WORLD OF LINGUISTICS AND COMMUNICATION, 2020 3

CONTENT


  I. PUBLICATIONS

 

1.  A.A. Nistratov, E.S. Oshchepkova, E.F. Tarasov
Moscow State University named after M.V. Lomonosov, Moscow
Institute of Linguistics of Russian Academy of Sciences, Moscow


THE PHENOMENOLOGY OF SPEECH MESSAGES RECEPTION
ID:  0421200038\0020

Key words: brain cortical mapping, representation model, sense perception phenomenology, images of consciousness, semantic differential, psychosemantic experiment

  The article analyses the sense perception of language units in the speech chain, which is used to form a research object for mapping human brain areas associated with language information processing. The theory of this object was based on a representation model as an image of a real polymodal object. The subject of cognition always sees this object in the environment of other objects, which excludes this object monadic existence. A language sign functioning in the sense perception is a phenomenologically complex process 1) sensory perception of sound and visual substance of verbal sign body resulting in 2) image of this substance, recalling from the memory 3) the image of reminiscence associated the image of these substance and 4) reflecting the object of reality designated by the word i.e. the verbal sign substance associated with the image of a real object. The sense perception model was verified with a psychosemantic experiment involving an experimental perception of three series of semantic and expressive stylistic synonyms, where each synonym was represented in the verbal quasi-natural environment and in a synonym series context.

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Citation: Nistratov A.A., Oshchepkova E.S., Polikarpov D.M. The phenomenology of speech messages reception [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 122. Access mode: www.tverlingua.ru


2. A.A. Romanov, L.A. Romanova
Tver State Agricultural Academy, Tver
Tver State University, Tver

REGULATIVE PRAGMATOGRAM OF COMMUNICATIVE-DISCOURSIVE CONSRUCT "POLITICAL RAP BATTLE"
ID: 0421200038\0021

Key words: agonal political discourse, hybrid electoral technologies, discoursive (speech) practice, discourse opposition, discourse eristics, communicative construct, pragmatogram, pre-election political eristics, pre-election communication, regulative action, rap battle, strategy, thematic space

The article deals with the process of forming an tactical-strategic organization of thematic space of the typical communicative-discoursive construct "political rap battle". The constitutive rules for the implementation and speech parameters and properties of the eristic set of discoursive means (speech, discoursive practices or manifestations) are determined. They participate in the implementation of tactical-strategic regulation of influencing potential on participants of confrontation and on mass audience-addressee. The mechanism of pragmatogrammatic recording (protocol) of the process of formation (accumulation) of illocutionary dominant of political rap discourse reflecting the level of eristic opposition of its participants is presented.


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  Citation: Romanov A.A., Romanova L.A. Regulative pragmatogram of communicative-discoursive construct political rap battle [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 2398. Access mode: www.tverlingua.ru


3. O.A. Dmitrieva, D.Yu. Gulinov
Volgograd State Socio-pedagogical University, Volgograd

LETTERS OF HAPPINESS AS A SYSTEM-FORMING SIGN OF LINGUOCULTURAL TYPE SCAMMER
ID:  0421200038\0022

Key words: scammer, values, manipulation, strategies, figuratively perceptual characteristics, fraud

  The article discusses the system-forming signs of the linguocultural type scammer. The authors conclude that scammers value dominant is fraud, including marriage scams. This determines the figuratively perceptual characteristics of the scammer and a set of communicative strategies: presentational, manipulative and the strategy of trustworthiness.

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  Citation: Dmitrieva O.A., Gulinov D.Yu. Letters of happiness as a system-forming sign of linguocultural type scammer [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 99113. Access mode: www.tverlingua.ru


 

  II. MATERIALS AND REPORTS

4. N.A. Slobozhanina, M.A. Kulinich
Samara University, Samara
Samara State University of Social Sciences and Education, Samara

SOCIOLINGUISTIC CHARACTERISTICS OF ANGLO-AMERICAN BORROWINGS IN THE FRENCH LANGUAGE OF QUEBEC
ID:  0421200038\0023

Key words: Anglo-American borrowings, sociolinguistics, linguistic and cultural characteristics, linguistic situation

The article deals with specific language situation of Quebec which is reflected in Anglo-American borrowings. The aim of this work is to analyze the socio- and linguocultural characteristics of this process. The desire to preserve the identity of their language and culture in spite of Anglo-American borrowings characterizes the socio-linguistic and cultural situation of Quebec.

