WORLD OF LINGUISTICS AND COMMUNICATION, 2020 4 (anniversary)
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Dear Readers!
"World of linguistics and communication: electronic scientific journal" (ISSN
1999-8406; El No. FS 77-50391; two-year impact factor Russian Science Citation
Index 0.483; five-year impact factor Russian Science Citation Index 0.357) was
organized at the beginning of the 2005 academic year on the basis of the chair
of the theory of language and intercultural communication and the Tver Institute
of Applied Linguistics and Mass Communications of Tver State Agricultural
Academy. In December of the same year the first issue of the journal was
published. So, in December 2020, we celebrated a humble anniversary - 15 years
since the first issue of the journal was published.
15 YEARS OF THE JOURNAL "WORLD OF LINGUISTICS AND COMMUNICATION": RESULTS AND PROSPECTS
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CONTENT
congratulations
The think-tank from Lomonosov Moscow
State University, Peoples' Friendship University of Russia, Moscow State
Institute of International Relations (University) of the Ministry of Foreign
Affairs of the Russian Federation, State University for Land Management, St. Tikhon Orthodox University for the
Humanities, Russian Economic University named after G.V. Plekhanov.
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V.I. Shahovsky, DSc in Philology, Professor in the Department of linguistics of
the Institute of foreign languages of Volgograd State Socio-pedagogical
University, Honored worker of science of the Russian Federation, the of
Linguistics of Volgograd State Socio-pedagogical University.
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Misonzhnikov B.Ya., DSc in Philology, Professor of the Department of Digital
Media Communications, St. Petersburg State University.
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Malygin V.T., DSc in Philology, Professor, Head of the philosophy, history, law
and international communication department of the Vladimir branch of Financial
University under the Government of the Russian Federation.
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I.
PUBLICATIONS
1. I.V. Zhuravlev, E.S. Oshchepkova
Institute of Linguistics of Russian Academy of Sciences, Moscow
BRAIN AND LANGUAGE: THE LATERALIZATION APPROACH
ID: 0421200038\0031
Key words: neurolinguistics, brain
organization, speech production, neuropsychology, lateralization
The article discusses one of the most ambiguous aspects of the general problem
of the relationship between language and brain: lateralization of speech as a
higher mental function, as well as the peculiarities of lateralization depending
on gender and age. The authors follow the traditions of Russian
psycholinguistics, dating back to the A.R. Luria’s theory of systemic and
dynamic localization of higher mental functions. The authors pay special
attention, firstly, to the history of the lateralization problem, and secondly,
to the factors influencing the degree of lateralization, which include gender
and age. The paper substantiates the position that the study of lateralization
of speech function is necessary for solving fundamental problems of linguistics
and psychology, such as the description of the structure and functioning of
language, semiotic systems, communication processes, etc..
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Reviewed. Recommended for publication
Citation: Zhuravlev I.V., Oshchepkova E.S. Brain and
language: the lateralization approach [Electronic resource] // World of
linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Ð.
22–46. Access mode: www.tverlingua.ru
2. E.V. Malysheva, L.N. Skakovskaya
Tver State University, Tver
Tver State Agricultural Academy, Tver
VERBAL-TACTILE CONSTRUCT AS THE WAY OF INTERPRETATION OF PARTICIPANTS`
PSYCHOEMOTIONAL STATES IN A DIALOGUE
ID: 0421200038\0032
Key words: dialogue, verbal-tactile
construct, complex regulative action, partner, psychoemotional state
The article
deals with the verbal-tactile construct as a way of interpretation the
participants` psychoemotional states in a dialogue. The authors conclude that
the change in the self-consciousness of a speaking person in dialogical space of
acts of verbal-tactile interaction represents a transition to different
psycho-emotional states in the implementation of the verbal-tactile regulative
as a regulative verbal-tactile construct.
