WORLD OF LINGUISTICS AND COMMUNICATION 2017,  2

  CONTENT

 I. PUBLICATIONS

1. A.A. Romanov, L.A. Romanova
Tver state agricultural academy, Tver

VECTOR FOCUS OF RESHAPED IMMERSION IN DISCURSIVE SPACE OF INFORMATION ATTACK
ID: 0421200038\XXXX

Key words: discourse, discourse reality, discourse «window», fan «shift», «viral» information, «beneficiary communication», «psychological» impact, regulatory mechanism, communicative construct, «tunnel (frame) sign-construct»

  The article deals with (analyzes) the problem of «regulative mechanism» of spreading and introducing «viral» or informationally prevailing communicative constructive practices into the media space to create conditions for massive pressure in order to realize an inconspicuous (secretive) introduction into the mass consciousness of «viral» ideas, attitudes and values that destroy habitual life styles, national cultural foundations, patterns and language patterns.

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Reviewed. Recommended for publication

  Citation: Romanov A.A., Romanova L.A. Vector focus of reshaped immersion in discursive space of information attack // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 1–32. Access mode: www.tverlingua.ru

2. Yu.V. Kobenko, A.Yu. Snisar
National research Tomsk polytechnic University, Tomsk

THE WORD-FORMATION MODELS OF NEOLOGISMS IN THE MEDIA TEXTS OF AMERICAN NEWS TABLOIDS
ID: 0421200038\XXXX

Key words: neologisms, news media texts, American variant of contemporary English, word-formation model, derivation

  The article defines the neologic word formation models in media texts of American news tabloids for the period 2011–2016. Revealed word formation models are divided into three groups: a non-affixed, an affixed and a mixed one. In the first group the most productive is the word-formation model "N + N = N" (46%); the second group is dominated by the suffix models (9%); in the mixed group contaminative-suffixal models prevail. Synchronically the neologization of the American variant of the contemporary English language is carried out mainly in the context of media communication.

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Reviewed. Recommended for publication

Citation: Kobenko Yu.V., Snisar A.Yu. The word-formation models of neologisms in the media texts of American news tabloids // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 33–42. Access mode: www.tverlingua.ru

  II. MATERIALS AND REPORTS

3. N.A. Komina, L.V. Isaeva
Tver state University, Tver

THE AESTHETIC BEYOND THE AESTHETICS: PRAGMA-SEMANTIC CHARACTERISTICS OF THE GAME ADVERTISING TEXT
ID: 0421200038\XXXX

Key words: game advertising text, aesthetics of advertising, persuasive, manipulation

  The article deals with the aesthetic component of the game advertising text. Based on the analysis of the classical aesthetics of Kant and Schiller, the article puts forward the idea that the aesthetic aspects of advertising manifest themselves on the technological, and not strategic levels of the game discourse, the former being the grounds for realization of persuasive and manipulative techniques of game advertising.

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Reviewed. Recommended for publication

  Citation: Komina N.A., Isaeva L.V. The aesthetic beyond the aesthetics: pragma-semantic characteristics of the game advertising text // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 33–42. Access mode: www.tverlingua.ru

4. E.V. Malysheva
Tver state agricultural academy, Tver

BODY LANGUAGE IN THE COMMUNICATIVE SPACE: RESULTS AND PERSPECTIVES (PART I)
ID: 0421200038\XXXX

Key words: communication, body language, nonverbal units, social interaction, touch

  The article deals with the body language in the communicative space. The author concludes that today there are unresolved questions concerning the use of nonverbal means not just as elements of communication namely such signs / components that not only include speech and act as a single complex with a verbal interaction system but also carry themselves additional functions.

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Reviewed. Recommended for publication

  Citation: Malysheva E.V. Body language in the communicative space: results and perspectives (Part I) // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 44–68. Access mode: www.tverlingua.ru

5. Yu.V. Slozhenikina, V.S. Zvyagintsev, I.D. Pavlova
Samara branch of Moscow city pedagogical University, Samara

SPECIFICATION / EXPANDING THE VALUE OF THE TERMS AND PROBLEMS OF TERMINOGRAPHY
ID: 0421200038\XXXX

Key words: semantics, terminology, terminography, term renaming, narrowing the meaning of the term, expanding the meaning of the term

  Despite the existence of international standards, recommendations and methodological aids, medical terminology is characterized by a high percentage of formal-semantic variation. The relevance of the article is determined by the need of identifying the causes of disorder in the dictionary literature, caused by semantic terminological processes. The functional, pragmatic approach to the term comprises the novelty of the article. Not only the cases of variation are fixed and analyzed in connection with the narrowing the meaning of the term, expanding the meaning of the term and renaming of the terms, recommendations for further lexicographic practice are also suggested.