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  Citation: Slobozhanina N.A., Kulinich M.A. Sociolinguistic characteristics of Anglo-American borrowings in the French language of Quebec [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 114130. Access mode: www.tverlingua.ru


5. G.G. Yakovleva
Chuvash State University named after I.N. Ulyanov, Cheboksary

COMMUNICATIVE CORRELATION OF POLITENESS IN THE CHUVASH
ID:  0421200038\0024

Key words: politeness, dialogue, functioning, ethnocultural peculiarity, Chuvash language speaker

The article describes polite speech formulas in Chuvash language. The author examines national and cultural features of their functioning in various communicative situations.

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  Citation: Yakovleva G.G. Communicative correlation of politeness in the Chuvash [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 131-143. Access mode: www.tverlingua.ru


6. N.I. Mironova
Moscow State University named after M.V. Lomonosov, Moscow

FEATURES OF THE PSYCHOLOGICAL IMPACT ON THE ADDRESSEE IN ANNOUNCEMENT OF NATIVE ADVERTISING
ID:  0421200038\0025

Key words: sychological impact, manipulative discourse, deception tactics, hidden (native) advertising, advertising announcement, linguistic features of manipulation

The article examines the manifestation ways of the psychological impact on the consumer of advertising in the announcements of hidden (native) Health advertising posted on the Internet. The main psychological methods of influencing the addressee in the announcement are intimidation with the threat of punishment and various methods of luring: offering the simplest problem solution, promising a bonus; generating strong emotions from the consumer of advertising; creating an emotional stress situation by limiting the time for decision making; link to authorities; an indication of the speed and effectiveness of the proposed mean; imposing on the consumer of advertising the desired assessment of its content. Linguistic means of manipulative psychological influence on the addressee are analyzed.


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  Citation: Mironova N.I. Features of the psychological impact on the addressee in announcement of native advertising [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 144159. Access mode: www.tverlingua.ru


7. G. Bai
P.R. China

CULTURAL PRESUPPOSITION IN THE ADVERTISING TEXTS IN RUSSIAN AND CHINESE
ID:  0421200038\0026

Key words: advertising, advertising text, presupposition, cultural presupposition, national images and stereotypes

The article discusses the role of culturological presupposition in advertising texts in Russian and Chinese. The author comes to the conclusion that taking into account the cultural presupposition increases the effectiveness of the advertising text.


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  Citation: Bai G. Cultural presupposition in the advertising texts in Russian and Chinese [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 160169. Access mode: www.tverlingua.ru


 

  III. RESEARCH

8. E.V. Malysheva, A.L. Pogrebisskaya, L.V. Reznikova
Tver State University, Tver
Tver State Agricultural Academy, Tver
Institute of foreign languages of the MAI (National Research University)

NONVERBAL ASPECT OF PROTOCOL- ETIQUETTICAL INTERACTIONS OF POLITICIANS
ID:  0421200038\0027

Key words: political communication, discourse, nonverbal means of communication, dialogue, interaction

The study of the problem of understanding and misunderstanding of partner's complex dialogue actions in political communication during protocol-etiquettical interactions allows the researcher to identify and to describe the "critical points" of interaction and to suggest ways and means for solving possible conflict situations on the way of promoting partners to the resulting effect.


