WORLD OF LINGUISTICS AND COMMUNICATION, 2020 4 (anniversary)


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Dear Readers!

"World of linguistics and communication: electronic scientific journal" (ISSN 1999-8406; El No. FS 77-50391; two-year impact factor Russian Science Citation Index 0.483; five-year impact factor Russian Science Citation Index 0.357) was organized at the beginning of the 2005 academic year on the basis of the chair of the theory of language and intercultural communication and the Tver Institute of Applied Linguistics and Mass Communications of Tver State Agricultural Academy. In December of the same year the first issue of the journal was published. So, in December 2020, we celebrated a humble anniversary - 15 years since the first issue of the journal was published.

 

15 YEARS OF THE JOURNAL "WORLD OF LINGUISTICS AND COMMUNICATION": RESULTS AND PROSPECTS

 

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CONTENT

 

  congratulations

 

  The think-tank from the State University for Land Management, Lomonosov Moscow State University, Peoples' Friendship University of Russia, Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation, St. Tikhon Orthodox University for the Humanities, Russian Economic University named after G.V. Plekhanov.

 

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  V.I. Shahovsky, DSc in Philology, Professor in the Department of linguistics of the Institute of foreign languages of Volgograd State Socio-pedagogical University, Honored worker of science of the Russian Federation, the of Linguistics of Volgograd State Socio-pedagogical University.

 

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  Misonzhnikov B.Ya., DSc in Philology, Professor of the Department of Digital Media Communications, St. Petersburg State University.

 

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  Malygin V.T., DSc in Philology, Professor, Head of the philosophy, history, law and international communication department of the Vladimir branch of Financial University under the Government of the Russian Federation.

 

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 I. PUBLICATIONS

 

1.  I.V. Zhuravlev, E.S. Oshchepkova
Institute of Linguistics of Russian Academy of Sciences, Moscow

BRAIN AND LANGUAGE: THE LATERALIZATION APPROACH
ID:  0421200038\0031

Key words: neurolinguistics, brain organization, speech production, neuropsychology, lateralization

  The article discusses one of the most ambiguous aspects of the general problem of the relationship between language and brain: lateralization of speech as a higher mental function, as well as the peculiarities of lateralization depending on gender and age. The authors follow the traditions of Russian psycholinguistics, dating back to the A.R. Luria’s theory of systemic and dynamic localization of higher mental functions. The authors pay special attention, firstly, to the history of the lateralization problem, and secondly, to the factors influencing the degree of lateralization, which include gender and age. The paper substantiates the position that the study of lateralization of speech function is necessary for solving fundamental problems of linguistics and psychology, such as the description of the structure and functioning of language, semiotic systems, communication processes, etc..

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Reviewed. Recommended for publication

Citation: Zhuravlev I.V., Oshchepkova E.S. Brain and language: the lateralization approach [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 22–46. Access mode: www.tverlingua.ru


2. E.V. Malysheva, L.N. Skakovskaya
Tver State University, Tver
Tver State Agricultural Academy, Tver

VERBAL-TACTILE CONSTRUCT AS THE WAY OF INTERPRETATION OF PARTICIPANTS` PSYCHOEMOTIONAL STATES IN A DIALOGUE
ID: 0421200038\0032

Key words: dialogue, verbal-tactile construct, complex regulative action, partner, psychoemotional state

The article deals with the verbal-tactile construct as a way of interpretation the participants` psychoemotional states in a dialogue. The authors conclude that the change in the self-consciousness of a speaking person in dialogical space of acts of verbal-tactile interaction represents a transition to different psycho-emotional states in the implementation of the verbal-tactile regulative as a regulative verbal-tactile construct.


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  Citation: Malysheva E.V., Skakovskaya L.N. Verbal-tactile construct as the way of interpretation of the participants` psychoemotional states in a dialogue [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 47–58. Access mode: www.tverlingua.ru


3. A.N. Bertyakova
Pushkin State Russian Language Institute, Moscow

RELATIVE UNIT AS A MARKER OF OBJECTIVE AND SUBJECTIVE FACTORS IN LANGUAGE
ID:  0421200038\0033

Key words: relational unit, prepositional-case form, linguistic norm, objective factors of language, subjective factors of language, parataxis, hypotaxis

  The article demonstrates the role of the relational unit as a marker of objective and subjective factors of the language using the example of prepositional-case forms. Objective factors in a language are understood as changes in the evolving language as a self-regulating system, and subjective factors are factors that are assessed by specialists as correct in a given historical period of language development. The activity of a relational unit is explained by its functional nature - participation in the expression of the sequence, hierarchy of human thoughts.