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Reviewed. Recommended for publication

  Citation: Slozhenikina Yu.V., Zvyagintsev V.S., Pavlova I.D. Specification / expanding the value of the terms and problems of terminography // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 69–85. Access mode: www.tverlingua.ru

  III.  RESEARCH

6. E.S. Nikitina
Institute of linguistics of the Russian Academy of Sciences, Moscow

TEXT AS SUBJECT IN COMMUNICATIVE INTERACTION
ID: 0421200038\XXXX

Key words: autocommunication, comprehention, subject, sense, text

  In the article comprehension is considered as a type of autocommunication. In this case, the text, as one of the partners me in the field of autocommunications, is given the leading role. The text performs the functions of starting and controlling comprehention. In the hierarchy of self-personalities, the text takes a higher position as a quasi-subject of understanding.

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Reviewed. Recommended for publication

  Citation: Nikitina E. S. Text as subject in communicative interaction // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 86–105. Access mode: www.tverlingua.ru

7. L.V. Gubanova
Institute of Foreign languages of Moscow City Teacher Training University, Moscow

A foreign language teacher as a practical psychologist. Psychological ensuring of professional activity
ID: 0421200038\XXXX

Key words: structure, professional activity, competence, standard

  The article proves the necessity of psychological ensuring of professional activity of a foreign language teacher. The structures of this activity, the interrelationship of its components are given in detail. All this is important to raise the levelof qualification of foreign language teachers.

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Reviewed. Recommended for publication

  Citation: Gubanova L.V. A foreign language teacher as a practical psychologist. Psychological ensuring of professional activity  // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 106–124. Access mode: www.tverlingua.ru

8. O.V. Novosyolova
Tver state agricultural academy, Tver

COMMUNICATIVE TOLERANCE VS COMMUNICATIVE FAIRNESS OF DIFFERENT PRAGMATIC ORIENTATION UTTERANCES
ID: 0421200038\XXXX

Key words: communicative tolerance, communicative fairness, category, pragmatics

  The article compares the category of communicative tolerance and the category of communicative fairness. The author comes to the conclusion that the interactive space of the category of communicative fairness is wider and it goes beyond the conflict-free cooperation of interlocutors, because interlocutors of different social status meet with a large number of typical life scenarios in everyday interaction and it is impossible to avoid intentionally or accidentally directive, menasive or destructive statements.

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Reviewed. Recommended for publication

Citation: Novosyolova O.V. Communicative tolerance vs communicative fairness of different pragmatic orientation utterances // World of linguistics and communication: electronic scientific journal. 2017. № 2. P. 125–147. Access mode: www.tverlingua.ru

  IV. REVIEWS

  Representatives of the Tver linguistic school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of the Russian Federation A. A. Romanov) took part in work of XVII International scientific and practical conference "Linguistic discourse in social practice" (Tver, April 7-8, 2017).

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Citation: Komina N.A. XVII International research and development conference “Language Discourse in Social Practice” // World of linguistics and communication: electronic scientific journal. 2017. № 2. Access mode: www.tverlingua.ru

  The representatives of the linguistic school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of the Russian Federation A. A. Romanov) took part in the International scientific conference "Life of language in culture and society – 6" (Moscow, 26-27 may 2017).

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  Citation: Bynyov A.A. International scientific conference «The life of language in culture and society – 6» // World of linguistics and communication: electronic scientific journal. 2017. № 2. Access mode: www.tverlingua.ru

  Representatives of the Tver school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of the Russian Federation A. A. Romanov) took part in the meeting of the International round table "Interactive teaching methods in the classroom at the University" (Tver, 30 may 2017).

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  Citation: Romanov A.A., Romanova L.A., Malysheva E.V., Novoselova O.V. International Round Table «Interactive methods of teaching in the University» // World of linguistics and communication: electronic scientific journal. 2017. № 2. Access mode: www.tverlingua.ru

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