WORLD OF LINGUISTICS AND COMMUNICATION, 2007 ¹ 2 (7)
CONTENTS
I. RESEARCH
ÏÎËÈÏÀÐÀÄÈÃÌÀËÜÍÎÑÒÜ OF MODERN LINGUISTICS
1. A.A. Romanov
Tver state agricultural Academy, Tver
POLITICAL RHETORIC,
TECHNICAL RHETORIC AND LINGUA RHETORICAL PARADIGM: QUO VADIS, RHETORICA?
ID number 0420700038\018
The
reasons that led to the change of scientific paradigms in linguistics at the
turn of 20-21 centuries, the analysis of a new research paradigm - «rhetorical»,
an original approach to the study of problems of organization and analysis of
communication processes and problems of the description of the dynamic models of
coordinated communication.
Keywords: scientific paradigm, lingua
pragmatic paradigm, rhetoric,
communication, dynamic model of dialogue.
2. V.I. Shakhovsky, N.G. Solodovnikova
Volgograd state pedagogical University, Volgograd
LINGUISTICS IN THE
PARADIGM OF POLITICAL PROBLEMS
ID number 0420700038\019
The
article describes the current problems of national political linguistics and
presented their solutions. The task of the political linguistics in the
framework of the modern scientific paradigm to study manipulative strategy and
tactics, verbal techniques and ways of manipulating the electorate in the
political communicative space of Russia.
Keywords: scientific paradigm, political communication, discourse, manipulative
strategies and tactics.
II. PUBLICATIONS
3. SV Mkrtychan
Military Academy of Air and space defense, Tver
TO THE ISSUE OF SCOPE
OF THE CONCEPTS OF «BUSINESS COMMUNICATION» AND «BUSINESS LANGUAGE»
(TERMINOLOGICAL ASPECT)
ID number 0420700038\020
The
article outlines the boundaries of the terms «business communication» and
«business language», the volume of their concepts on the basis of comparative
analysis of the related linguistic terminology, presented in various sources.
Keywords: business communication,
interpersonal communication, communicative profession, business communication,
professional speech.
Reviewed. Recommended for publication
4. I.V. Mikhailova
Tomsk state Polytechnic University, Tomsk
THE ROLE OF ADJECTIVES
AND PRONOUNS IN THE PRESENTATION OF THE IMAGE OF «FEMME FATALE»: THE EXAMPLE OF
RUSSIAN - AND ENGLISH-SPEAKING MAGAZINES
ID number 0420700038\021
In
the article the role of adjectives and pronouns in the process of creation of
the advertising message for the presentation of the image of «femme fatale».
Analysis of the language material held by the example of articles in Russian and
English magazines for «female» audience.
Keywords: adjective, pronoun, formation of
the image, lingua-ethnical features of the language means.
Reviewed. Recommended for publication
5. L.V. Stakhova
Ulyanovsk state University, Ulyanovsk
SOME FEATURES OF
REPRESENTATION ACTION COHERENCE IN THE TEXT FRAGMENT
ID number 0420700038\022
On
the material of Russian and English languages the author studied the specifics
of functioning of non-stereotype morpheme themes and tendencies of interaction
of several non-stereotype morpheme themes within a single text. Analysis of
types action coherence has been conducted on two levels: superficial and deep.
Keywords: category action, verbal signage
mem, action morpheme themes, action coherence.
Reviewed. Recommended for publication
6. L.K. Borodulina
Tver state agricultural Academy, Tver
CONDITIONS FOR THE
DEVELOPMENT OF VERBAL COMMUNICATION SKILLS IN CHILDREN OF DIFFERENT AGE GROUPS
ID number 0420700038\023
The
article describes the results of experimental study of the study of cognitive
activity, initiative, increase vocabulary, continuous speech of children of
different age groups.
Keywords: oral communication, children of
preschool age, cognitive activity, vocabulary.
Reviewed. Recommended for publication
7. A.A. Mamedgasanova
Tver state agricultural Academy, Tver
HOME, FAMILY, HEARTH IN
THE LANGUAGE PICTURE OF THE WORLD OF DIFFERENT PEOPLES: THE RATIO OF THE
CONCEPTS
ID number 0420700038\024
The
article presents the results of comparative analysis of linguistic material the
purpose of identification of the concepts of the semantic field of home, family,
hearth, the conclusions were made about the similarities and differences of the
language consciousness of the holders of the Azerbaijan and Russian cultures.
Keywords: concept, language picture of the
world, lingua culture, an emotive component.
Reviewed. Recommended for publication
III. SCIENTIFIC WORK UNDER THE DIRECTION OF «THE DYNAMIC MODEL OF DIALOGUE»
The journal «World of linguistics and communication continues to publish abstracts of theses, performed in the mainstream of the scientific school «Dynamic model of the dialogue» under the guidance of Professor A.A. Romanov. We invite readers to the discussions on the subjects of scientific research. Your opinions, ideas and comments may be published in the next issue.
8. A.V. Stasyuk
Tver state agricultural Academy, Tver
MODALIZED PERFORMATIVE
STRUCTURES IN GERMAN
Abstract of a thesis for the degree ofcandidate of philological
Sciences
ID number 0420700038\000X
The
paper presents the General principles of the description of the German modalized
performative structures; consideres the structural and functional
characteristics of performative structures with German modal verbs; describes
the language features of manifestation of these structures; the role of
modalized performatives in the system of lexical means of formation of the
regulatory action in dialogical communication.
Keywords: performative statement, the modal
verb semantics, pragmatics, regulatory actions.
Reviewed. Recommended for publication
IV. OUR JUBILEES
9. SHYKUN ALEXEY
FEDOROVICH
The
article presents the scientific biography of the doctor of psychological
Sciences, Professor of Tver state University, Honarary member of science of the
Russian Federation Shykun Alexei Fedorovich.
Keywords: scientific biography, scientific
and pedagogical school, scientific interests.
V. SCIENTIFIC LIFE
May 15, 2007
on 14 may 2007, held a competition for the best instructor's manuals
for Tver state agricultural Academy. Among the departments of Academy the
Department of language theory and intercultural communication took the first
place.
more details...
June, 6 2007
From may 10 to June 4, 2007, by the Department of theory of language and
intercultural communication ÈÏËèÌÊ when ÒÃÑÕÀ jointly with the Department of
theoretical and applied linguistics of Tver state University was held the
interuniversity Olympiad in Russian language and speech culture «Speak correctly
and good!».
more details...
June, 18 2007
Took place the meeting of philological section "Language, speech,
personality in social interaction" Department of theory of language and
intercultural communication Institute of applied linguistics and mass
communications at the ÒÃÑÕÀ in the framework of the international
scientific-practical conference «Stabilization of production and development of
agro-industrial complex of the region on the basis of introduction of innovative
technologies», Tver-Sakharov, 13-15 June 2007
more details...
ANNOUNCEMENTS
The third edition of electronic scientific journal «World of linguistics and communication» is planned for September 2007 Scientific articles are accepted till September 20, 2007. The First section of the journal will focus on the theme «Socio-cultural and psychological characteristics of promotional discourse».
OUR AUTHORS
Borodulina Ljudmila Konstantinovna Mamedgasanova Arzu Ashrafiddin kyzy Mikhailova Irina Vladimirovna Mkrtychjan Svetlana Viktorovna Romanov Alexey Arkadjevich Solodovnikova Natalija Gennadjevna Stasyuk Aleksandr Viktorovich Stakhova Larisa Vladimirovn Shakhovskiy Viktor Ivanovich |