WORLD OF LINGUISTICS AND COMMUNICATION 2017,  4


  CONTENT


  I. PUBLICATIONS

1. A.A. Romanov, L.A. Romanova, O.N. Morozova
Tver State Agricultural Academy, Tver
Tver State University, Tver

FUNCTIONAL SPECIFICITY OF THE "FAN SHIFT" OF THE WINDOW OF DISCOURSE IN THE INFORMATIVE AND CONSCIENTAL CAMPAIGN
The second article: About the role and significance of mental representations in the consecutive type of informative impact of the material injections "Panamagate"
ID: 0421200038\XXXX


Key words: "virus" information, informative attack, communicative and media technology of "fan shift", consciental impact, consciental campaign, mental representation, "window of discourse", pattern, spin-doctoring technology, technology of informative impact

  The article analyzes the mechanism of dissemination in the informative space of sensational materials aimed at undermining the reputational capital of statesmen, politicians, movie stars and sports. Communicative methods of effective protection and reflection from "viral" information attacks are disclosed. A regulating scheme-model for programming the distribution and formation of a discursive and thematic content of the materials of consecutive campaign "Panamagate" is described.

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Reviewed. Recommended for publication

Citation: Romanov A.A., Romanova L.A., Morozova O.N. Functional specificity of the "fan shift" of the window of discourse in the informative and consciental campaign. The second article: About the role and significance of mental representations in the consecutive type of informative impact of the material injections "Panamagate" // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 1–66. Access mode: www.tverlingua.ru


2. Ì.V. Bokhieva, I.Zh. Stepanova
Institute of Philology and Mass communications of Buryat State University, Ulan-Ude

PRAGMATIC FUNCTION OF LEXICAL ITEMS IN LITERARY TEXT
ID: 0421200038\XXXX

Key words: word pragmatic function, word meaning pragmatic component, connotation, evaluative vocabulary, communicative intention, speech situation, speech situation components, speech act

  The article considers the problems of pragmatic aspect of word lexical meaning in the context of literary text. The author concludes that implementation of word pragmatic meaning depends on different connotations which are cultural and historical context of this unit existing. These connotations form pragmatic functions in characters’ speech which are referred to making contact with message addressee by defining us/them, speaker’s social portrait characteristics, expressing his/her communicative intentions, invitation for readers to the dialogue with the author. Pragmatic potential of word is revealed in the speech of characters of literary text, but also in author’s text where different communicative intentions of author are implemented.

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Reviewed. Recommended for publication

  Citation:

Bokhieva M.V., Stepanova I.Zh. Pragmatic function of lexical items in literary text // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 67–77. Access mode: www.tverlingua.ru
 


3. V.Ò. Malygin
Vladimir branch of Financial University under the Government of the Russian Federation, Vladimir

ABOUT THE POSSIBILITIES OF TRANSLATING POETIC DISCOURSE
ID: 0421200038\XXXX

Key words: translation, poetic discourse, model, transformations

  The article deals with the possibilities of poetic discourse. The author concludes that the poetic model of the world is built by the author in such a way that the reader has the opportunity of his multiple interpretation.

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Reviewed. Recommended for publication

  Citation: Malygin V.T. About the possibilities of translating poetic discourse // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 78–87. Access mode: www.tverlingua.ru


  II. MATERIALS AND REPORTS

4. N.L. Kolchikova, L.I. Chebodaeva
Khakass State University named after N.F. Katanov, Abakan

THE PECULIARITIES OF THE ORIGIN AND DEVELOPMENT OF THE LANGUAGE CONSCIENCE OF THE KHAKASS PEOPLE
ID: 0421200038\XXXX

Key words: association, bilinguism, ethnoculture, language personality, language map of the world

  Òhe article deals with the analysis of the bilingual learners' language conscience. It is believed that the tyniest archetypes of the national conscience are the types of imaginary associations – the mechanisms of the most intimate, subconscious imaginary reactions. They contain the generic memory of the ethnos driven to reflex and are generated by the conditions of life – nature, everyday life, work, morals and value conceptions that have developed over many centuries. We studied the associative foundation of the national specific vocabulary of the native and Russian languages of the Khakass learners to identify ethnocultural differences of perception of ethno-cultural vocabulary. Such an experiment helps to indentify the originality of the bilingual students' associations, the extent of their introduction to both cultures, native and Russian, and contributes to the development of their associative foundation. Comparing the associative structures of the equivalent words-stimuli, one can see the similarities and differences of associations that arise from the bilingual Khakass learners and to point out specific features of the structures of the associative fields of the Khakass and Russian learners.

