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I. PUBLICATIONS

1. E.S. Nikitina
The Institute of linguistics of the Russian Academy of Sciences, Moscow

TYPES OF INTERPRETATION. PSYCHOSEMIOTIC APPROACH TO THE SENSE OF THE TEXT
ID number 0421200038\ÕÕÕÕ

Keywords: text as a sign, understanding, interpretation, narrative, sense, ethos, the scope of experience, dialogic

This paper attempts to examine the interpretation of the source text as a paraphrase in a given ethos. Interpretation can normalize the text within the scope of its operation, and can output it in other existential sphere. And then there is the problem of the dialogue of interpretations, sending the researcher to the original understanding of the text.

2. E.A. Rybakova
Moscow municipal pedagogical University, Moscow

ON THE QUESTION OF THE WORD-PLAYING ON THE DERIVATION LEVEL IN THE LANGUAGE OF THE MODERN GERMAN YOUTH
(on the example of suffixation)
ID number 0421200038\ÕÕÕÕ

Keywords: suffixation, word-play, youth language, occasional units, comic effect

The article is devoted to the analysis of one of the interesting methods of the word-playing on the level of word-formation in the language of the modern German youth – suffixation. The model of the creation of the new words through the using of the suffixes-parasites is indicating clearly important trend in the youth language, which provides implement of the humorous, ironic and expressive-emotional function. The author shows actualization of the comic effect through the using of the suffixes, describes the specific function of the analyzed lexical units and the way of the creation of this effect.

3. E.V. Malysheva
Tver state agricultural Academy, Tver

BASIC MODEL OF COMPLEX COMMUNICATIVE INTERACTION AS THE MARIX OF VERBAL AND TACTILE PARTICIPANTS` BEHAVIOUR
ID number 0421200038\ÕÕÕÕ

Keywords: communication, communicative action, touch, tactile action, tactile behavior

The article is devoted to the basic model of complex communicative interaction as the matrix of verbal and tactile participants` behavior. The author concludes that the specificity of verbal and tactile behavior in complex communication is determined by the specificity of complex communicative act evolving as the scheme of dialogue chains.

4. N.N. Gonchar
Tver state technical University, Tver

A COMPLEX SPEECH ACT AS A MAIN TEACHER'S ARGUMENTATIVE AND DISCURSIVE PRACTICE IN THE
INTERACTION MANAGEMENT OF STUDENTS' LANGUAGE BEHAVIOR
ID number 0421200038\ÕÕÕÕ

Keywords: English instructive discourse, English argumentative and instructive discourse, argumentative and discursive practice, argumentative complex speech act

The article is devoted to the English argumentative and instructive discourse investigation and reveals its argumentative constituent unit which functions in the interaction management of students' language behavior in the form of a complex speech act. The purpose of such a speech act is to persuade a student to perform a speech action.

II. MATERIALS AND REPORTS

5. N.S. Ryadovaya
Omsk state pedagogical University, Omsk

ARGUMENTATIVE STRATEGIES OF POLITICAL DISCOURSE IN A CRISIS SITUATON
ID number 0421200038\ÕÕÕÕ

Keywords: argumentative strategy, political discourse, crisis communication, legitimization strategy, interpretation strategy, orientation strategy, strategy of demonstrating control, strategy of competitiveness, integration strategy

The given paper aims at describing seven independent types of argumentative strategies of political discourse in a crisis situation: strategies of legitimization, interpretation, orientation, demonstrating control, competitiveness, and integration, and describing their linguistic realization.

6. K.S. Raschupkina
Tver state University, Tver

THE RULES OF EFFECTIVE COMMUNICATION IN CROSS-CULTURAL DIALOGUE BETWEEN RUSSIA AND GERMANY
ID number 0421200038\ÕÕÕÕ

Keywords: cross-cultural dialogue, interaction, communicants, business-culture, communicative behavior, communicative rule

This work deals with German business-culture via German business-etiquette and German culture in general, the main values of German business life are considered, the communicative behavior of German-speaking and Russian-speaking communicants is analyzed, the specificity of dialogue in Russian and German cultures is revealed, the communicative rules for productive dialogue with German partners are offered.

7. E.A. Slobodyan
Bashkir state pedagogical University named after M. Akmulla, Ufa

TRANSLATION FAILURE IN THE TRANSMISSION OF HISTORICAL AND CULTURAL REALITIES
ID number 0421200038\ÕÕÕÕ

Keywords: literary translation, translation failure, the author's deafness

In the article the translation failures in the transmission of cultural realities in the relevant texts in Polish and Russian culture - a poem "Pan Tadeusz" and novel in verse "Eugene Onegin" - are discussed. Exploring of the realities of everyday life of the XIX century and their reflection in the translation shows, that the largest number of failures occur in the description of the fields which are daily, but yet fundamentally different in both cultures. While translating descriptions concerning the usual, ordinary walks of life the translators neglect their additional study.

