WORLD OF LINGUISTICS AND COMMUNICATION 2017,  3

  CONTENT

 I. PUBLICATIONS

1. A.A. Romanov, L.A. Romanova
Tver State Agricultural Academy, Tver

FUNCTIONAL SPECIFICITY OF THE "FAN SHIFT" OF THE WINDOW OF DISCOURSE IN THE INFORMATIVE AND CONSCIENTAL CAMPAIGN
The first article: "Window of discourse" as a complex technology of informative spin-doctoring impact
ID: 0421200038\XXXX

Key words: "virus" information, informative attack, communicative and media technology of "fan shift", consciental impact, consciental campaign, mental representation, "window of discourse", pattern, spin-doctoring technology, technology of informative impact

  The article deals with "the window of discourse" as a complex technology of informative spin-doctoring impact. The authors conclude that the leading role of the communicative and informative component in the structure of society is determined by reliance on relational properties and the "regulatory nature of their messages".

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Reviewed. Recommended for publication

  Citation: Romanov A.A., Romanova L.A. Functional specificity of the "fan shift" of the window of discourse in the informative and consciental campaign. The first article: "Window of discourse" as a complex technology of informative spin-doctoring impact // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 1–39. Access mode: www.tverlingua.ru

2. G.G. Yakovleva
Chuvash State University named after I.N. Ulyanov, Cheboksary

ZOONIMES AS MARKERS OF VOCATIVES IN LANGUAGES OF DIFFERENT STRUCTURES
ID: 0421200038\XXXX

Key words: vocative, zoonim, functioning, communicative situation, linguocultural particularity

  The article deals with zoonimes as vocatives in the Russian, Chuvash, German and English languages and describes the particularity of their functioning in different communicative situations.

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Citation: Yakovleva G.G. Zoonimes as markers of vocatives in language of different structures // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 40–52. Access mode: www.tverlingua.ru

3. Т.I. Meremkulova
National Research Tomsk Polytechnic University, Tomsk

PHONETIC VARIATION OF BORROWED GALLICISMS IN MODERN GERMAN LANGUAGE SYSTEM
ID: 0421200038\XXXX

Key words: borrowings, Gallicisms, contemporary German, phonetic variation, typology

  The typology of synchronous phonetic variation within the borrowed Gallic stratum in the German literary language system is presented in the article. In the mainstream of the dialectical approach, groups of symptomatic phenomena are distinguished according to typological similarity. The phonetic variation of the Gallic borrowings of a qualitative type, connected with the fluctuation of separate phonemes quality in the sound contour of the Gallic borrowings as a result of their reproduction in German literary speech, should be recognize as the most extensive one. Another phenomenon that only recently received a linguistic interpretation is the functionally-genetic variation (re-sounding) of borrowed Gallicisms in accordance with the pronunciation norms of the prestigious donor language (English metalect) in the language situation in modern Germany. Observation of the functional peculiarities of the Gallic stratum in German literary language remains relevant for institutional codification in the context of traditionally practiced preference for Gallic borrowings to their weakly assimilated Anglo-American equivalents in the modern German press.

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Citation: Meremkulova T.I. Phonetic variation of borrowed gallicisms in modern German language system // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 53–64. Access mode: www.tverlingua.ru

  II. MATERIALS AND REPORTS

4. Е.Y. Kislyakova
Volgograd State Social Pedagogical University, Volgograd

SEMANTIC STRUCTURING OF FAITH AND FANATISM IN THE PARADIGM OF ALTERITY
ID: 0421200038\XXXX

Key words: faith, fanatism, semantic determiner, specifier, alterity, the Other

  The article focuses on the issue of defining the notions of faith and fanatism by means of interpreting them via the communicative category of alterity. As a result, the notion of faith is specified by the obligatory existence of the Other as a basis of spiritual growth, love for God and the people around you; the notion of fanatism is specified by the attitude to the Other as an object: the Other as a sacrifice, a means of achieving one’s own goals, and thus, leading to a sinful life and idle spirit.

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  Citation: Kislyakova E.Y. Semantic structuring of faith and fanatism in the paradigm of alterity // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 65–76. Access mode: www.tverlingua.ru

5. Е.А. Firsova, Е.V. Malysheva, S.S. Firsov
Tver State Agricultural Academy, Tver
Tver Institute of Ecology and Right, Tver

ORGANIC PRODUCTS AS THE BASIS OF HEALTHY LIVING IN MODERN COMMUNICATIVE SOCIETY
ID: 0421200038\XXXX

Key words: organic products, communicative society, healthy living, communication, marketing information

  The article deals with organic products as the basis of healthy living in modern communicative society. The authors conclude that today there are many factors influencing the formation a person needs in a healthy way of life. The formation of this need invariably leads to changes in the needs of the person in informative and communicative society.

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Citation: Firsova E.A., Malysheva E.V., Firsov S.S. Organic products as the basis of healthy living in modern communicative society // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 77–87. Access mode: www.tverlingua.ru

  III.  RESEARCH

6. E.S. Nikitina
Institute of Linguistics of the Russian Academy of Sciences, Moscow

THE TYPOLOGICAL SENSE AS THE RESULT OF A TYPOLOGICAL UNDERSTANDING
ID: 0421200038\XXXX

Key words: text, typological sense, stereotypical understanding, deduction, abduction, interpretation

  Typological sense is the result of typological understanding. Human being is born into this world as the world of certainty and typical, and in the early stages of development, learning a language, learn to perceive the phenomena, objects, creatures in the world as types rather than as a combination of unique and inimitable qualities. People learn to accurately identify the type of interaction, "guessing" on its private grounds, have a feeling for the advance of a forthcoming cooperation, its composite structure, typical of the beginning and the end, and the other "genre" signs. When considering the concepts of text in terms of semiotic culture, it was found that, to any message could be defined as "text", it should be at least double-encode. Firstly, as a message, and, secondly, as metamessage referred to the genre as a unity, a conscious representation of something as a communicative message. The typological sense connects one text to others, bringing it under a single genre definition. Have typological sense allows us to convert text: compress it, retelling "in our own words", to translate into other languages, etc. The allocation of typological sense allows us to make numerous transformations and interchanges in different sign systems, while remaining within the specified sense.

