WORLD OF LINGUISTICS AND COMMUNICATION 2018,  4

  CONTENT


  I. PUBLICATIONS

 

To the 80th Anniversary of professor V.I. Shakhovsky

1. V.I. Shakhovsky, V.I. Suprun
Volgograd State Socio-Pedagogical University, Volgograd

THE NAME OF ROSE IS THE LOVE OF BOOKS
ID: 0421200038\XXXX

Key words: the name of the rose, the library, the book manuscript, fire, the rivalry of monastic libraries, digital book, sensual reflection

  The article analyzes the novel of the famous Italian philosopher, theorist of culture, specialist in semiotics and medieval aesthetics, literary critic, writer and publicist Umberto Eco (1932-2016) “The Name of the Rose”. The authors define the main theme of this work as love for the book, for knowledge and consider that its central event is the fire destroying the library. The text includes the authors' reflections on the life of modern society, the crisis in the humanitarian field, the loss of the paper book of its attractive force. We also consider the reasons for the choice of U. Eco name for the novel, which remains incomprehensible and mysteriously magical to the very end. The article suggests a name for the rose.

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Reviewed. Recommended for publication

Citation: Shakhovsky V.I., Suprun V.I. The Name of the Rose is the love of books // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 1–31. Access mode: www.tverlingua.ru


2. Ą.A. Romanov, L.A. Romanova, O.N. Morozova
Tver State Agricultural Academy, Tver
Tver State University, Tver

AGGRESSIVE COMMUNICATION PRACTICES OF “SOFT POW-ER” IN POLITICAL DISCOURSE AND COUNTER DISCOURSE (based on different public interviews of V.V. Putin)
ID: 0421200038\XXXX

Key words: verbal aggression, “soft power”, political TV-interview, provocation, frame configuration

  The article deals with the work of verbal aggressive effect by means of technological “soft power” practices in political TV-interviews.

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Reviewed. Recommended for publication

  Citation: Romanov A. A. Romanova L.A., Morozova O.N. Aggressive Communication practices of “Soft power” in political discourse and counter discourse (based on different public interviews of V.V. Putin) // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 32–74. Access mode: www.tverlingua.ru

 


3. I.A. Sternin, D.Yu. Prosovetskiy
Voronezh State University, Voronezh

EMOTION AND EVALUATION IN THE SEMANTICS OF THE WORD
ID: 0421200038\XXXX

Key words: markeme, Index of Textual Markedness, correlation coefficient, centre of attraction, markeme linking power, British prose, authors markeme distance visualization

  This paper is devoted to relationship between emotion and evaluation. Difficulties arising in lexicographic description of emotional and evaluative vocabulary are indicated, a model of connotation is described, and a method for an accurate description of emotions is proposed.

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Reviewed. Recommended for publication

  Citation: Sternin I.A., Prosovetskiy D.Yu. Emotion and evaluation of the word // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 75–96. Access mode: www.tverlingua.ru


4. S.V. Ionova
State University of Russian Language named after A.S. Pushkin, Moscow

GLORIFICATION SEMANTICS AND COMMUNICATIVE CONCEPT OF THE «EXALTATION THROUGH LANGUAGE»
ID: 0421200038\XXXX

Key words: glorification, language elevation, value, semantics, communication, heroization, justification

  The article deals with the concept of classification as a semantic and communicative phenomenon based on the mechanism of «exaltation by language» of the subject of speech used by the speaker. Differentiation of these concepts is offered, possibility of their application for designation of the subjects of the speech relating to negative social values is discussed.

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Reviewed. Recommended for publication

  Citation: Ionova S.A. Glorification semantics and communicative concept of the “exaltation through language” // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 97–117. Access mode: www.tverlingua.ru


5. S.S. Takhtarova, D.L. Abusyarov
Kasan Federal University, Kasan

LINGUOECOLOGICAL FUNCTION OF XENODENOTATIV DIMINUTIVE
ID: 0421200038\XXXX

Key words: linguoecology, emotive communication, mitigation, diminutive, strategy and tactics

  The paper is devoted to the consideration of the linguoecological aspect of xenodenotative tactics that implements the strategies of communicative mitigation. The author comes to the conclusion that the use of xenodenotative diminutives in emotive communication creates a benevolent tonality of communication aimed at optimizing communicative contact and preserving the communicative ecosystem.