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Reviewed. Recommended for publication

  Citation: Bertyakova A.N. Regulative unit as a market of objective and subjective factors in language [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 59–76. Access mode: www.tverlingua.ru


4. V.I. Karasik
Pushkin State Russian Language Institute, Moscow
ŅTianjin Foreign Studies University (China)

EVALUATIVE ATTITUDES IN A DRAMA COMMUNICATION
ID:  0421200038\0034

Key words: evaluation, Leonid Zorin, “A Roman Comedy”, narrative, subject plot

The paper deals with interpretation of evaluative attitudes of a dramatic subject plot “A Roman Comedy (Dion” by Leonid Zorin. Internal and external attitudes may be singled out, the former characterize the interrelations between the main heroes and the latter enable the audience and critics to work out their attitude to the narrative, its message and values. Internal attitudes in the play in question consist in contrasting the tyrant and his elite, on the one hand, and an honest artist and a slavish yes-man, on the other hand. The artist criticizes cowardly elite and unscrupulous courtiers, though his noble protest is always futile. External attitudes to the narrative are determined by a political situation in the state and by personal values of the interpreters. The position of a critical reviewer in this case differs from the position of the audience because a reviewer has no option to react to the satirical exposer of human vices just with an ironical smile.

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Reviewed. Recommended for publicationč

  Citation: Karasik V.I. Evaluative attitudes in a drama communication [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 77–95. Access mode: www.tverlingua.ru


5. A.A. Romanov, L.A. Romanova
Tver State Agricultural Academy, Tver
Tver State University, Tver

THEME-RHEMATIC MECHANISM OF ACTUALIZATION OF PARTICIPANTS` ERISTIC ATTITUDES OF COMMUNICATIVE-COGNITIVE CONSRUCT “POLITICAL RAP BATTLE”
ID:  0421200038\0035

Key words: agonal political discourse, hybrid electoral technologies, discoursive rap-practice, discourse opposition, discourse eristics, communicative construct, pragmatogram, pre-election political eristics, pre-election communication, regulative action, rap battle, strategy, theme-rhematic progression, eristic attitude

The article deals with the mechanism of actualizing of participants` personal attitudes of discursive interaction, aimed at reflecting the theme-rhematic progressions of their verbal-eristic behavior in the communicative construct “political rap battle”. The interdependent connection of the theme-rhematic progressions of discursive practices with the corresponding set of tactics and strategies implemented by participants of political rap battle in the eristic confrontation with each other has been determined. The distinguished varieties of theme-rhematic progressions allow us to fix a typical set of thematic content that constitutes the formation of a cognitive-constructive education “political rap battle”.

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  Citation: Romanov A.A., Romanova L.A. Theme-rhematic mechanism of actualization of participants` eristic attitudes of communicative-cognitive construct “political rap battle” [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 96–155. Access mode: www.tverlingua.ru


6. S.V. Myskin
Moscow City Pedagogical University, Moscow

GENERALIZATION IN PROFESSIONAL COMMUNICATION: CONDITIONS, INVARIANTS, MEANS, RESULTS
ID:  0421200038\0036

Key words: professional communication, generalization, joint activity, organizational culture, professional text, professional consciousness

The article attempts an interdisciplinary analysis of the phenomenon of generalization in professional communication. The author builds theoretical research, using the conceptual apparatus of organizational psychology and psycholinguistics. in the course of the study, the organizational and psychological conditions of generalization, invariants and means of generalization were determined. Organizational culture is designated as an integral condition of generalization in professional communication. The common goal of joint activity is highlighted as an invariant. the means of generalization include speech actions for organizing professional communication, verbalization of specialized labor actions of subjects, as well as speech influence on the partner (s). The professional text is characterized as the result of generalization in professional communication, fixing the common goal of joint activity, performing the function of regulating labor behavior.

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Reviewed. Recommended for publication

  Citation: Myskin S.V. Generalization in professional communication: conditions, invariants, means, results [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 156–172. Access mode: www.tverlingua.ru


 

  II. MATERIALS AND REPORT

7. M.A. Bredis
Unipak Media LLC, Moscow

NATIONAL AND INTERNATIONAL ELEMENTS IN PROVERBS ABOUT MONEY (BASED ON SOME OF SLAVIC AND BALTIC LANGUAGES)
ID:  0421200038\0037

Key words: proverb, paremia, money, wealth, international element, ethnical specificity, comparative studies

The article provides a comparative analysis of proverbs about money and wealth based on the examples of Rusin, Russian, Belarussian, Ukrainian, Polish, Latgalian, Latvian and Lithuanian languages. The author makes conclusion that the international element prevails in proverbial ideas, and the national specificity consists, first of all, in the imagery of the paremias.

