RESEARCH

LINGUISTICS

A.A. Romanov
Tver state agricultural Academy

THE FORMAL REPRESENTATION OF SEMANTIC ORGANIZATION OF THE TEXT

This article proposes a way of formalizing the description of the semantic organization of the text in verbal interaction. It is established that formal representation of semantic organization of the text is based on the semantic constituents of the f-structure of illocutive  type and the corresponding components of communicative and social fields (CSF), which fragments are included in the signified of the text.

V.I. Shahovsky
Volgograd state pedagogical University

THE STYLES OF THE LANGUAGE AND THEIR CONVERGENCE IN A WORK OF ART

Stylistic means and stylistic features of different versions of the texts are based on their reciprocal substitute at a constant correlation with the same denotation that changes the communicative intentions in any other text. Convergence style is manifested in the convergence of stylistic means and methods, as well as stylistic features. The phenomenon of stylistic convergence is understood as a manifestation of a whole complex of «behavior» of language and speech styles.
 

I.Yu. Cherepanova
Tver state agricultural Academy

LINGUISTIC GAMES OF POLITICIANS

The method of verbal mythologization personality allows you to create a subjective-objective myth with the help of "anchor" autosuggestive text interiorizing positive positive connotations. the article describes the peculiarities of creation of a "personal myth" policy / candidate taking into account the linguistic rules build "mythological texts".

N.A. Belous
Ulyanovsk state University

PSYCHOLOGICAL PECULIARITIES OF THE DESTRUCTIVE FORCES OF CONFLICT DISCOURSE

The article is devoted to the psychological peculiarities of linguistic manifestations of the adversarial relationship that characterize the functioning of a modern language. Suggested description of the psychological peculiarities of the destructive and the constructive forces of the conflict discourse.

E.R. Yasaveeva
Udmurt state University, Izhevsk

THE SPECIFICS OF THE REGULATORY IMPACT OF THE INSTRUMENTS OF ADVERTISING COMMUNICATIONS

Speech regulatory impact in the process of advertising communication is a complex process because of the active involvement of both the cognitive abilities of the man, and his emotional sphere. The structure of the act of a mass of speech influence on the audience is a multi-component nature of which is determined by the necessity simulated impact on a number of recipients.