WORLD OF LINGUISTICS AND COMMUNICATION, 2007 ¹ 3 (8)
CONTENTS
I. RESEARCH
SOCIO-CULTURAL AND PSYCHOLOGICAL CHARACTERISTICS OF
PROMOTIONAL DISCOURSE
1. A.A. Romanov
Tver state agricultural Academy, Tver
RULES AND THE
POSSIBILITY OF ADVERTISING DISCOURSE
ID number 0420700038\0025
The
article describes the rules and principles of effective advertising of different
kinds: in the press, on radio, on television and on the material of domestic and
foreign advertising impact made an assessment of the advantages and limitations
of different types of advertising; outline ways of perspective development of
promotional discourse; the methods of efficient generation of a corporate style,
product advertising.
Keywords: advertising discourse,
communication, efficiency, impact, information market, the psychology of
perception.
Reviewed. Recommended for publication
2. E.R. Yasaveeva
Udmurt state University, Izhevsk
THE
VARIABILITY OF THE NOUN IN THE ADVERTISING
DISCOURSE
ID number 0420700038\0026
The
author of the article considers proper name in the acts of the advertising
discourse as nominative communicative meaningful unit of language, speech,
serves for identification and naming of individual items of reality. Nouns in
semiotic space advertising discourse described in three varieties.
Keywords: advertising discourse , first
name, communicative act, communication, causator, addressee.
Reviewed. Recommended for publication
3. I.V. Mikhailova
Tomsk state Polytechnic University, Tomsk
SEX-ROLE VS GENDER CHARACTERISTICS OF THE LANGUAGE OF MEANS OF THE ADVERTISING
DISCOURSE
ID number 0420700038\0027
Consider similarities and differences «gender / sex-role features of» linguistic
means for participating in the formation of promotional discourse. Analysis of
the language material held by the example of articles in Russian and English
magazines for «female» audience.
Keywords: advertising discourse, gender
characteristics, gender, language use.
Reviewed. Recommended for publication
II. MATERIALS AND
REPORTS
PROBLEMS OF EDUCATION IN THE UNIVERSITY AND SCHOOL
4. N.A. Komina
Tver state University, Tver
METHOD OF THE USE OF ROLE-PLAY IN THE EDUCATIONAL PROCESS
ID number 0420700038\0028
The
author proposes the results of the pilot test of the effectiveness of
role-playing games as learning admission; describes the structural stages,
methods of correction of errors during the role play, the role of the teacher in
the assessment.
Keywords: role play, learning process,
methods of teaching, teaching a foreign language.
Reviewed. Recommended for publication
5. T. A. Larionova, A.P. kostyaev
Moscow Education Academy of Natalia Nesterova, Moscow
Moscow state open University, Moscow
PECULIARITIES OF FUNCTIONING OF THE EDUCATIONAL INSTITUTION INNOVATIVE TYPE IN
RUSSIA
ID number 0420700038\0029
According to the materials of the scientific-methodical literature in the
article analyzes the problems of organization of activity of educational
institutions of innovative type. The features of functioning and structure of
vocational education are described from synergetics' point of view.
Keywords: educational institution,
innovative activity, state standard, methodology, synergetics.
Reviewed. Recommended for publication
6. O.P. Bogatyreva
Tver state University, Tver
FUNCTIONAL TYPOLOGY OF ACADEMIC LANGUAGE TEXT OBJECT IN THE STRUCTURE OF THE
TEXT OF THE COMPLEX PRESENTATION
ID number 0420700038\0030
Based on the study of rhetorical organization many English and Russian manuals
on English language the paper develops and proposes the original functional
typology of reference of the text object in the composition of the generated in
the lesson text of the complex presentation.
Keywords: lingua didactics,
educational-language text, the rhetoric of educational texts, optimization and
regulations of the school text making.
Reviewed. Recommended for publication
III. PUBLICATIONS
7. O.N. Morozova, S.E. Noskova
Tver state agricultural Academy, Tver
THINKING ABOUT A SPELLING REFORM IN GERMANY
ID number 0420700038\0031
The
authors discuss a spelling reform in the German language, which in recent years
remains in the center of attention of the public in all German-speaking
countries.
Keywords: reform of language, German
language, spelling conference dictionary form.
Reviewed. Recommended for publication
8. N.A. Belous
Ulyanovsk state University, Ulyanovsk
THE
PHASE CHARACTERISTIC OF CONFLICT DISCOURSE
ID number 0420700038\0032
The
article is devoted to peculiarities of phase conflict voice interaction
communicants. It considers presupposition characteristics conflict discourse and
describes the elements of its communicative space. The results of the research
can improve reflective culture speaking personality and reduce the risk of
conflict.
