author's term, a
dictionary of concepts and terms, a linguistic personality, L.N. Gumilev, the
theory of ethnogenesis
The paper considers the reasons that motivated the author of the concept of
ethnology. Gumilyov form a dictionary of terms and concepts of the original
theory. The background of the appearance of the dictionary, extralinguistic
discourse of the author's hypothesis creation is explained. Factual materials
explaining the need to create a dictionary of the scientist are presented. The
principle of forming the internal form of the word and the derivation of the
term is explained. The experience of studying cognitive processes in the
language associated with the realization of the human factor is described. The
question is raised about the basic components of knowledge of cognitive thought
processes and the mechanisms of reflection in terminological units, about the
mentality and the terminological picture of the world. The novelty of the
research is that the anthropocentric and cognitive-communicative approaches make
it possible to trace the process of the formation of the linguistic
consciousness of the individual. A detailed discussion of controversial issues
related to the perception of the metalanguage LN. Gumilev, attention is paid to
the analysis of the situation of "clipping" publications. Creation of the
author's dictionary Gumilev is of interest from the point of view of the theory
of terminology.
more details...
Reviewed. Recommended for publication
Citation: Kukhno I.Yu. On the reasons for the "definition
of terms and concepts of ethnology": reception L.N. Gumilev // World of
linguistics and communication: electronic scientific journal. 2017. ¹ 4. P.
120–129. Access mode:
www.tverlingua.ru
7. Yu.Yu. Utkin
Tver Institute of retraining and advanced training of agroindustrial complex,
Tver
THE PROBLEM OF DETERMINING THE AUTHORSHIP OF
THE TEXT IN THE MEDIA
ID: 0421200038\XXXX
Key words: author of the text, addressee
text, the transmission of information by means of text
The article considers the problem of determining the author of text, media,
shapes the definition of its orientation to the recipient, the mechanisms of
action by means of the text and the dissemination of information through the
media texts.
more details...
Reviewed. Recommended for publication
Citation: Utkin U.U. The problem of determining the
authorship of the text in the medià // World of linguistics and communication:
electronic scientific journal. 2017. ¹ 4. P. 130–137. Access mode:
www.tverlingua.ru
III.
RESEARCH
8. V.I. Shahovsky, P.S. Volkova
Volgograd State Social-Pedagogical University, Volgograd
Kuban State Agrarian University after I.T. Trubilina, Krasnodar
EMOTIVENESS AS A PRINCIPLE OF COGNITIVE AND
SENSEMAKING ACTIVITIES OF CONSCIOUSNESS
ID: 0421200038\XXXX
Key words: verbality, non-verbality,
individual conceptual framework, actual and virtual emotives, lie,
interpretation, reinterpretation
The purpose of this article is to analyze the linguistic consciousness of a
native speaker represented at the level of the unity of verbal and non-verbal in
the collective and individual consciousness. On the one hand, this unity is seen
due to the mechanical integrity of the processes of accumulation and information
processing, realized by self-organization of individual conceptual system. This
refers to the cognitive activity of consciousness, in which non-verbal elements
of the verbal system are interpreted based on actual emotives, functioning at
the level of the external signs of the speech stream. On the other hand, this
unity is the result of the organization of the individual conceptual system. It
is about sense making activities of consciousness as the experience of the
reinterpretation, carried out in reliance on virtual emotives, functioning at
the level of inner speech. The article argues the following thesis: in both the
first and in the second case it is emotiveness which acts as a "trigger" of
cognitive and sense making activities of consciousness, acting as a
methodological framework for dialogue of consciousnesses.
more details...
Reviewed. Recommended for publication
Citation: Shahovsky V.I., Volkova P.S. Emotiveness as a
principle of cognitive and sensemaking activities of consciousness // World of
linguistics and communication: electronic scientific journal. 2017. ¹ 4. P.
138–163. Access mode: www.tverlingua.ru
9. E.V. Malysheva
Tver State Agricultural Academy, Tver
BODY LANGUAGE IN THE COMMUNICATIVE SPACE:
PHENOMENON OF TOUCH (Part II)
ID: 0421200038\XXXX
Key words: touch, communication, dialogue,
nonverbal units, social interaction
The article deals with the phenomenon of touch, analyzes different researches
related to the study and classification of touch. The author concludes that the
phenomenon of touch has not been subjected to detailed research as an
independent component of the nonverbal system of dialogue communication. Today
there are unresolved questions concerning the use of nonverbal means not just as
elements of communication namely such signs / components that not only include
speech and act as a single complex with a verbal interaction system but also
carry themselves additional functions.
more details...