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Reviewed. Recommended for publication

  Citation: Takhtarova S.S., Abusyarova D.L. The Name of the Rose is the love of books // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 118–131. Access mode: www.tverlingua.ru


6. V.V. Leontyev
Volgograd State University, Volgograd

“THE DARK SIDE” OF POLITENESS: HISTORICO-PRAGMATIC ANALYSIS OF NOMINATIONS OF ITS SUBJECTS IN THE RUSSIAN LINGUA-CULTURE
ID: 0421200038\XXXX

Key words: politeness, impoliteness, rudeness, linguistic (im)politeness, emotion, a rude fellow, a boor, an impudent fellow

  In the light of the contemporary theories of linguistic (im)politeness the article analyses the cultural peculiarities of the ways of nominating subjects of impolite and rude verbal and non-verbal actions in the Russian lingua-culture.

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Reviewed. Recommended for publication

  Citation: Leontyev V.V. “The dark side” op politeness: historic-pragmatic analysis of nominations of its subjects in the Russian lingua-culture // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 132–162. Access mode: www.tverlingua.ru


 7. L.A. Kiseleva
Bashkir State University, Ufa

EMOTIVE CONSTANTS AND VARIABLES OF INTERCULTURAL COMMUNICATION
ID: 0421200038\XXXX

Key words: emotions, emotiveness, intercultural communication, emotional speech behaviour

  The article discusses linguistic and non-linguistic factors determining the specificity of the emotive aspect of intercultural communication. It has been established that among them the most significant are such factors as the degree of diversity of emotive units and means of language, the presence of typical models of emotive speech behaviour that developed within a certain culture, etc.

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Reviewed. Recommended for publication

  Citation: Kiseleva L.A. Emotiva constants and variables of intercultural communication // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 163–179. Access mode: www.tverlingua.ru


 

  II. MATERIALS AND REPORTS

8. V.T. Malygin
Vladimir branch of Financial University under the Russian Government, Vladimir

GERMAN BORROWINGS IN THE RUSSIAN LANGUAGE: GENESIS AND ACCUSTOMING
ID: 0421200038\XXXX

Key words: borrowing, Germanisms, assimilation, accustoming, globalization, donor language, recipient language, extra-linguistic and intra-lingual reasons, genesis

The article discusses German borrowings in Russian from the point of view of their genetic characteristics and accustoming. One can stress out two main groups of reasons for borrowing process: extralinguistic and intralingual. Extralinguistic reasons have always been associated with cultural, economic, social, political and other relations. Recently, they have been closely connected and deepened due to globalization trends. The author comes to the conclusion that nouns prevail among German borrowings. Verbs and adjectives are represented by only a small number. The author notes that borrowing from a language to language follows two paths: oral and written.

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Reviewed. Recommended for publication

  Citation: Malygin V.T. Germanic borrowings in the Russian language: genesis and accustoming // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 180–192. Access mode: www.tverlingua.ru


9. F.N. Daulet
Institute of Asian and African Countries of Lomonosov Moscow State University, Moscow (Republic of Kazakstan)

GENDER STEREOTYPES OF CHINESE CULTURE AND THEIR REFLECTION IN THE LANGUAGE (history and modernity)
ID: 0421200038\XXXX

Key words: linguistic worldview, gender stereotypes, Chinese language, linguoculturology, gender culture of China

  The article deals with the gender traditions of Chinese culture and their mainstreaming in the lexical fund of the Chinese language. The aim of the work is the presentation of the national-cultural characteristics of the gender culture of the Chinese and the ways of their implementation in lexical units: the word, stable phrases and euphemisms and the proverbs and sayings.

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Reviewed. Recommended for publication

  Citation: Daulet F.N. Gender stereotypes of Chinese culture and their reflection in the language (history and modernity) // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 193–209. Access mode: www.tverlingua.ru


10. A.S. Zaytseva, Yu.Vl. Slozhenikina, A.V. Rastyagayev
ĄCivil Defence Academy of EMERCOM of Russia, Moscow
Moscow City Pedagogical University (Samara branch), Samara

LANGUAGE POLICY ASPECTS IN TERMINOLOGY (on the material of the emergency situations special vocabulary)

ID: 0421200038\XXXX

Key words: language policy, terminology, term, emergency situation, unification, codification

The article is devoted to the analysis of the state language policy impact on the emergency situations terminology. This policy is carried out in three directions. In the sphere of administration, the language policy is implemented by the compliance of the emergency situations terminology with federal laws, state and international standards, dictionaries and reference books. In the field of education, the language policy in the emergency situations terminology is associated with the introduction of State Educational Standards, the development of appropriate educational programs and textbooks. In the field of mass media, the language policy in the emergency situations terminology is associated with the activities of the Press Office of the Ministry of Emergency Situations.