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  Citation: Bredis M.A. National and international elements in proverbs about money (based on some of Slavic and Baltic languages) [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 173–194. Access mode: www.tverlingua.ru


8. F.I. Kartashkova
Ivanovo State University, Ivanovo

POLITE AND IMPOLITE BEHAVIOR OF PEOPLE IN THE ENGLISH-SPEAKING SOCIETY
ID:  0421200038\0038

Key words: communication, polite/impolite behavior, verbal|/non-verbal behavior, specific non-verbal action

The article deals with different types of polite and impolite behavior of people in the English-speaking society. Special attention is devoted to the impolite behavior manifested not only by verbal but by non-verbal means as well. Both the former and the latter are subject to certain sanctions.


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  Citation: Kartashkova F.I. Polite and impolite behavior of people in the English-speaking society [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š.–. Access mode: www.tverlingua.ru


9. Yu.V. Kobenko, M.V. Matyukhina
National Research Tomsk Polytechnic University, Tomsk

FUNCTIONING FEATURES OF THE EMOTIONAL-EVALUATIVE VOCABULARY OF ENGLISH TRANSHUMANIST BLOGS WITH THE TAG «ANTI-AGING»
ID:  0421200038\0039

Key words: transhumanism, English transhumanist blogs, Anti-aging, emotional-evaluative vocabulary, expressiveness, evaluation

The paper considers the functioning specifics of lexical expressive means of English transhumanist blogs with the tag «Anti-aging» (hereinafter referred to as ATB) based on the material of ATB research corpus (100 authentic articles). There are several classifications of evaluations depending on the criteria (axiological interpretation, the presence or absence of an emotive component, the evaluation method of assessment, the context, and the nature of the assessment basis).


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  Citation: Kobenko Yu.V., Matyukhina M.V. Functioning features of the emotional-evaluative vocabulary of English transhumanist blogs with the tag «Anti-aging» [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 206–217. Access mode: www.tverlingua.ru


10. D.D. Komova, O.V. Lomakina
Peoples' Friendship University of Russia, Moscow

CHARACTERISTICS OF PHRASEOLOGICAL UNIT AND PROVERBS WITH A SYMBOL COMPONENT IN ROMANIAN AND SLAVIC LANGUAGES
ID:  0421200038\0040

Key words: phraseological unit, proverb, component-symbol, biblical phraseological unit, mythological unit

The article is devoted to the study of phraseological units with a sword component -symbol in different-structured languages. On the example of a group of Russian, Rusin, French and Portuguese phraseological units, the general and specific in the phraseological system of the languages under consideration are shown: the units that make up the international fund are named. Particular attention is paid to nationally marked phraseological units and paremias, including a symbol component. This work continues the initiated linguocultural comparative studies.


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 Citation: Komova D.D., Lomakina Ī.V. Characteristics of phraseological unit and proverbs with a symbol component in Romanian and Slavic languages [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š 218.–225. Access mode: www.tverlingua.ru


11. S.V. Andreeva, A.A. Pelihova, O.O. Yurchenko
Pedagogical Institute of Buryat State University, Ulan-Ude

NONMORPHOLOGICAL TYPE OF WORD FORMATION IN BURYAT AND RUSSIAN LANGUAGES: COMPARATIVE ANALYSIS
ID:  0421200038\0041

Key words: comparative analysis, non-morphological type of word formation, lexical-semantic way of word formation, synchronous word formation, diachronic word formation, different-structured languages, homonymous words

The article presents a comparative analysis of the lexical-semantic way of forming words as one of the types of non-morphological type of word formation in the different-structured Buryat and Russian languages. Lexico-semantic word formation involves the formation of new words in the result of the distribution of words into homonyms, i.e. acquisition of one and the same ironic unit of different meanings, it is also the result of a long semantic development, it is productive both in the Buryat language and in the modern Russian literary language.