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  Citation: Malysheva E.V., Pogrebisskaya A.L., Reznikova L.V. Nonverbal aspect of protocol-etiquettical interactions of politicians [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. .170189. Access mode: www.tverlingua.ru


9. E.A. Zubkov, A.A. Romanov, A.L. Faktorovich
Jan Kochanowski University in Kielce (Poland)
Tver State Agricultural Academy, Tver
Tver State University, Tver
Kuban State University, Krasnodar

SOME MYTHS ABOUT THE ELITE OF ORGANIZED CRIME IN RUSSIA. PART 1. POLYNOMIAL RELATIONS OF INVARIANT ARGOT NOMINATIONS
ID:  0421200038\0028

Key words: polynomial, syntagmatics, paradigmatics

This research aims to analyze syntagmatics and paradigmatics of invariant endoethnonyms used by professional criminals from the viewpoint of polynomial relations. The scientific novelty lies in application of the principles of similarity and adjacency to semiotic studies in order to distinguish the sign-cultural, language, and speech representations in the code of professional criminals. Such specification allows us to study argot polynomials as multilevel signs in praesentia, absentia, and potentia with regard to asymmetric linguistic isomorphism when polynomials are involved in the coding process at the levels of syntagmatics, paradigmatics, or both syntagmatic and paradigmatic axes. As a result, the authors showed ideological ties of the (thieves) in law (superior master felons, felons in order) with the European criminal world and pointed out to the necessity of a special shared library.


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  Citation: Zubkov E.A., Romanov A.A., Faktorovich A.L. Some myths about the elite of organized crime in Russia. Part 1. Polynomial relations of invariant argot nominations [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 190213. Access mode: www.tverlingua.ru


10. Yu.Y. Utkin, I.V. Utkina

Tver Institute of retraining and advanced training of personnel of the agro-industrial complex, Tver
Tver State University, Tver

DISTRIBUTION OF FAKE INFORMATION: ABOUT CHANGING MECHANISMS STATE RESPONSE IN 2020
ID:  0421200038\0029

Key words: author of dissemination of deliberately false information, responsibility for dissemination of deliberately false information, fake

The article deals with the problem of accurate identification of false information in the Internet and mass media, reveals the changed mechanisms of influence by state bodies and penalties for the author of false information. Clarified the concept of fake in relation to other similar concepts.


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  Citation: Utkin Yu.Yu., Utkina I.V. Distribution of fake information: about changing mechanisms state response in 2020 [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 214220. Access mode: www.tverlingua.ru


11. A.A. Shteba
Volgograd State Socio-pedagogical University, Volgograd

SILENT MIND
ID: 0421200038\0030

Key words: silent mind, non-realised consciousness, speech-creating activity, entropy, deconventionalisation, reconventionalisation

The article deals with the infinite energy-semantic potencies of the word that are realised in the text. It is shown that each word has a potentially limitless set of reflexive vectors, the ratio, the specifics of the implementation of which depends on the set of both linguistic and extralinguistic signs. Two main emotional and semantic modulations of the word's semantics are shown: the shift of semantics to the negative and positive aspects of meaning. The described multidimensional essence of the word semantics corresponds to the infinite multiplicity of Self-images of communicants.


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  Citation: Shteba A.A. Silent mind [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 221233. Access mode: www.tverlingua.ru


 

  CHRONICLES


All-Russian scientific and practical conference with international participation "Khomus (Vargan): historical and cultural traditions and musical and therapeutic practices" (Yakutsk, 29-30 March, 2019).


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  Citation: Efremova N.A., Nikitina A.K. Khomus (Vargan): historical and cultural traditions and musical and therapeutic practices (All-Russian scientific and practical conference with international participation) [Electronic resource] // World of linguistics and communication: electronic scientific journal. 2020, 3. . 234244. Access mode: www.tverlingua.ru


 

  OUR AUTHORS

BAY Gan
DMITRIEVA Olga A.
EFREMOVA Nadezhda Anatolievna
FAKTOROVICH Alexander L.
GULINOV Dmitry Yu.
KULINICH Marina A.
MALYSHEVA Ekaterina V.
MIRONOVA Nataliya I.
NIKITINA Antonina Konstantinovna
NISTRATOV Alexandr A.
OSHCHEPKOVA Ekaterina S.
POGREBISSKAYA Anna L.
ROMANOV Aleksey A.
REZNIKOVA Lyubov V.
ROMANOVA Larisa A.
SHTEBA Aleksey A.
SLOBOZHANINA Natalya A.
TARASOV Evgeniy F.
UTKIN Yuri Yu.
UTKINA Irina V.
YAKOVLEVA Galina G.
ZUBKOV Eugene A.

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