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Reviewed. Recommended for publication
Citation: Malysheva E.V., Skakovskaya L.N. Verbal-tactile
construct as the way of interpretation of the participants` psychoemotional
states in a dialogue [Electronic resource] // World of linguistics and
communication: electronic scientific journal. – 2020, ¹ 4. – Ð. 47–58. Access
mode: www.tverlingua.ru
3. A.N. Bertyakova
Pushkin State Russian Language Institute, Moscow
RELATIVE UNIT AS A MARKER OF OBJECTIVE AND
SUBJECTIVE FACTORS IN LANGUAGE
ID: 0421200038\0033
Key words: relational unit, prepositional-case form, linguistic norm, objective factors of language, subjective factors of language, parataxis, hypotaxis
The article demonstrates the role of the relational unit as a marker of
objective and subjective factors of the language using the example of
prepositional-case forms. Objective factors in a language are understood as
changes in the evolving language as a self-regulating system, and subjective
factors are factors that are assessed by specialists as correct in a given
historical period of language development. The activity of a relational unit is
explained by its functional nature - participation in the expression of the
sequence, hierarchy of human thoughts.
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Reviewed. Recommended for publication
Citation: Bertyakova A.N. Regulative unit as a market of
objective and subjective factors in language [Electronic resource] // World of
linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Ð.
59–76. Access mode: www.tverlingua.ru
4. V.I. Karasik
Pushkin State Russian Language Institute, Moscow
ÒTianjin Foreign Studies University (China)
EVALUATIVE ATTITUDES IN A DRAMA COMMUNICATION
ID: 0421200038\0034
Key words: evaluation, Leonid Zorin, “A
Roman Comedy”, narrative, subject plot
The paper deals with interpretation of evaluative attitudes of a dramatic
subject plot “A Roman Comedy (Dion” by Leonid Zorin. Internal and external
attitudes may be singled out, the former characterize the interrelations between
the main heroes and the latter enable the audience and critics to work out their
attitude to the narrative, its message and values. Internal attitudes in the
play in question consist in contrasting the tyrant and his elite, on the one
hand, and an honest artist and a slavish yes-man, on the other hand. The artist
criticizes cowardly elite and unscrupulous courtiers, though his noble protest
is always futile. External attitudes to the narrative are determined by a
political situation in the state and by personal values of the interpreters. The
position of a critical reviewer in this case differs from the position of the
audience because a reviewer has no option to react to the satirical exposer of
human vices just with an ironical smile.
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Reviewed. Recommended for publicationè
Citation: Karasik V.I. Evaluative attitudes in a drama
communication [Electronic resource] // World of linguistics and communication:
electronic scientific journal. – 2020, ¹ 4. – Ð. 77–95. Access mode:
www.tverlingua.ru
5. A.A. Romanov, L.A. Romanova
Tver State Agricultural Academy, Tver
Tver State University, Tver
THEME-RHEMATIC MECHANISM OF ACTUALIZATION OF
PARTICIPANTS` ERISTIC ATTITUDES OF COMMUNICATIVE-COGNITIVE CONSRUCT “POLITICAL
RAP BATTLE”
ID: 0421200038\0035
Key words: agonal political discourse,
hybrid electoral technologies, discoursive rap-practice, discourse opposition,
discourse eristics, communicative construct, pragmatogram, pre-election
political eristics, pre-election communication, regulative action, rap battle,
strategy, theme-rhematic progression, eristic attitude
The article deals with the mechanism of actualizing of participants` personal
attitudes of discursive interaction, aimed at reflecting the theme-rhematic
progressions of their verbal-eristic behavior in the communicative construct
“political rap battle”. The interdependent connection of the theme-rhematic
progressions of discursive practices with the corresponding set of tactics and
strategies implemented by participants of political rap battle in the eristic
confrontation with each other has been determined. The distinguished varieties
of theme-rhematic progressions allow us to fix a typical set of thematic content
that constitutes the formation of a cognitive-constructive education “political
rap battle”.