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Reviewed. Recommended for publication

  Citation: Kolchikova N.P., Chebodaeva L.I. The Peculiarities of the origin and development of the language conscience of the Khakass people // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 88–103. Access mode: www.tverlingua.ru


5. À.V. Bystrykh, Ò.V. Kashko
Voronezh State University, Voronezh
Voronezh State Fire Safety Institute of Ministry of Emergency Situations, Voronezh

BLURB: LITERARY CRITICISM OR ADVERTISEMENT?
ID: 0421200038\XXXX

Key words: blurb, literary critique, advertising, discourse genre, discourse analysis

  A corpus of blurbs was subjected to discourse analysis in order to investigate the discourse nature of this prevalent yet poorly researched text type. The paper suggests that the “critique” part of a blurb (as opposed to its “narrative part”) embodies the fusion of two discourse genres: literary critique and advertising. The empirically validated findings are obtained on various levels of discourse analysis ranging from the study of the macro-level composition structure of a blurb and its overlapping text modes to its speech act functions and the morphological features of finite verb forms.

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Reviewed. Recommended for publication

  Citation: Bystrykh A.V., Kashko T.V. Blurb: literary criticism or advertisement? // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 104–119. Access mode: www.tverlingua.ru


6. I.Yu. Kukhno
Samara branch of Moscow City Pedagogical University, Samara

ON THE REASONS FOR THE "DEFINITION OF TERMS AND CONCEPTS OF ETHNOLOGY": RECEPTION L.N. GUMILEV
ID: 0421200038\XXXX

Key words: metalanguage, author's term, a dictionary of concepts and terms, a linguistic personality, L.N. Gumilev, the theory of ethnogenesis

  The paper considers the reasons that motivated the author of the concept of ethnology. Gumilyov form a dictionary of terms and concepts of the original theory. The background of the appearance of the dictionary, extralinguistic discourse of the author's hypothesis creation is explained. Factual materials explaining the need to create a dictionary of the scientist are presented. The principle of forming the internal form of the word and the derivation of the term is explained. The experience of studying cognitive processes in the language associated with the realization of the human factor is described. The question is raised about the basic components of knowledge of cognitive thought processes and the mechanisms of reflection in terminological units, about the mentality and the terminological picture of the world. The novelty of the research is that the anthropocentric and cognitive-communicative approaches make it possible to trace the process of the formation of the linguistic consciousness of the individual. A detailed discussion of controversial issues related to the perception of the metalanguage LN. Gumilev, attention is paid to the analysis of the situation of "clipping" publications. Creation of the author's dictionary Gumilev is of interest from the point of view of the theory of terminology.

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Reviewed. Recommended for publication

  Citation: Kukhno I.Yu. On the reasons for the "definition of terms and concepts of ethnology": reception L.N. Gumilev // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 120–129. Access mode: www.tverlingua.ru


7. Yu.Yu. Utkin
Tver Institute of retraining and advanced training of agroindustrial complex, Tver

THE PROBLEM OF DETERMINING THE AUTHORSHIP OF THE TEXT IN THE MEDIA
ID: 0421200038\XXXX

Key words: author of the text, addressee text, the transmission of information by means of text

  The article considers the problem of determining the author of text, media, shapes the definition of its orientation to the recipient, the mechanisms of action by means of the text and the dissemination of information through the media texts.


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Reviewed. Recommended for publication

  Citation: Utkin U.U. The problem of determining the authorship of the text in the medià // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 130–137. Access mode: www.tverlingua.ru


  III. RESEARCH

8. V.I. Shahovsky, P.S. Volkova
Volgograd State Social-Pedagogical University, Volgograd
Kuban State Agrarian University after I.T. Trubilina, Krasnodar

EMOTIVENESS AS A PRINCIPLE OF COGNITIVE AND SENSEMAKING ACTIVITIES OF CONSCIOUSNESS
ID: 0421200038\XXXX

Key words: verbality, non-verbality, individual conceptual framework, actual and virtual emotives, lie, interpretation, reinterpretation

  The purpose of this article is to analyze the linguistic consciousness of a native speaker represented at the level of the unity of verbal and non-verbal in the collective and individual consciousness. On the one hand, this unity is seen due to the mechanical integrity of the processes of accumulation and information processing, realized by self-organization of individual conceptual system. This refers to the cognitive activity of consciousness, in which non-verbal elements of the verbal system are interpreted based on actual emotives, functioning at the level of the external signs of the speech stream. On the other hand, this unity is the result of the organization of the individual conceptual system. It is about sense making activities of consciousness as the experience of the reinterpretation, carried out in reliance on virtual emotives, functioning at the level of inner speech. The article argues the following thesis: in both the first and in the second case it is emotiveness which acts as a "trigger" of cognitive and sense making activities of consciousness, acting as a methodological framework for dialogue of consciousnesses.

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Reviewed. Recommended for publication

  Citation: Shahovsky V.I., Volkova P.S. Emotiveness as a principle of cognitive and sensemaking activities of consciousness // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 138–163. Access mode: www.tverlingua.ru


9. E.V. Malysheva
Tver State Agricultural Academy, Tver

BODY LANGUAGE IN THE COMMUNICATIVE SPACE: PHENOMENON OF TOUCH (Part II)
ID: 0421200038\XXXX

Key words: touch, communication, dialogue, nonverbal units, social interaction

  The article deals with the phenomenon of touch, analyzes different researches related to the study and classification of touch. The author concludes that the phenomenon of touch has not been subjected to detailed research as an independent component of the nonverbal system of dialogue communication. Today there are unresolved questions concerning the use of nonverbal means not just as elements of communication namely such signs / components that not only include speech and act as a single complex with a verbal interaction system but also carry themselves additional functions.

