WORLD OF LINGUISTICS AND COMMUNICATION, 2007 ¹ 2 (7)

CONTENTS

I. RESEARCH

ÏÎËÈÏÀÐÀÄÈÃÌÀËÜÍÎÑÒÜ OF MODERN LINGUISTICS

1. A.A. Romanov
Tver state agricultural Academy, Tver

POLITICAL RHETORIC, TECHNICAL RHETORIC AND LINGUA RHETORICAL PARADIGM: QUO VADIS, RHETORICA?
ID number 0420700038\018

The reasons that led to the change of scientific paradigms in linguistics at the turn of 20-21 centuries, the analysis of a new research paradigm - «rhetorical», an original approach to the study of problems of organization and analysis of communication processes and problems of the description of the dynamic models of coordinated communication.
Keywords: scientific paradigm, lingua pragmatic paradigm, rhetoric, communication, dynamic model of dialogue.
 

2. V.I. Shakhovsky, N.G. Solodovnikova
Volgograd state pedagogical University, Volgograd

LINGUISTICS IN THE PARADIGM OF POLITICAL PROBLEMS
ID number 0420700038\019

The article describes the current problems of national political linguistics and presented their solutions. The task of the political linguistics in the framework of the modern scientific paradigm to study manipulative strategy and tactics, verbal techniques and ways of manipulating the electorate in the political communicative space of Russia.
Keywords: scientific paradigm, political communication, discourse, manipulative strategies and tactics.

II. PUBLICATIONS

3. SV Mkrtychan
Military Academy of Air and space defense, Tver

TO THE ISSUE OF SCOPE OF THE CONCEPTS OF «BUSINESS COMMUNICATION» AND «BUSINESS LANGUAGE» (TERMINOLOGICAL ASPECT)
ID number 0420700038\020

The article outlines the boundaries of the terms «business communication» and «business language», the volume of their concepts on the basis of comparative analysis of the related linguistic terminology, presented in various sources.
Keywords: business communication, interpersonal communication, communicative profession, business communication, professional speech.
Reviewed. Recommended for publication

4. I.V. Mikhailova
Tomsk state Polytechnic University, Tomsk

THE ROLE OF ADJECTIVES AND PRONOUNS IN THE PRESENTATION OF THE IMAGE OF «FEMME FATALE»: THE EXAMPLE OF RUSSIAN - AND ENGLISH-SPEAKING MAGAZINES
ID number 0420700038\021

In the article the role of adjectives and pronouns in the process of creation of the advertising message for the presentation of the image of «femme fatale». Analysis of the language material held by the example of articles in Russian and English magazines for «female» audience.
Keywords: adjective, pronoun, formation of the image, lingua-ethnical features of the language means.
Reviewed. Recommended for publication

5. L.V. Stakhova
Ulyanovsk state University, Ulyanovsk

SOME FEATURES OF REPRESENTATION ACTION COHERENCE IN THE TEXT FRAGMENT
ID number 0420700038\022

On the material of Russian and English languages the author studied the specifics of functioning of non-stereotype morpheme themes and tendencies of interaction of several non-stereotype morpheme themes within a single text. Analysis of types action coherence has been conducted on two levels: superficial and deep.
Keywords: category action, verbal signage mem, action morpheme themes, action coherence.
Reviewed. Recommended for publication

6. L.K. Borodulina
Tver state agricultural Academy, Tver

CONDITIONS FOR THE DEVELOPMENT OF VERBAL COMMUNICATION SKILLS IN CHILDREN OF DIFFERENT AGE GROUPS
ID number 0420700038\023

The article describes the results of experimental study of the study of cognitive activity, initiative, increase vocabulary, continuous speech of children of different age groups.
Keywords: oral communication, children of preschool age, cognitive activity, vocabulary.
Reviewed. Recommended for publication

7. A.A. Mamedgasanova
Tver state agricultural Academy, Tver

HOME, FAMILY, HEARTH IN THE LANGUAGE PICTURE OF THE WORLD OF DIFFERENT PEOPLES: THE RATIO OF THE CONCEPTS
ID number 0420700038\024

The article presents the results of comparative analysis of linguistic material the purpose of identification of the concepts of the semantic field of home, family, hearth, the conclusions were made about the similarities and differences of the language consciousness of the holders of the Azerbaijan and Russian cultures.
Keywords: concept, language picture of the world, lingua culture, an emotive component.
Reviewed. Recommended for publication

III. SCIENTIFIC WORK UNDER THE DIRECTION OF «THE DYNAMIC MODEL OF DIALOGUE»

The journal «World of linguistics and communication continues to publish abstracts of theses, performed in the mainstream of the scientific school «Dynamic model of the dialogue» under the guidance of Professor A.A. Romanov. We invite readers to the discussions on the subjects of scientific research. Your opinions, ideas and comments may be published in the next issue.

8. A.V. Stasyuk
Tver state agricultural Academy, Tver

MODALIZED PERFORMATIVE STRUCTURES IN GERMAN
Abstract of a thesis for the degree ofcandidate of philological Sciences
ID number 0420700038\000X

The paper presents the General principles of the description of the German modalized performative structures; consideres the structural and functional characteristics of performative structures with German modal verbs; describes the language features of manifestation of these structures; the role of modalized performatives in the system of lexical means of formation of the regulatory action in dialogical communication.
Keywords: performative statement, the modal verb semantics, pragmatics, regulatory actions.
Reviewed. Recommended for publication

IV. OUR JUBILEES

9. SHYKUN ALEXEY FEDOROVICH

The article presents the scientific biography of the doctor of psychological Sciences, Professor of Tver state University, Honarary member of science of the Russian Federation Shykun Alexei Fedorovich.
Keywords: scientific biography, scientific and pedagogical school, scientific interests.

V. SCIENTIFIC LIFE

May 15, 2007
on 14 may 2007, held a competition for the best instructor's manuals for  Tver state agricultural Academy. Among the departments of Academy the Department of language theory and intercultural communication took the first place.
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June, 6 2007
From may 10 to June 4, 2007, by the Department of theory of language and intercultural communication ÈÏËèÌÊ when ÒÃÑÕÀ jointly with the Department of theoretical and applied linguistics of Tver state University was held the interuniversity Olympiad in Russian language and speech culture «Speak correctly and good!».
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June, 18 2007
Took place the meeting of philological section "Language, speech, personality in social interaction" Department of theory of language and intercultural communication Institute of applied linguistics and mass communications at the ÒÃÑÕÀ in the framework of the international scientific-practical conference «Stabilization of production and development of agro-industrial complex of the region on the basis of introduction of innovative technologies», Tver-Sakharov, 13-15 June 2007
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ANNOUNCEMENTS

The third edition of electronic scientific journal «World of linguistics and communication» is planned for September 2007 Scientific articles are accepted till September 20, 2007. The First section of the journal will focus on the theme «Socio-cultural and psychological characteristics of promotional discourse».

OUR AUTHORS