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Reviewed. Recommended for publication
Citation: Romanov A.A., Romanova L.A. Theme-rhematic
mechanism of actualization of participants` eristic attitudes of
communicative-cognitive construct “political rap battle” [Electronic resource]
// World of linguistics and communication: electronic scientific journal. –
2020, ¹ 4. – Ð. 96–155. Access mode: www.tverlingua.ru
6. S.V. Myskin
Moscow City Pedagogical University, Moscow
GENERALIZATION IN PROFESSIONAL COMMUNICATION:
CONDITIONS, INVARIANTS, MEANS, RESULTS
ID: 0421200038\0036
Key words: professional communication,
generalization, joint activity, organizational culture, professional text,
professional consciousness
The article attempts an interdisciplinary analysis of the phenomenon of
generalization in professional communication. The author builds theoretical
research, using the conceptual apparatus of organizational psychology and
psycholinguistics. in the course of the study, the organizational and
psychological conditions of generalization, invariants and means of
generalization were determined. Organizational culture is designated as an
integral condition of generalization in professional communication. The common
goal of joint activity is highlighted as an invariant. the means of
generalization include speech actions for organizing professional communication,
verbalization of specialized labor actions of subjects, as well as speech
influence on the partner (s). The professional text is characterized as the
result of generalization in professional communication, fixing the common goal
of joint activity, performing the function of regulating labor behavior.
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Reviewed. Recommended for publication
Citation: Myskin S.V. Generalization in professional
communication: conditions, invariants, means, results [Electronic resource] //
World of linguistics and communication: electronic scientific journal. – 2020, ¹
4. – Ð. 156–172. Access mode: www.tverlingua.ru
II. MATERIALS AND REPORT
7. M.A. Bredis
Unipak Media LLC, Moscow
NATIONAL AND INTERNATIONAL ELEMENTS IN PROVERBS
ABOUT MONEY (BASED ON SOME OF SLAVIC AND BALTIC LANGUAGES)
ID: 0421200038\0037
Key words: proverb, paremia, money, wealth,
international element, ethnical specificity, comparative studies
The article provides a comparative analysis of proverbs about money and wealth
based on the examples of Rusin, Russian, Belarussian, Ukrainian, Polish,
Latgalian, Latvian and Lithuanian languages. The author makes conclusion that
the international element prevails in proverbial ideas, and the national
specificity consists, first of all, in the imagery of the paremias.
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Reviewed. Recommended for publication
Citation: Bredis M.A. National and international elements
in proverbs about money (based on some of Slavic and Baltic languages) [Electronic
resource] // World of linguistics and communication: electronic scientific
journal. – 2020, ¹ 4. – Ð. 173–194. Access mode: www.tverlingua.ru
8. F.I. Kartashkova
Ivanovo State University, Ivanovo
POLITE AND IMPOLITE BEHAVIOR OF PEOPLE IN THE ENGLISH-SPEAKING SOCIETY
ID: 0421200038\0038
Key words: communication, polite/impolite
behavior, verbal|/non-verbal behavior, specific non-verbal action
The article deals with different types of polite and impolite behavior of
people in the English-speaking society. Special attention is devoted to the
impolite behavior manifested not only by verbal but by non-verbal means as well.
Both the former and the latter are subject to certain sanctions.
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Reviewed. Recommended for publication
Citation: Kartashkova F.I. Polite and impolite behavior of
people in the English-speaking society [Electronic resource] // World of
linguistics and communication: electronic scientific journal. – 2020, ¹ 4. –
Ð.–. Access mode: www.tverlingua.ru
9. Yu.V. Kobenko, M.V. Matyukhina
National Research Tomsk Polytechnic University, Tomsk
FUNCTIONING FEATURES OF THE EMOTIONAL-EVALUATIVE
VOCABULARY OF ENGLISH TRANSHUMANIST BLOGS WITH THE TAG «ANTI-AGING»
ID: 0421200038\0039
Key words: transhumanism, English
transhumanist blogs, Anti-aging, emotional-evaluative vocabulary, expressiveness,
evaluation
The paper considers the functioning specifics of lexical expressive means of
English transhumanist blogs with the tag «Anti-aging» (hereinafter referred to
as ATB) based on the material of ATB research corpus (100 authentic articles).