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  Citation: Andreeva S.V., Pelihova A.A., Yurchenko O.O. Nonmorphological type of word formation in Buryat and Russian languages: comparative analysis [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 226–237. Access mode: www.tverlingua.ru


 

  III. RESEARCH

12. A.E. Tarasov, E.F. Tarasov
I.M. Sechenov First Moscow State Medical University,  Moscow
Institute of Linguistics of Russian Academy of Sciences, Moscow

DISTANCE WORKING IN CORONAVIRAL ERA: HISTORY, CHALLENGES AND PROSPECTS
ID:  0421200038\0042

Key words: distance working, coronaviral era, COVID-19 pandemic, self-isolation, society

The article deals with the distance working in coronaviral era: history. The authors come to the conclusion that the formation of a new post-covid world order is only just beginning, despite the fact that the current problems in one form or another are familiar to mankind from the earliest.


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  Citation: Tarasov A.E., Tarasov E.F. Distance working in coronaviral era: history, challenges and prospects [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 238–266. Access mode:
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13. B.Ya. Misonzhnikov
St. Petersburg State University, St. Petersburg

COMMENTARY IN THE STRUCTURE OF THE MEDIA PUBLICATION AS A SUBJECT OF THE FORMATION OF A METADISCOURSE
ID:  0421200038\0043

Key words: metadiscourse, commentary, mass media, text, performativity, hermeneutics, readership, quality newspaper

The article is devoted to the study of metadiscourse as a phenomenon not only of pragmalinguistics, but also of social, scientific-cognitive, spiritual, cultural and other areas. The category of metadiscourse is considered as a textual phenomenon, a product of a person and an object of his cognitive activity. One of the spheres of modern humanitarian practice, in which metadiscourse manifests itself with sufficient completeness, is the reader's comments, caused, in particular, by publications in large publications, primarily of high quality. The texts of the comments sometimes turn out to be brighter, more original than the texts that become objects of commenting. In the comments, as metadiscourse formations, the hermeneutic function is actively realized, and in them there is performativity both in the implicit and in the explicit version. Commentary is one of the most adequate forms of recreating metadiscourse space using a rich arsenal of tools and possibilities.


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  Citation: Misonzhnikov B.Ya. Commentary in the structure of a media publication as a subject of metadiscourse formation [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 267–282. Access mode: www.tverlingua.ru


14. V.S. Grigoriewa
Tambov State Technical University, Tambov

ADVERTISING DISCOURSE THROUGH THE PRISM OF THE COGNITIVE DOMINANTS OF ITS ORGANIZATION
ID:  0421200038\0044

Key words: advertising discourse, cognitive mechanism, sociocultural specificity, profiling, cognitive metonymy, cognitive metaphor

The article is devoted to the study of the specific nature of advertising discourse, the effectiveness of its impact in interconnection and interdependence with the principles of its organization, the description of the most effective cognitive mechanisms that ensure its effectiveness and minimize communication failures and failures. The ethnocultural and sociocultural specificity of advertising discourse is presented in the aspect of the functioning of the thematic, subject, anthropochronotopic, instrumental, intentional principles of its organization based on the material of Russian, English-language and German-language advertising discourses. The dependence of the effectiveness of advertising on cognitive mechanisms, linguistic and averbal means used for its organization is revealed.


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  Citation: Grigoriewa V.S. Advertising discourse through the prism of the cognitive dominants of its organization [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 283–297. Access mode: www.tverlingua.ru


15. N.I. Mironova
Lomonosov Moscow State University, Moscow

POLYCODE TEXTS OF NATIVE ADVERTISING ANNOUNCEMENTS: AN IMPOSED EVALUATION
ID:  0421200038\0045

Key words: simanipulative discourse, deception tactics, native advertising, advertising announcement, polycode text, evaluation information

Initial false announcements of native advertising on the «Health» topic are polycode text consisting of a verbal, visual part and another separate block – a verbal-visual one. It is a framed rectangle in which one of the words (BEST, MAIN, IMPORTANT, etc.) is inscribed, in which a positive evaluation is part of the meaning or connotation. The technique of information «layering» is used, when the estimated information is imposed on the advertising consumer.