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  Citation: Nikitina E.S. The typological sense as the result of a typological understanding // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 88–104. Access mode: www.tverlingua.ru

7. N.V. Patroeva, А.V. Priobrazhenskiy
Petrozavodsk State University, Petrozavodsk

TO THE QUESTION OF THE RELATIONSHIP BETWEEN SYNTAX AND STROPHE PATTERN (based on the small strophic forms)
ID: 0421200038\XXXX

Key words: poetic sintax, the syntactic dictionary, strophic division, metrics, monostich, distich

  The article examines the relationship between syntactic and compositional organization of the poetic text on the material of the monostichs, distichs and graphically divided into one-, two-verses and tercets in the poetic texts of small genres of Russian poetry of XVIII – first third XIX century. With the increase in size increases the length of the sentence in the stanza, becomes more complex sentence constructions: more than a third of the structures in the works, divided into two-verses and tercets, are polypredicative. Monostichs and one-verses, as a rule, sentences with one grammatical centre, but always very common and / or expanded. Not more than a quarter of two-verses and tercets divided into two or (rarely) more proposals, tercets is syntactically more complex, which is probably connected with the peculiarities of more complex rhyme because of the separation of text on odd-numbered stanzas. Two-verses – whole texts are based only on 30% consisting of one monopredicative proposals and demonstrating syntactic many parts statements and the desire of the author in a very minor form to accommodate complex statement. Distichs are constructed as education without rhyme, but the unity of the stanza supports the coincidence of the boundaries of the stanzas and sentences. Only a metric of the form 6-stop pentameter and sillabica more attracted to a mismatch between syntactic and strophic divisions, while the dominant tendency to symmetry in the structure: 1 verse – 1 sentence. Tercets represent devoid of a clear genre of poetry, two-verses are presented by the epigrams and inscriptions, monostichs are usually epitaphs show the so-called "lapidary syllable".

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  Citation: Patroeva N.V., Priobrazhenskiy A.V. To the question of the relationship between syntax and strophe pattern (based on the small strophic forms) // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 105–121. Access mode: www.tverlingua.ru

8. L.V. Gubanova
Moscow City Teacher Training University, Moscow

THE LEARNING PROCESS: DEFINITIONS, TYPES OF MOTIVATIONS AND THEORIES (international experience)

ID: 0421200038\XXXX

Key words: learning, behavior, motivation, conditioned response, trial and error, insight

  Learning is one of the major items dealt with psychology. Learning is typically defined as modification of behavior through practice and training. The process of learning is affected by such factors as environment, motivation, health, emotions, maturation and aging. A number of theories are found operative for the process of learning among which the prominent are: classical conditioning by I.P. Pavlov, operant conditioning by B.F. Skinner, trial and error theory by E.L. Thorndike, gestalt or Insightful theory by F.D. Kohler and K. Koffka, J.B. Watson’s theory of learning and etc. It is suggested that for the best transfer of learning the individual should discover interrelationships for himself. He should be exposed to the diverse and multifaceted interrelationships and principles that can help draw generalizations.

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  Citation: Gubanova L.V. The learning process: definitions, types motivation and theories (international experience) // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 122–131. Access mode: www.tverlingua.ru

9. I.V. Mikhaylova, S.А. Pilipenko
Tomsk State University of Architecture and Building, Tomsk
Brest State University named after A.S. Pushkin, Brest (Belarus)

NARRATIVE BASIS OF FAN-FICTION AS THE ORIGINAL LITERATURE INTERNET-CREATION
ID: 0421200038\XXXX

Key words: narrative foundation, narrative experience, fan fiction, interactive space, Internet discourse

  The article examines the determined research of the fan fiction's narrative foundation, where fan fiction is interpreted as an original piece of writing, based on the Internet platform, which origin is written by the authorial creation. The aim is to prove the continued possibilities which help to create the person's best sides in the certain interactive communicative space.

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  Citation: Mikhaylova I.V., Pilipenko S.A. Narrative basis of fan-fiction as the original literature Internet-creation // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 132–140. Access mode: www.tverlingua.ru

  IV. CHRONICLES

  Representatives of the Tver linguistic school of the dynamic model of dialogue (scientific supervisor of the school is DSc, Professor, Honored scientist of the Russian Federation A.A. Romanov) took part in work of International Round Table "Modern directions in development of information educational resources in the sphere of higher and secondary education" (Tver, 6, 30 may 2017).

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Citation: Bogatyrev A.A., Romanov A.A., Romanova L.A., Shkadov D.A. International Round Table "Actual trends of Information and Communications Technology development in modern vocational, high and higher education" // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 141–151. Access mode: www.tverlingua.ru

  The governor handed the award pin "In recognition of development of the Tver Region" to DSc, Professor, Honored scientist of the Russian Federation A.A. Romanov

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  Citation: Malysheva E.V. Honored award of the Governor of the Tver Region // World of linguistics and communication: electronic scientific journal. 2017. № 3. P. 152–159. Access mode: www.tverlingua.ru

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