There are several classifications of evaluations depending on the criteria
(axiological interpretation, the presence or absence of an emotive component,
the evaluation method of assessment, the context, and the nature of the
assessment basis).
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Reviewed. Recommended for publication
Citation: Kobenko Yu.V., Matyukhina M.V. Functioning
features of the emotional-evaluative vocabulary of English transhumanist blogs
with the tag «Anti-aging» [Electronic resource] // World of linguistics and
communication: electronic scientific journal. – 2020, ¹ 4. – Ð. 206–217. Access
mode: www.tverlingua.ru
10. D.D. Komova, O.V. Lomakina
Peoples' Friendship University of Russia, Moscow
CHARACTERISTICS OF PHRASEOLOGICAL UNIT AND PROVERBS WITH A SYMBOL COMPONENT IN
ROMANIAN AND SLAVIC LANGUAGES
ID: 0421200038\0040
Key words: phraseological unit, proverb,
component-symbol, biblical phraseological unit, mythological unit
The article is devoted to the study of phraseological units with a sword
component -symbol in different-structured languages. On the example of a group
of Russian, Rusin, French and Portuguese phraseological units, the general and
specific in the phraseological system of the languages under consideration are
shown: the units that make up the international fund are named. Particular
attention is paid to nationally marked phraseological units and paremias,
including a symbol component. This work continues the initiated linguocultural
comparative studies.
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Citation:
Komova D.D., Lomakina Î.V. Characteristics of phraseological unit and proverbs
with a symbol component in Romanian and Slavic languages [Electronic resource]
// World of linguistics and communication: electronic scientific journal. –
2020, ¹ 4. – Ð 218.–225. Access mode: www.tverlingua.ru
11. S.V. Andreeva, A.A. Pelihova, O.O. Yurchenko
Pedagogical Institute of Buryat State University, Ulan-Ude
NONMORPHOLOGICAL TYPE OF WORD FORMATION IN BURYAT AND RUSSIAN LANGUAGES:
COMPARATIVE ANALYSIS
ID: 0421200038\0041
Key words: comparative analysis,
non-morphological type of word formation, lexical-semantic way of word formation,
synchronous word formation, diachronic word formation, different-structured
languages, homonymous words
The article presents a comparative analysis of the lexical-semantic way of
forming words as one of the types of non-morphological type of word formation in
the different-structured Buryat and Russian languages. Lexico-semantic word
formation involves the formation of new words in the result of the distribution
of words into homonyms, i.e. acquisition of one and the same ironic unit of
different meanings, it is also the result of a long semantic development, it is
productive both in the Buryat language and in the modern Russian literary
language.
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Reviewed. Recommended for publication
Citation: Andreeva S.V., Pelihova A.A., Yurchenko O.O.
Nonmorphological type of word formation in Buryat and Russian languages:
comparative analysis [Electronic resource] // World of linguistics and
communication: electronic scientific journal. – 2020, ¹ 4. – Ð. 226–237. Access
mode: www.tverlingua.ru
III. RESEARCH
12. A.E. Tarasov, E.F. Tarasov
I.M. Sechenov First Moscow State Medical University, Moscow
Institute of Linguistics of Russian Academy of Sciences, Moscow
DISTANCE WORKING IN CORONAVIRAL ERA: HISTORY, CHALLENGES AND PROSPECTS
ID: 0421200038\0042
Key words: distance working, coronaviral era,
COVID-19 pandemic, self-isolation, society
The article deals with the distance working in coronaviral era: history. The
authors come to the conclusion that the formation of a new post-covid world
order is only just beginning, despite the fact that the current problems in one
form or another are familiar to mankind from the earliest.