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  Citation: Mironova N.I. Polucode texts of native advertising announcements: an imposed evaluation [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 298–307. Access mode: www.tverlingua.ru


16. A.N. Teplyashin
St. Petersburg State University, St. Petersburg

COMMENTS ON THE MEDIA SITE AS A FEEDBACK FORMAT OF INTERNET COMMUNICATION (DISCURSIVE ASPECT)
ID:  0421200038\0046

Key words: feedback, comments, frame, manipulation, emotional tone

The paper explores the language of social media. In particular, it focuses on the communication patterns, the feedback mechanism and the use of language by the Internet users actively engaged in the discussion of journalistic texts. The analysis of user comments at https://inosmi.ru/ (InoSMI aggregates news from international sources translated into Russian) showed that users are immune to anti-Russian discourse. InoSMI seldom leaves a positive impression on its audience. The emotional tone of comments is mostly aggressive. The comic effect is mainly achieved through irony and sarcasm.


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  Citation: Teplyshina A.N. Comments on the media site as a feedback rormat of internet communication (discursive aspect) [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 308–323. Access mode: www.tverlingua.ru


17. O.N. Savinova, A.L. Kodaninaą
Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod

PUBLIC AND POLITICAL MEDIA ON THE REGIONAL MEDIA MARKET (ON THE EXAMPLE OF THE "NIZHNYNY NOVGOROD REGIONAL INFORMATION
CENTER")
ID:  0421200038\0047

Key words: political communication, public relations, media relations, regional authorities, mass media, dialogue between government and society

The regional media market today is undergoing a systemic transformation process due to a change in the economic, political and cultural paradigms of social development. The need to successfully compete for the attention of the readership in the conditions of instability of the socio-political system, changing economic models of media functioning, the formation and development of digital journalism, the growing influence of convergent technologies is a serious challenge for the regional print market, which is looking for new forms of implementation of communication goals and objectives.

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  Citation: Savinova O.N., Kodsnina A.L. Public and political media on the regional media market (on the example of the “Nizhnyny Novgorod regional information center”) [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 324–337. Access mode: www.tverlingua.ru


18. L.A. Isaeva, E.N. Aula
Kuban State University, Krasnodar

CHANGE OF CONCEPTUALIZATIONS OF THE CONCEPT "ADVERTISING" IN THE RUSSIAN LANGUAGE PICTURE OF THE WORLD (ON THE MATERIAL OF
NEWSPAPER TEXTS 2000 AND 2010)
ID:  0421200038\0048

Key words: lexeme, advertising, conceptualization, implicitness, microcontexts

The article analyzes the changes in the evaluative components (conceptualizations) of the concept of "advertising" in the journalism of the 2000s and 2010s. For the first time, the estimated increments of the semantics of the lexeme "advertising" are investigated. The authors come to the conclusion that for 2000-2010 characterized by undifferentiated verbalization of the concepts of "advertising" and "PR" with identical evaluations.


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  Citation: Isaeva L.A., Aula E.N. Change of conceptualizations in "advertising" in the Russian language picture of the world (on the material of newspaper texts 2000 and 2010) [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 338–349. Access mode: www.tverlingua.ru


19. E.R. Kartseva
National University of Science and Technology (NUST MISiS)

SOCIO-INSTITUTIONAL STRUCTURE OF ADVERTISING DISCOURSE
ID:  0421200038\0049

Key words:advertising discourse, communication structure, dialogue communication, advertising communicative act

The article describes socio-institutional structure of advertising discourse and outlines the basic features of advertising communicative act: dialogue roles in advertising communication and frame-based structure. The author of the article defines the advertising communicative act as a specific type of discourse.


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  Citation: Kartseva E.R. Socio-institutional structure of advertising discourse [Electronic resource] // World of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Š. 350–361. Access mode: www.tverlingua.ru


  OUR AUTHORS

ANDREEVA Svetlana V.
AULA Elizaveta N.
BERTYAKOBA Anna N.
BREDIS Mikhail A.
GRIGORIEWA Valentina S.
ISAEVA Lydia A.
KARASIK Vladimir I.
KARTASHKOVA Faina I.
KARTSEVA Elvira R.
KOBENKO Yuriy V.
KODANINA Anna L.
KOMOVA Daria D.
LOMAKINA Olga V.
MALYSHEVA Ekaterina V.
MATYUKHINA Maria V.
MISONZHNIKOV Boris Yą.
MIRONOVA Nataliya I.
MYSKIN Sergey V.
OSHCHEPKOVA Ekaterina S.
PELIHOVA Alena A.
ROMANOV Aleksey A.
ROMANOVA Larisa A.
SAVINOVA Olga N.
SKAKOVSKAYA Ludmila N.
TARASOV Aleksandr E.
ZHURAVLEV Ignaty V.
TARASOV Evgeniy F.
TEPLYASHINA Alla N.
YURCHENKO Olga O.

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