WORLD OF LINGUISTICS AND COMMUNICATION 2011, 3(24)
CONTENT
I. PUBLICATIONS
1. O.A. Ksenzenko
Moscow state University named after M.V. Lomonosov, Moscow
ADVERTISING COMMUNICATION IN POLYCULTURAL SOCIETY
ID number 0421100038\0018
Keywords: cognitive characteristics,
functional characteristics of advertising discourse, the picture of the world,
socioculturally marked units, target audience
The paper discusses the characteristics of linguistic units in advertising
communication based on conditions of their functioning in particular
communicative space. Sociocultural and national features which may influence the
choice of communicative strategies as well as the process of decoding the
message are in the focus of attention. The article also considers the principles
and criteria of classification of the above mentioned factors.
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Reviewed. Recommended for publication
2. E.S. Sheremetyeva
Far Eastern Federal University, Vladivostok
LEXICOGRAPHIC DESCRIPTION OF PREPOSITIONAL
INNOVATIONS
ID number 0421100038\0019
Keywords: derivational prepositions,
denominative prepositions, structural words, syntax, lexicography
The article
deals with lexicographic description of derived prepositions in the modern
Russian language. The author proposes the scheme and the fragment of the
lexicographic description for a certain denominative preposition.
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3. E.P. Ivanyan (Senichkina), S.I.
Aitasova
Volga state social-humanitarian Academy, Samara
FEATURES OF FORMATION OF EUPHEMISM OF THE
«TOILET EUPHEMISMS»
ID number 0421100038\0020
Keywords: euphemisms, toilet euphemisms,
taboo, metaphor, metonymy, onomatopoeia
In the practice of
human communication, in various human activities had formed the system of
prohibition (taboo) for discussion of the different topics. Various topics have
varying degrees of prohibition in modern civilized society. Denotations of the
process of urination and defecation basically not verbalized in language. Means
of formation of the toilet euphemisms is analyzed in this article. The analysis
of these euphemisms shows that means of their formation are quite extensive and
are similar in different languages (Russian, Polish and English).
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II. MATERIALS AND
REPORTS
4. A.V. Berestyanoy
Tula state University, Tula
SPECIAL MODIFYING SENTENCE MEANING AND SEVERAL
MEANS OF ITS SPECIFICATION
ID number 0421100038\0021
Keywords: sentence meaning, particles, quantifiers, emotionality, expressivity, personal judgment
The article
deals with the use of particles and quantifiers as modifiers of certain types of
sentence meaning in English and German. The author defines the role of the above
mentioned lexical units in forming of the special modifying sentence meaning and
specifies their incidence.
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5. A.V. Lomovaya
Minsk state linguistic University, Minsk (Belarus)
VALENCE AND SEMANTICS OF DENOMINAL VERBS,
DERIVED BY CONVERSION
ID number 0421100038\0022
Keywords: conversion, denominal converted verbs, valence, three levels of valence, typical situation, valence modifications
The paper
deals with the analysis of syntactic and semantic valence of English verbs,
derived by conversion from nouns. The research shows that different types of
valence modifications should be regarded as factors, responsible for maintaining
or destroying of semantic connection with source noun.
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6. A.A. Shteba
Volgograd state social-pedagogical University, Volgograd
EMOTIVE FLUCTUATION OF A WORD
ID number 0421100038\0023
Keywords: seme, emoseme (obvious/hidden),
levels of emosemes’ combination, emotive valence, emotive fluctuation.
The aim of this
study is to show a polyvalence or emotive fluctuation of every word. It’s due to
a hidden level of emosemes that can be opposite to an obvious one. These hidden
emosemes appearing in one or another context can either contradict or reinforce
a stable emotiveness of a word.
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III. RESEARCH
7. T.I. Makarevich
Minsk state linguistic University, Minsk (Belarus)
THE OBSERVER’S PERSPECTIVE IN INTERACTION OF THE
PROGRESSIVE ASPECT AND STATE VERBS
(OF BEING AND POSSESSING)
ID number 0421100038\0024
Keywords: observer, observer’s
perspective, «deviant utterances», state verbs, verbs of being and possessing,
the progressive aspect, observer’s interest focus
The given
paper is about interaction of verbs of being and possessing and those of
cognition and perception with the Continuous aspect. The idea of the observer of
the context is stressed as far as the activity of the observer is viewed as an
active semantic process. Thus, it is for the observer to choose the tense form
and means of expression of his thought: in this case, the combination of a
cognitive verb or a verb of sense perception in the Continuous tense form.
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8. A.S. Pisarikhina
Moscow region state humanitarian Institute, Orekhovo-Zuyevo
CONCEPTS OF EQUIVALENCE, ADEQUACY AND COMPLETENESS
IN TRANSLATING
ID number 0421100038\0025
Keywords: equivalence, equivalent, adequacy of translation, completeness of translation, the quality of translation
In the modern theory
of translation there are different terms of the quality of translation. In this
article we consider the definition of equivalence, the adequacy and completeness
of the translation, as well as to determine what similarities and differences
between these concepts.
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IV. SCIENTIFIC PUBLICATIONS
In the current issue of the journal "World of linguistics and communication" with authors' permission, we continue publication of extracts from the book "Fundamentals of discourse. - Ulyanovsk: Ulyanovsk state University, 2009. - 290 p."
9. A.A. Romanov, N.A. Belous
Tver state agricultural Academy, Tver
Ulyanovsk state University, Ulyanovsk
MACROSTRUCTURE OF DISCOURSE. LINGUO-CULTURAL FEATURES OF COMMUNICATORS
Recommended for publication
V. IN MEMORY OF LINGUIST
In the editorial portfolio of the journal there are a lot of unpublished articles of doctor of Philology, Professor, leading researcher of the Institute of linguistics of the Russian Academy of Sciences Yury Sorokin. The editorial Board considers its duty to publish his scientific works.
10. Yu.A. Sorokin
The Institute of linguistics of the Russian Academy of Sciences, Moscow
CULTURAL AND ETHNOLOGICAL NICHES: DEFINITIONS AND
THEIR INTERPRETATION (linguo-ecological microetude)
ID number 0421100038\0026
Keywords: cultural niche, ethnological niche, interpretation, sign
Attitude to cultural
/ ethnological niches due to the fact that meanings are formed in the process of
properly structured and subject-object and subject-subject activities.
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IN MEMORY OF PROFESSOR KONSTANTIN FYODOROVICH SEDOV
Keywords: scientist, pedagogue, speaker
The article presents
some information about a famous Russian scientist and pedagogue. He will remain
in the memory of all his colleagues and those who happened to know him as an
eminent scholar and a good and true man.
Recommended for publication
VI. CHRONICLES
Representatives of the Tver linguistic school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honoured scientist of the Russian Federation A.A. Romanov) took part in the III International Crimean linguistic conference "Language and the world" (03-07 October 2011), which took place in Yalta with the support of the Ministry of education and science, youth and sports of Ukraine, Ministry of education and science, youth and sport of the Autonomous Republic of Crimea, Institute of linguistics, RAS, Institute of Russian language named after V.V. Vinogradov of Russian Academy of Sciences, the Crimean Republican Institute of postgraduate pedagogical education and the Association of teachers of Crimea.
OUR AUTHORS
Aitasova Saniya Ibragimovna |