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Reviewed. Recommended for publication
Citation: Tarasov A.E., Tarasov E.F. Distance working in
coronaviral era: history, challenges and prospects [Electronic resource] //
World of linguistics and communication: electronic scientific journal. – 2020, ¹
4. – Ð. 238–266. Access mode:
www.tverlingua.ru
13. B.Ya. Misonzhnikov
St. Petersburg State University, St. Petersburg
COMMENTARY IN THE STRUCTURE OF THE MEDIA PUBLICATION AS A
SUBJECT OF THE FORMATION OF A METADISCOURSE
ID: 0421200038\0043
Key words: metadiscourse, commentary, mass
media, text, performativity, hermeneutics, readership, quality newspaper
The article is devoted to the study of metadiscourse as a phenomenon not only of
pragmalinguistics, but also of social, scientific-cognitive, spiritual, cultural
and other areas. The category of metadiscourse is considered as a textual
phenomenon, a product of a person and an object of his cognitive activity. One
of the spheres of modern humanitarian practice, in which metadiscourse manifests
itself with sufficient completeness, is the reader's comments, caused, in
particular, by publications in large publications, primarily of high quality.
The texts of the comments sometimes turn out to be brighter, more original than
the texts that become objects of commenting. In the comments, as metadiscourse
formations, the hermeneutic function is actively realized, and in them there is
performativity both in the implicit and in the explicit version. Commentary is
one of the most adequate forms of recreating metadiscourse space using a rich
arsenal of tools and possibilities.
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Reviewed. Recommended for publication
Citation: Misonzhnikov B.Ya. Commentary in the structure
of a media publication as a subject of metadiscourse formation [Electronic
resource] // World of linguistics and communication: electronic scientific
journal. – 2020, ¹ 4. – Ð. 267–282. Access mode: www.tverlingua.ru
14. V.S. Grigoriewa
Tambov State Technical University, Tambov
ADVERTISING DISCOURSE THROUGH THE PRISM OF THE COGNITIVE
DOMINANTS OF ITS ORGANIZATION
ID: 0421200038\0044
Key words: advertising discourse, cognitive
mechanism, sociocultural specificity, profiling, cognitive metonymy, cognitive
metaphor
The article is devoted to the study of the specific nature of advertising
discourse, the effectiveness of its impact in interconnection and
interdependence with the principles of its organization, the description of the
most effective cognitive mechanisms that ensure its effectiveness and minimize
communication failures and failures. The ethnocultural and sociocultural
specificity of advertising discourse is presented in the aspect of the
functioning of the thematic, subject, anthropochronotopic, instrumental,
intentional principles of its organization based on the material of Russian,
English-language and German-language advertising discourses. The dependence of
the effectiveness of advertising on cognitive mechanisms, linguistic and averbal
means used for its organization is revealed.
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Reviewed. Recommended for publication
Citation: Grigoriewa V.S. Advertising discourse through
the prism of the cognitive dominants of its organization [Electronic resource]
// World of linguistics and communication: electronic scientific journal. –
2020, ¹ 4. – Ð. 283–297. Access mode: www.tverlingua.ru
15. N.I. Mironova
Lomonosov Moscow State University, Moscow
POLYCODE TEXTS OF NATIVE ADVERTISING ANNOUNCEMENTS: AN IMPOSED EVALUATION
ID: 0421200038\0045
Key words: simanipulative discourse,
deception tactics, native advertising, advertising announcement, polycode text,
evaluation information
Initial false announcements of native advertising on the «Health» topic are
polycode text consisting of a verbal, visual part and another separate block – a
verbal-visual one. It is a framed rectangle in which one of the words (BEST,
MAIN, IMPORTANT, etc.) is inscribed, in which a positive evaluation is part of
the meaning or connotation. The technique of information «layering» is used,
when the estimated information is imposed on the advertising consumer.
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Reviewed. Recommended for publication
Citation: Mironova N.I. Polucode texts of native
advertising announcements: an imposed evaluation [Electronic resource] // World
of linguistics and communication: electronic scientific journal. – 2020, ¹ 4. –
Ð. 298–307. Access mode: www.tverlingua.ru
16. A.N. Teplyashin
St. Petersburg State University, St. Petersburg
COMMENTS ON THE MEDIA SITE AS A FEEDBACK FORMAT OF INTERNET COMMUNICATION (DISCURSIVE
ASPECT)
ID: 0421200038\0046
Key words: feedback, comments, frame,
manipulation, emotional tone
The paper explores the language of social media. In particular, it focuses on
the communication patterns, the feedback mechanism and the use of language by
the Internet users actively engaged in the discussion of journalistic texts. The
analysis of user comments at https://inosmi.ru/ (InoSMI aggregates news from
international sources translated into Russian) showed that users are immune to
anti-Russian discourse. InoSMI seldom leaves a positive impression on its
audience. The emotional tone of comments is mostly aggressive. The comic effect
is mainly achieved through irony and sarcasm.