Keywords: conflict discourse, communicative
act, pragmatic presupposition, illocutive type of interaction.
Reviewed. Recommended for publication
9. SV. Mkrtychyan
Military Academy of Air and space defense, Tver
SPEECH TACTICS OF FAILURE IN BUSINESS COMMUNICATION (ËÈÍÃÂÎÄÈÄÀÊÒÈ×ÅÑÊÈÉ ASPECT)
ID number 0420700038\0033
The
article indicated lingua-didactic perspective of the learning process oral
business communication for example, consideration of speech tactics of refusal;
the communicative relevant parameters relevant for description of communicative
situation of failure.
Keywords: lingua-didactic category, speech
tactics, tactics, business discourse, communicative competence.
Reviewed. Recommended for publication
10. E.I. Gubenko
Tver state agricultural Academy, Tver
PREREQUISITES IMPLEMENTATION OF THE DISCOURSE OF JUDICIAL PROTECTION
ID number 0420700038\0034
On
the material of the media discourse in the article analyzes the peculiarities of
implicit information verbal communication in the professional sphere. Discourse
of judicial protection is considered as a dynamic model of communication in the
framework of the dynamic model of dialogue A.A. Romanov.
Keywords: legal discourse, communicative
purpose, presupposition, implicitly, information, semantic structure of an
utterance, dynamic model of communication.
Reviewed. Recommended for publication
11. K.P. Makaradze
Tver state agricultural Academy, Tver
STRATEGIC PRINCIPLE OF IMPLEMENTATION OF MEDICAL DISCOURSE
ID number 0420700038\0035
The
article suggests the results of a study of the medical discourse on the material
of dialogues medical admission. Great attention is paid to the analysis of the
communication strategies used by physicians during psychotherapeutic
communication with the patient.
Keywords: medical discourse,
psychotherapeutic communication, communication strategies, verbal consolation,
discursive practice.
Reviewed. Recommended for publication
12. Yu.Yu. Utkin
Tver state agricultural Academy, Tver
THE
RECIPIENT OF LEGAL TEXT AS AN OBJECT OF SOCIAL AND SPEECH EFFECT (ON THE
MATERIAL OF THE TVER MASS MEDIA)
ID number 0420700038\0036
The
article is devoted to the impact of the legal text in the media on different
social groups of population; It considers a factor of orientation in legal text;
the typology readers of social and verbal communication in legal texts regional
media.
Keywords: speech influence, the recipient of
the impact, the legal text typology.
Reviewed. Recommended for publication
13. M.V. Skotnikov
Tver state agricultural Academy, Tver
TO
THE QUESTION ABOUT THE INTRODUCTION OF PSYCHOLOGICAL TRAININGS IN THE TRAINING
PROGRAMME OF DRIVERS
ID number 0420700038\0037
The
article presents the results of the experiment on assessment and identification
of dominant stimuli affecting the quality of driving driving schools graduates,
expressed the idea about necessity of development of psychological training in
the framework of the traditional training programs on training of drivers.
Keywords: psychological training, improving
the effectiveness of training, self-regulation in a stressful situation, the
level of attention.
Reviewed. Recommended for publication
14. S.A. Borovaya
Tver state agricultural Academy, Tver
THE
EFFECTIVENESS OF PSYCHO-CORRECTIONAL INFLUENCE IN THE ZOO THERAPY HERE
ID number 0420700038\0038
The
article describes the factors influencing the process, content and outcome of
psycho-correctional influence in the animal therapy here. Animal therapy
is considered as a special medical-psychological complex components
physiological and psychological impact.
Keywords: animal therapy,
psycho-correctional impact, psycho-correctional method, the intensity
correction.
Reviewed. Recommended for publication
IV. OUR JUBILEES
IVAN PAVLOVICH SUSOV
The
article presents the scientific biography of doctor of philological Sciences,
Professor of the chair of General and classical linguistics, Tver state
University, Honorary scientist of the Russian Federation
Ivan Pavlovich Susov.
Keywords: anniversary, biography, scientific
activity.
V. SCIENTIFIC PUBLICATIONS
The publishing house of the Tver state agricultural Academy «Agrosfera» published the book by employees of the Department of theory of language and intercultural communication «Romanov A.A. Morozova O.N., Noskova S.E. «Quo vadis, Deutsch?». A conversation with the students studying present-day German. Monograph. - Tver :«Agrosfera» publishing house, TSAA, 2007. - 222 pp.».
ANNOUNCEMENTS
The release of the fourth issue of the scientific electronic journal «World of linguistics and communication» will be in December 2007, the Scientific articles are accepted till December 20, 2007 The first section of the journal will focus on the theme «Discourse in the political communication».
OUR AUTHORS
Belous Nataljya Anatoljevna |