, 2011 2 (23)

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EMOTIVE LINGUOECOLOGY OF RUSSIAN OBSCENITIES
0421100038\009
 

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Keywords: obscene lexis, emotive linguoecology, functional ambivalence of Russian obscenities, expansion, lexicographical fixation, ecocide: human language and health destruction, (non)ecologicalness, National programme of language health improvement

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The article analyses history, names contradictive functions, causes of wide obscene lexis expansion in the communicative space of the Russian linguoculture, enumerates basic reasons of its popularity in all spheres of communication. It traces ways and means of obscene lexis usage limitation in the past and suggests new techniques for language and human health improvement. For the first time obscenities are viewed from the position of the modern linguistics approach emotive linguoecology. The fact of obscenities nonecologicalness both for human and language health is ascertained .

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ENCYCLOPEDIC TEXTEME
0421100038\010

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Keywords: texteme, concept, congnition, verbalization, situation texualization

This article describes conceptual and cognitive structure of encyclopedic text, which is demonstrated in the form of lineal structured propositions and vertical aggregate propositional blocks.
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COMMUNICATION MODEL OF LANGUAGE. COMMUNICATIVE ADEQUACY
0421100038\011

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Keywords: language, communicative model of language, communication adequacy, strategic system, the structure of language.

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The article deals with language as a unique tool for organizing all activities and proves its five parts structure.

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ESTIMATION OF UTILITY OF COMMUNICATIONS DEPENDING ON PSYCHOLOGIC CHARACTERISTICS OF THE INDIVIDUAL
0421100038\012

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Keywords
: utility of the communications, psychologic characteristics of the individual, the reserve, insurance information, is optimum the insurance information.

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The work introduces the concept of utility of communications which is dependent on psychological characteristics of the individual. The concept of reserve and insurance information, which is important characteristics of the communication relationships is defined. The method of a finding of optimum size of the insurance information is developed.

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STRUTURE AND INTERACTION OF ENGLISH SENTENCE SENSE AND MEANING
0421100038\013

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Keywords: sentence semantics, denotational field, situation, signification, proposition, categorial criterion, predicate

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The article analyzes properties of sentence semantic structure and proves the necessity of deducing a number of logical and semantic categories which permit variable reflection of the same state of affairs.


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COMMUNICATIVE AND PRAGMATIC CHARACTERISTIC OF DIRECTIVE INITIATIVE REMARKS IN LANGUAGES OF DIFFERENT STRUCTURES
0421100038\014

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Keywords: directive remark, the communication, the initiator, the dialogue, a social role, a communicative role, a speech situation

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In the given work directive initiative remarks in the Chuvash, French and Russian languages are described, their features of functioning in various communicative situations of dialogue come to light, means of expression of the given remarks in analyzed languages are considered.

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MEMEZIS PERFORMATIVE KNOWLEDGE IN THE FUNCTIONING OF NATURAL LANGUAGE PRACTICES
0421100038\015

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Keywords: performative, social interaction, modality, knowledge of the mimetic, performative practices

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he urgency of the problem analyzed in the article is due to the lack of status of the performative. As a phenomenon of social communication verbal performative construct of any order is a social product, i.e. product of the interaction mimetic, performative and ritual knowledge and processes, and polysemy, multidimensional and multifaceted category of performativity inherent in the very interpretation and the interpretation of the term.

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DIALOGIC APPROACH TO VERBAL IRONY
0421100038\016

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Keywords: dialogue, model of communication, free indirect discourse, verbal irony.

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The paper discusses verbal irony treated from the point of view of dialogical paradigm. Irony is regarded as a way of organizing dialogical interaction both inside a text, and between different texts.

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MACROSTRUCTURE OF DISCOURSE. INSTITUTIONAL AND LINGVOULTURAL FEATURES OF COMMUNICATORS

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SEMIOSPHERE / MENTOSFERA: FOUR INDEPENDENT MICRODESCRIPTION
0421100038\017

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Keywords: semiosphere, mentasfera, Vietnam comparison, translation pitfalls, the Chinese alphabet nonverbal.

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The article deals with four independent descriptions of semiosphere in different lingvistique cultures. It`s given the characteristics and behavior traits of a particular etnotype.

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VI.

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VIII.

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