III. RESEARCH

8. Ya. A. Volkova
Volgograd state social-pedagogical University, Volgograd

GESTURAL SIGNS IN DESTRUCTIVE COMMUNICATION
ID number 0421200038\ÕÕÕÕ

Keywords: destructive communication, nonverbal components of communication, gesture, emblematic gesture (emblem), illustrative gesture (illustrator), regulative gesture (regulator), metaphoricity of gesture

In the article, functioning of different types of gestures in destructive communication is described. Functions of gestures are analysed, their basic typological characteristics are considered. The conclusion about the metaphoricity of some gestures in destructive communication in Russian linguo-culture is made.

9. G.A. Vildanova, E.A. Kudisova
Birsk branch of the Bashkir state University, Birsk

PEJORATIVE AND EUPHEMISTIC FEMALE PERSON NOMINATION IN THE ENGLISH LANGUAGE
ID number 0421200038\ÕÕÕÕ

Keywords: pejorative, euphemism, person nomination, gender, speech aggression, negative charge

The article highlights English pejorative and euphemistic female nominations demonstrating speech aggression and their lexical-semantic groups from the view point of their function and evaluation.

10. A.Yu. Maevskaya
National University of mineral resources "Gorny", St. Petersburg

THE CONTENT OF MEDIA TEXT IN GLOSSY MAGAZINES
ID number 0421200038\ÕÕÕÕ

Keywords: glossy magazine, content, media text, mass communication

In the article the content of media text as a particular type of cognitive structure is analyzed, its characteristics and typology is given. Also the realization of the different functions of a media text in glossy magazines is presented.

11. S.V. Likhachyov
Moscow municipal pedagogical University, Moscow

THE PROBLEMS IN THE STUDY OF FIXED SMALL TEXTS AS UTILITARIAN DISCOURSE
ID number 0421200038\ÕÕÕÕ

Keywords: discourse, text, utilitarian, author, recipient, communication

The article is devoted a theoretical solution to the question about the ability or inability to consider small utilitarian texts on subjects as discourse. The article provides an overview of different traditions define and study of discourse. The author highlights in the investigated issue five problems, which reflect the communicative features of utilitarian discourse. Analysis of examples of verbal practices in three areas of social and cultural life makes it possible to resolve identified problems.

In the current issue of the journal "World of linguistics and communication" with permission, we continue publication of extracts from the book "Fundamentals of discourse. - Ulyanovsk: Ulyanovsk state University, 2009. - 290 p."

12.A.A. Romanov, N.A. Belous
Tver state agricultural Academy, Tver
Ulyanovsk state University, Ulyanovsk

In the editorial portfolio of the journal there are a lot of unpublished articles of doctor of Philology, Professor, leading researcher of the Institute of linguistics of the Russian Academy of Sciences Yury Sorokin. The editorial Board considers its duty to publish his scientific works.

13. Yu.A. Sorokin
The Institute of linguistics of the Russian Academy of Sciences, Moscow

CONCEPTUALISTIC TEXTS: MASCULINE GENDER, PLURAL
ID number 0421200038\ÕÕÕÕ

The author tells about conceptualist literature, verbal and non-verbal behavior of conceptualist-writers.

Representatives of the Tver linguistic school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honoured scientist of the Russian Federation A.A. Romanov) took part in the work of the 52-nd International scientific-practical conference "Mass media in the modern world. Petersburg readings" 17-19 April 2013, which was held in St. Petersburg on the faculty of journalism and the faculty of applied communication of the Higher school of journalism and mass communication of the St. Petersburg state University with the participation of the faculty of journalism of the Moscow state University and the National Association of researchers of the mass media.

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Representatives of the Tver linguistic school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honoured scientist of the Russian Federation A.A. Romanov) took part in the XII International scientific conference "Intercultural communication: the modern language paradigm 25-29 may 2013, which was held in Alushta (the Crimea, Ukraine) with the support of the National Academy of pedagogical Sciences of Ukraine, Crimean scientific-methodical center of management of education NAPS of Ukraine, Taurida national University named after V.I. Vernadsky, Institute of linguistics named after A.A. Potebnia of NAS of Ukraine and the Russian University of friendship of peoples.

Belous Natalia Anatolievna
Vildanova Guzel Agzamovna
Volkova Yana Oleksandrivna
Gonchar Natalia Nikolaevna
Kudisova Elena Andreevna
Likhachev Sergey Vladimirovich
Maevskaya Anna Yuryevna
Malysheva Ekaterina Valerievna
Nikitina Elena Sergeyevna
Novosyolova Olga Vladimirovna
Raschupkina Kristina Sergeevna
Romanov Alexey Arkadyevich
Rybakova Elena Alexandrovna
Ryadovaya Natalia Sergeevna
Slobodyan Elena Aleksandrovna
Sorokin Yury Alexandrovich