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Reviewed. Recommended for publication

  Citation: Malysheva E.V. Body language in the communicative space: phenomenon of touch (Part II) // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 164–182. Access mode: www.tverlingua.ru


10. Ng.Ch. Hiep
Voronezh State University, Voronezh (Viet Nam)

ÑONFLICT-GENERATING QUESTION-ANSWER UNITS IN BUSINESS INTERVIEWS IN VIETNAMESE, RUSSIAN AND AMERICAN CULTURES
ID: 0421200038\XXXX

Key words: question-answer units, conflict, conflicting situation, business interview

  The article deals with the analysis of conflicting question-answer units in business interviews in Russian, American and Vietnamese cultures. The strategies and tactics used by journalists and the interviewees to create or avoid the conflict situation are identified. The characteristics of question-answer units in business communication of different cultures are presented.

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Reviewed. Recommended for publication

  Citation: Hiep Ng.Ch. Ñonflict-generating question-answer units in business interviews in Vietnamese, Russian and American cultures // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 183–199. Access mode: www.tverlingua.ru


11. Ju.V. Slozhenikina, I.Yu. Kukhno
Samara branch of Moscow City Pedagogical University, Samara

THE IDEOGRAPHIC ORGANIZATION OF THE TERMINOLOGY OF ETHNOGENESIS GUMILEV
ID: 0421200038\XXXX

Key words: semantics, author's term, termosystem, ideographic approach, lexico-semantic group

  The paper pays attention to the processes of forming the internal form of the word and generating the author's term. The issue related to the manifestation of the author's hypothesis of ethnology in the dictionary of terms and concepts of the original theory is considered. The system-structural classification of terms and concepts of ethnology is presented. Gumilev, where the semantic possibilities of the term are demonstrated. The author suggests an ideographic method for describing terms and concepts of ethnology, which makes it possible to trace the property of the lexeme to reflect the semantic space enclosed in the sign, by means of an exact choice of the concept; See the process of the formation of the linguistic consciousness of the individual. It is proved that L.N. Gumilev made an invaluable contribution to the development of the language of science. Creation of the author's dictionary Gumilev is of interest in language discourse.

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Reviewed. Recommended for publication

  Citation: Slozhenikina Ju.V., Kukhno I.Yu. The ideographic organization of the terminology of ethnogenesis Gumilev // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 200–219. Access mode: www.tverlingua.ru


12. À.À. Bynyov
Tver State University, Tver

DETERMINATION OF INTERNET MEMES’ INFORMATION IMPACT PARAMETERS: THE EXPERIMENTAL RESEARCH
ID: 0421200038\XXXX

Key words: communication, media space, consciousness, meme, frame

  The article presents the results of experimental research on the parameters of the information impact and the depth of its intensity. The research was conducted on the material of the internet memes.

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Reviewed. Recommended for publication

  Citation: Bynyov A.A. Determination of internet memes’ information impact parameters: the experimental research // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. 220–237. Access mode: www.tverlingua.ru


  IV. REVIEWS

In the current issue of the journal "World of linguistics and communication" we publish the review of PhD in Philology, docent O.V. Novoselova "Discursive portrait of the Duma liberal: The experience of the historical-linguistic-political description of journalistic materials and stenographic reports of the meetings of the State Duma of Russia. – Tver: Institute of Applied Linguistics and Mass Communications TSAA, 2017. – 202 p."

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  Citation: Novoselova O.V. “Discursive portrait of the Duma liberal: The experience of the historical-linguistic-political description of journalistic materials and stenographic reports of the meetings of the State Duma of Russia. – Tver: Institute of Applied Linguistics and Mass Communications TSAA, 2017. – 202 p.” // World of linguistics and communication: electronic scientific journal. 2017. ¹ 4. P. Ñ. 238–247. Access mode: www.tverlingua.ru


  OUR AUTHORS

Bokhieva Marina Victorovna
Bynyov Aleksandr Aleksandrovich
Bystrykh Andrei Vladimirovich
Chebotaeva Larisa Ilinichna
Hiep Nguen Chi
Kashko Tatiana Vasilievna
Kolchikova Natalya Lavrentievna
Kukhno Irina Yurievna
Malygin Victor Trofimovich
Malysheva Ekaterina Valerievna
Morozova Oksana Nikolaevna
Novoselova Olga Vladimirovna
Romanov Aleksey Arkadievich
Romanova Larisa Alekseevna
Shahovsky Victor Ivanovich
Slozhenikina Julia Vladimirovna
Stepanova Irina Zhamsaranovna
Utkin Yury Yurievych
Volkova Polina Stanislavovna

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