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Reviewed. Recommended for publication
Citation: Teplyshina A.N. Comments on the media site as a
feedback rormat of internet communication (discursive aspect) [Electronic
resource] // World of linguistics and communication: electronic scientific
journal. – 2020, ¹ 4. – Ð. 308–323. Access mode: www.tverlingua.ru
17. O.N. Savinova, A.L. Kodaninaà
Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod
PUBLIC AND POLITICAL MEDIA ON THE REGIONAL MEDIA MARKET (ON THE EXAMPLE OF THE "NIZHNYNY
NOVGOROD REGIONAL INFORMATION
CENTER")
ID: 0421200038\0047
Key words: political communication, public
relations, media relations, regional authorities, mass media, dialogue between
government and society
The regional media market today is undergoing a systemic transformation process
due to a change in the economic, political and cultural paradigms of social
development. The need to successfully compete for the attention of the
readership in the conditions of instability of the socio-political system,
changing economic models of media functioning, the formation and development of
digital journalism, the growing influence of convergent technologies is a
serious challenge for the regional print market, which is looking for new forms
of implementation of communication goals and objectives.
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Reviewed. Recommended for publication
Citation: Savinova O.N., Kodànina A.L. Public and
political media on the regional media market (on the example of the “Nizhnyny
Novgorod regional information center”) [Electronic resource] // World of
linguistics and communication: electronic scientific journal. – 2020, ¹ 4. – Ð.
324–337. Access mode: www.tverlingua.ru
18. L.A. Isaeva, E.N. Aula
Kuban State University, Krasnodar
CHANGE OF CONCEPTUALIZATIONS OF THE CONCEPT "ADVERTISING" IN THE RUSSIAN
LANGUAGE PICTURE OF THE WORLD (ON THE MATERIAL OF
NEWSPAPER TEXTS 2000 AND 2010)
ID: 0421200038\0048
Key words: lexeme, advertising,
conceptualization, implicitness, microcontexts
The article analyzes the changes in the evaluative components
(conceptualizations) of the concept of "advertising" in the journalism of the
2000s and 2010s. For the first time, the estimated increments of the semantics
of the lexeme "advertising" are investigated. The authors come to the conclusion
that for 2000-2010 characterized by undifferentiated verbalization of the
concepts of "advertising" and "PR" with identical evaluations.
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Reviewed. Recommended for publication
Citation: Isaeva L.A., Aula E.N. Change of
conceptualizations in "advertising" in the Russian language picture of the world
(on the material of newspaper texts 2000 and 2010) [Electronic resource] //
World of linguistics and communication: electronic scientific journal. – 2020, ¹
4. – Ð. 338–349. Access mode: www.tverlingua.ru
19. E.R. Kartseva
National University of Science and Technology (NUST MISiS)
SOCIO-INSTITUTIONAL STRUCTURE OF ADVERTISING DISCOURSE
ID: 0421200038\0049
Key words:advertising discourse,
communication structure, dialogue communication, advertising communicative act
The article describes socio-institutional structure of advertising discourse and
outlines the basic features of advertising communicative act: dialogue roles in
advertising communication and frame-based structure. The author of the article
defines the advertising communicative act as a specific type of discourse.
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Reviewed. Recommended for publication
Citation: Kartseva E.R. Socio-institutional structure of
advertising discourse [Electronic resource] // World of linguistics and
communication: electronic scientific journal. – 2020, ¹ 4. – Ð. 350–361. Access
mode: www.tverlingua.ru
OUR AUTHORS
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ANDREEVA Svetlana V. |