Reviewed. Recommended for publication
Citation: Malysheva E.V. Body language in the
communicative space: phenomenon of touch (Part II) // World of linguistics and
communication: electronic scientific journal. 2017. ¹ 4. P. 164–182. Access mode:
www.tverlingua.ru
10. Ng.Ch. Hiep
Voronezh State University, Voronezh (Viet Nam)
ÑONFLICT-GENERATING QUESTION-ANSWER UNITS IN
BUSINESS INTERVIEWS IN VIETNAMESE, RUSSIAN AND AMERICAN CULTURES
ID: 0421200038\XXXX
Key words: question-answer units, conflict,
conflicting situation, business interview
The article deals with the analysis of conflicting question-answer units in
business interviews in Russian, American and Vietnamese cultures. The strategies
and tactics used by journalists and the interviewees to create or avoid the
conflict situation are identified. The characteristics of question-answer units
in business communication of different cultures are presented.
more details...
Reviewed. Recommended for publication
Citation: Hiep Ng.Ch. Ñonflict-generating question-answer
units in business interviews in Vietnamese, Russian and American cultures //
World of linguistics and communication: electronic scientific journal. 2017. ¹
4. P. 183–199. Access mode: www.tverlingua.ru
11. Ju.V. Slozhenikina, I.Yu. Kukhno
Samara branch of Moscow City Pedagogical University, Samara
THE IDEOGRAPHIC ORGANIZATION OF THE TERMINOLOGY OF
ETHNOGENESIS GUMILEV
ID: 0421200038\XXXX
Key words: semantics, author's term,
termosystem, ideographic approach, lexico-semantic group
The paper pays attention to the processes of forming the internal form of the
word and generating the author's term. The issue related to the manifestation of
the author's hypothesis of ethnology in the dictionary of terms and concepts of
the original theory is considered. The system-structural classification of terms
and concepts of ethnology is presented. Gumilev, where the semantic
possibilities of the term are demonstrated. The author suggests an ideographic
method for describing terms and concepts of ethnology, which makes it possible
to trace the property of the lexeme to reflect the semantic space enclosed in
the sign, by means of an exact choice of the concept; See the process of the
formation of the linguistic consciousness of the individual. It is proved that
L.N. Gumilev made an invaluable contribution to the development of the language
of science. Creation of the author's dictionary Gumilev is of interest in
language discourse.
more details...
Reviewed. Recommended for publication
Citation: Slozhenikina Ju.V., Kukhno I.Yu. The ideographic
organization of the terminology of ethnogenesis Gumilev // World of linguistics
and communication: electronic scientific journal. 2017. ¹ 4. P. 200–219. Access
mode: www.tverlingua.ru
12. À.À. Bynyov
Tver State University, Tver
DETERMINATION OF INTERNET MEMES’ INFORMATION
IMPACT PARAMETERS: THE EXPERIMENTAL RESEARCH
ID: 0421200038\XXXX
Key words: communication, media space,
consciousness, meme, frame
The article presents the results of experimental research on the parameters of
the information impact and the depth of its intensity. The research was
conducted on the material of the internet memes.
more details...
Reviewed. Recommended for publication
Citation: Bynyov A.A. Determination of internet memes’
information impact parameters: the experimental research // World of linguistics
and communication: electronic scientific journal. 2017. ¹ 4. P. 220–237. Access
mode: www.tverlingua.ru
IV. REVIEWS
In the current issue of the journal "World of linguistics and communication" we publish the review of PhD in Philology, docent O.V. Novoselova "Discursive portrait of the Duma liberal: The experience of the historical-linguistic-political description of journalistic materials and stenographic reports of the meetings of the State Duma of Russia. – Tver: Institute of Applied Linguistics and Mass Communications TSAA, 2017. – 202 p."
Citation: Novoselova O.V. “Discursive portrait of the Duma liberal: The experience of the historical-linguistic-political description of journalistic materials and stenographic reports of the meetings of the State Duma of Russia. – Tver: Institute of Applied Linguistics and Mass Communications TSAA, 2017. – 202 p.” // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. Ñ. 238–247. Access mode: www.tverlingua.ru
OUR AUTHORS
Bokhieva Marina Victorovna |