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Reviewed. Recommended for publication

  Citation: Zaytseva A.S., Slozhenikina Yu.V., Rastyagayev A.V. Language policy aspects in terminology (on the material of the emergency situations special vocabulary) // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 210–230. Access mode: www.tverlingua.ru


 

  III.  RESEARCH

11. Yu.V. Kobenko, E.S. Riabova, A.Yu. Snisar
National Research Tomsk State University, Tomsk
Samara National Research University, Samara

THE FUNCTIONS OF NEOLOGISMS IN THE AMERICAN MASS MEDIA OF THE 21st CENTURY

ID: 0421200038\XXXX

Key words: neologisms, functions, media text, mediatization, neologization, the American version of modern English, American mass media, the 21st century

The article focuses on the overview of the neology units’ functions in media texts of the 21st century American mass media. The following functions are discussed: nominative, stylistic with evaluative and expressive subfunctions, communicative, pragmatic, norm-forming, syntactical with contextual and rhematic varieties, temporal (coherent). Basic functions are nominative and stylistic ones, in accordance with which neologisms are divided into fixed neolexemes and neosememes and individual (occasional) units that are not widely used. In order to identify the functions of neologisms authors implement a
system-functional approach which is based on the analysis of the object as a system, an integral body of interrelated elements (neologisms) functioning within the framework of a specific organized structure – the American version of the modern English language system.

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Reviewed. Recommended for publication

  Citation: Kobenko Yu.V., Riabova E.S., Snisar A.Yu. The functions of neologisms in the American mass media of the 21st century // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 231–250. Access mode: www.tverlingua.ru


12. E.V. Malysheva
Tver State Agricultural Academy, Tver

TYPICAL MEANS OF VERBAL MANIFESTATION OF VERBAL-TACTILE REGULATIVES IN ENGLISH DIALOGUE

ID: 0421200038\XXXX

Key words: dialogue, communication, verbal-tactile regulatives, speech, lexical units, syntactic units

Verbal and nonverbal means mark the line components of verbal-tactile regulatives in English dialogue in different ways. On the one hand verbal means can be represented by a specific set of the most frequent lexical units. On the other hand it seems possible to use certain dialogue constructions (as frequency manifestation indicators of syntactic means) in the form of a set of functionally specialized units of verbal and tactile order.

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Reviewed. Recommended for publication

  Citation: Malysheva E.V. Typical means of verbal manifestation of verbal-tactile regulatives in English dialogue // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 251–276. Access mode: www.tverlingua.ru


13. M.I. Ivkina
Institute of Russian Language and Culture Lomonosov Moscow State University, Moscow

GRAMMATIC QUESTS AND LEXICAL MARATHONS IN THE SOCIAL NETWORK INSTAGRAM

ID: 0421200038\XXXX

Key words: le-leaning, Smart Education, distance learning, Instagram, education in social networks, Social Media

The article is devoted to interactive methods of using the social network Instagram while teaching Russian as a foreign language. Social networks, or Social Media, are a new form of distance learning in the context of Smart Education, and therefore we have assumed that the use of mobile applications will positively affect the academic performance of foreign students in the development of communicative skills.


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Reviewed. Recommended for publication

  Citation: Ivkina M.I. Grammatic quests and lexical marathons in the social network Instagram // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 277–287. Access mode: www.tverlingua.ru


14. J. Najafi
State Institute of Russian language named after A.S. Pushkin, Moscow (Iran)

PHRASEOLOGICAL UNITS EXPRESSING MASTERY AND RESPECT FOR THE MASTER IN TERMS OF HISTORY OF ORIGIN AND USE

ID: 0421200038\XXXX

Key words: phraseology, skill, work, history of origin, different meanings, respect for the master

The concept of labor has many semantic components and textual implementations. We turned to phraseological units with the meaning of “skill and respect for the master”, which fixes the values that underlie the secular culture of peoples and which correspond to each other, uniting into a common axiological field of cultures.


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Reviewed. Recommended for publication

  Citation: Najafi J. Phraseological units expressing mastery and respect for the master in terms of history of origin and use // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 288–295. Access mode: www.tverlingua.ru


 

IV. REVIEWS

 ĀIn the current issue of the journal "World of linguistics and communication" we publish the review of the monography by Romanov A.A., Romanova L.A. “Verbal aggression in professional communication: psycholinguistic aspect. – Tver: Tver State University, 2018. – 292 p.”


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  Citation: Stasyuk A.V., Nikiforova L.V., Fedoseeva (Romanova) E.G. Review of the monography by Romanov A.A., Romanova L.A. “Verbal aggression in professional communication: psycholinguistic aspect. – Tver: Tver State University, 2018. – 292 p.” // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 296–306. Access mode: www.tverlingua.ru


 

V.  HERO OF ANNIVERSARY

 In the current issue, the journal’s editors join in the congratulations of colleagues of DSc in Philology, professor, Honoured scientific worker of the Russian Federation, senior scientific worker of the Institute of Modern Languages of the Volgograd State Socio-Pedagogical University Viktor Ivanovich Shakhovsky.

 

  Editorial staff`s congratulations
 

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  EXALTATION THROUGH LANGUAGE AS A SCIENTIFIC AND PERSONAL IMPERATIVE. On V.I. Shakhovsky`s anniversary Shakhovsky

 

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  About V.I. Shakhovsky

 

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VI. CHRONICLES

 Representatives of the Tver school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of the Russian Federation A.A. Romanov) took part in the International scientific and practical conference «The Russian language and literature in professional communication and multicultural space» (Saratov, 31 Octomber - 2 November 2018).


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  Citation: Romanov A.A., Romanova L.A. International scientific and practical conference «The Russian language and literature in professional communication and multicultural space» // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 317–330. Access mode: www.tverlingua.ru


 Representatives of the Tver school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of the Russian Federation A.A. Romanov) took part in the meeting of the 12-th Russian World Assembly (Tver, 2-4 November 2018).


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  Citation: Novoselova O.V. 12-th Russian World Assembly: discussion platform "Russian language and education of the future"// World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 331–337. Access mode: www.tverlingua.ru


 Scientific supervisor of the Tver school of the dynamic model of dialogue, doctor of Philology, Professor, Honored scientist of the Russian Federation A.A. Romanov was awarded at the Civic Chamber of the Russian Federation (Moscow, 9 November 2018).ŠŌ.


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  Citation: Novoselova O.V., Noskova S.E., Cherepanova I.Y. «Golden Names of High School»: awards ceremony for the best Russian professors at the Civic Chamber of the Russian Federation // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 338–348. Access mode: www.tverlingua.ru


 Representatives of the Tver school of the dynamic model of dialogue (scientific supervisor of the school is doctor of Philology, Professor, Honored scientist of the Russian Federation A.A. Romanov) took part in the International contest of professional experience for teachers of the Russian language as foreign (Moscow, 17 September - 15 November 2018).


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  Citation: Cherepanova I.Y., Fedoseeva (Romanova) E.G., Komina N.A. International contest of professional experience for teachers of the Russian language as foreign // World of linguistics and communication: electronic scientific journal. – 2018, ¹ 4. – Š. 349–355. Access mode: www.tverlingua.ru


  OUR AUTHORS

Abusyarova Darya L.
Cherepanova Irina Y.
Daulet Fatimabibi N. u
Fedoseeva (Romanova) Elena G.
Ionova Svetlana V.
Ivkina Marina I.
Kiseleva Larisa A.
Kobenko Yuriy V.
Komina Natalya A.
Leontyev Victor V.
Malygin Viktor T.
Malysheva Ekaterina V. –
Morozova Oksana N.
Najafi Jebreil
Nikiforova Lyubov V.
Novoselova Olga V.
Noskova Svetlana E.
Prosovetsky Dmitry Yu.
Rastyagaev Andrey V.
Romanov Aleksey A.
Romanova Larisa A.
Ryabova Elena S.
Slozhenikina Yulia Vl.
Shakhovsky Victor I.
Snisar Anastasia Yu.
Stasyuk Alexander V.
Sternin Iosif A.
Suprun Vasilii I.
Takhtarova Svetlana S.
Zaytseva Alla S.

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